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Millennials are the most abundant generation in today’s workforce yet represent the smallest percentage in most professional associations. Loyalty Programs : 86% of millennials join loyalty programs. of millennials are more likely to shop from stores with loyalty programs compared to 33.3% Millennials care.
Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. The state of millennial membership.
There are lots of great ideas in this collection, and one theme that runs through the collection is that of innovative association education and certification programs that have been tailored to the specific needs or interests of the association membership. Best Benefit Ever = Association Education and Certification Programs.
Since then we dubbed the Greatest Generation, Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha successively. For professional associations, things like the highest level of education or certifications earned – or asked for – are powerful. So why do we care? It can make sense to group people into age groups.
She holds your professional certification, has presented at some of your events, is a regular contributor to conversation on your white-label social network platform, and served a three-year term on one of your committees. We’ll just recruit more early-career Millennials to make up for it.”
The weekly list of free educational events and resources for the association community… “If you look at what you have in life, you’ll always have more. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Oprah Winfrey Online programs. More info/register.
Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.
The weekly list of free educational events and resources for the association community… Diversity benchmarking. Virtual events. MemberSuite suggests four ways to add a real life feeling to your virtual events. Virtual event sponsorship. Ten ways to provide value to your virtual event sponsors and exhibitors.
Millennials: You know them well, those 73 million professionals born between 1980 and 1996 who are now an integral part of the American workplace. It’s a myth that millennials feel entitled to a better title and more pay for simply doing their jobs. Attend events. Sarah Sain, Naylor Association Solutions.
. – 10 Things You Need to Know before Using Snapchat at Your Event. Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Snapchat isn’t just for teenagers.
Working with over 4,300 associations worldwide, we often hear the same question, “how do we reach and engage millennials?” Over the past few years the millennial audience has been a focal point for associations, but why? Modernize Learning and Certification Programs. Our response, “you may be asking the wrong question.”
As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Provide quality certification programs. Yes, it’s expensive.
As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Provide quality certification programs. Yes, it’s expensive.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Not in this house.
The weekly list of free educational events and resources for the association community… Next Monday, Tuesday and Wednesday, I’m attending the virtual ASAE Annual Meeting during the day and The Echo Hangout during the evening. But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials.
Where community fits in: Deepen member relationships year-round , not just at meetings or events. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Growing Non-Dues Revenue.
The weekly list of free educational events and resources for the association community… Our annual family beach vacation is next week—the same time as the ASAE Annual Meeting & Expo (#ASAE19). An oldie but goodie… an introvert’s guide to ASAE Annual from Maggie McGary—this can be a tough event for introverts, even us social ones.
Soon Gen Z and Millennials will dominate most of the job force, impacting the future of work as we know it. With the ever-rising cost of higher education, your association must embrace the new trend of outcomes-based education , such as training and certifications necessary for young graduates’ personal and professional goals.
Offer live webinars for free in order to create buzz and drive attendance, but charge a fee for the on-demand recording, any resources, bonus content, or in order to receive continuing education credit after the event concludes. Offer online practice tests for certificate/certification examinations. Create product bundles.
Theres a lot of hand-wringing about Millennials and Gen Zers who are not joiners. Less investment in associations : Private equity firms frequently provide internal training, certifications, and resources, diminishing the perceived need for association offerings. Co-develop educational events and certifications with industry leaders.
The weekly list of free educational events and resources for the association community… 2024 association trends. Event marketing. You’ve probably seen survey reports about people registering later for events than in the past. As you might expect, AI is on the list, but they look beyond the usual discussion points.
MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent). Certifications: a pathway to engagement.
The weekly list of free educational events and resources for the association community… The American Council on the Teaching of Foreign Languages transitioned into a benefits-based membership model. Symantec certificate users: Google Chrome will label thousands of websites as “unsafe” in the next few months. Rob Lafratta ).
Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.
The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz.
Just imagine how difficult it is for new college graduates (many of whom are millennials and their successors, gen z) who have little to no real-life experience. For millennials and gen z, your current and future audiences, this skills gap is a major problem that your association can solve. Method #1) Develop a Certification Program.
The weekly list of free educational events and resources for the association community… Request re career section on association website. Open Space event design. After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum.
No matter the staff-member, no matter the member benefit or event or email sent, each is a piece of the larger tapestry that is member engagement. Gen Z don’t answer the phone, boomers are retiring and exiting the professions, and millennials and Gen-X are too busy to take advantage of the traditional opportunities of association membership.
The weekly list of free educational events and resources for the association community… Kaiser Insights and Dynamic Benchmarking invite your association to participate in the 2019 New Member Engagement Study. According to a new poll, 22 percent of millennials say they have “no friends” at all. Year-Round vs. Event-Only Apps.
Benefits like training, certifications and credentials, fueling industry growth, advocacy, and help with career advancement are all up significantly from last year. Associations overestimate the importance of events Meetings, events, and tradeshows continue to be a large source of revenue for membership organizations.
Recent studies have revealed two things about millennials. And, two, we value certifications and other certificate and digital badging programs. As with other credentials and certifications, it’s all about the experience. As with other credentials and certifications, it’s all about the experience.
The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” CAE credit.
The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. Here are the educational events scheduled for next week.
On a broad level, member engagement strategies can include: In-person and virtual live events Educational resources Volunteer opportunities Member engagement software Member appreciation efforts A member engagement strategy should be measurable, and ultimately aim to increase member participation in your organization. The solution?
The weekly list of free educational events and resources for the association community… Mental health. Marketing to Gen Z and millennials. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. More info/register. Fri 12/8 at 4 p.m.
The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Make sure you go through this list before making any decisions about recording upcoming events.
Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. with offices also in Alexandria, Va. hours away in Madison.
The weekly list of free educational events and resources for the association community… The Albright-Knox Art Gallery is cool again , says Buffalo News reporter Colin Dabkowski. MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience. It’s not just Millennials.
The weekly list of free educational events and resources for the association community… Does your association need a stop-doing list? Gen Z-ers and millennials have been called lazy and entitled. Here are the educational events scheduled for next week. To build an inclusive culture, start by running inclusive meetings.
If your industry requires certification, Bottorff says adding an online learning program to your benefit package can also attract other professionals in the field. study, 78% of Millennials and Gen Z reported that phone calls are either somewhat or very effective in engaging them. It’s a way to reach new members too.
The weekly list of free educational events and resources for the association community… Self-assessment tools/programs. WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies.
And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Host informational webinars on industry best practices, online and in-person training, as well as certifications through online learning modules.
The weekly list of free educational events and resources for the association community…. Actually, her events are always fun and enlightening. You’ll improve your relationship with them and turn virtual events into a worthwhile experience for everyone. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”.
The weekly list of free educational events and resources for the association community…. Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Here are the educational events scheduled for next week. Brandt Krueger, Technical Producer, Event Technology Consulting.
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