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The fact of the matter is that GenerationX, currently in their prime career and, thus, association membership target, years, is a smaller cohort than the retiring Baby Boomers and up and coming Millennials. We own non-college certification and credentialing. No other sector has as much experience with this as we do.
Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.
There are a lot more millennials and Gen Z going to conferences now,” she said. But millennials and gen Zs are very digital generations—they might think it’s odd that there wasn’t a hybrid meeting option.” But she notes that the optimism also reflects the fact that younger generations are showing more interest in meetings.
Xperience 2018 is less than a month away, and we’re highly anticipating hosting the best and brightest minds in the association and nonprofit sectors May 6 through 9 at the Walt Disney Swan and Dolphin Resort in Orlando, Florida. Understanding the Millennial Mind. How to Deliver the In-Person Learning Experience Online.
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