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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Matt Cameron, managing partner at Sales Ops Central, wrote an excellent guide on how to build a sales ops unit for fast growing companies. Only when ARR consistently exceeds $1 million should the company hire a “Sales Effectiveness Manager” who will supervise talent on-boarding, training, and certification. Manage compensation. .

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Association Brain Food: 4.4.25

Reid All About it

Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. How did AI learn them? Member recruitment.

Revenue 258
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Association Brain Food: 2.7.25

Reid All About it

Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your associations education portfolio. Snack pack How to ensure your association’s communications cut through the inbox clutter.

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Association Brain Food Weekly: 6.18.21

Reid All About it

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How to Plan for an Ambiguous Work World.

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Association Brain Food: 12.6.24

Reid All About it

Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. BackPocket Agency explains why you need a content strategy and how to create one. Learn how to set basic goals and develop realistic expectations for success and impact during their time as Treasurer.

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Association Brain Food: 2.28.25

Reid All About it

They explain how to extend the life of your webinars while expanding your associations educational portfolio. Mark Athitakis at Associations Now brings a promising idea to the association world: the critical reviewer. Repurposing webinars. Devils advocate. He suggests guidelines for this person to follow during board meetings.

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How to Promote the Value of Credentials to Individuals & Employers

Membersuite

Many of MemberSuite’s customers, which I’ve been fortunate to work with to implement their credentialing needs in the last six years, knew the importance and value of these types of programs early on—that’s why we created a highly configurable certification management solution as part of our baseline offering.

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