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What Do Members Want?

Association Analytics

It’s why “engagement’ is a perennial buzzword in the industry, why tools like PropFuel, Feathr, and other micro-engagement platforms are becoming so much more ubiquitous. On top of that is the issue of the sampling bias itself. But you can’t just rest on your laurels.

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Association Brain Food: 2.2.24

Reid All About it

Host: CohnReznick Speakers: Jeff Tenenbaum, Managing Partner, Tenenbaum Law Group PLLC John Alfonso, CPA, CGMA, Partner, Not-for-Profit & Education Industry Practice Leader, CohnReznick Patricia McGowen, CPA, Partner, Not-for-Profit Industry, CohnReznick Wed 2/7 at 12 p.m. – Why Do Your Members Need Your Association? 1 CAE credit.

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Association Brain Food Weekly: 8.21.20

Reid All About it

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. The report also includes a sample virtual event prospectus to give you additional ideas.

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Association Brain Food Weekly: 6.11.21

Reid All About it

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Adam Kuhn, Director of IT for Futures Industry Association.

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@CESSE Optimizing Sales Results for Certification, Certificate & Training Businesses

GlowGlobally

Whether you are selling certification in the United States or around the world, learn proven lessons on capturing potential candidates, how to motivate candidate behavior, and mixing education “prep products” to motivate and drive sales. The International Information Systems Security Certification Consortium, Inc., (ISC)²®,

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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whatever your question, seeking out the top blogs and podcasts in your industry will help you stay current and informed. Google also offers a free certification to help you get up to speed with the tool. What’s the latest in terms of email strategy ? How are people talking about hot topics that concern you?

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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

When you develop quality thought leadership content, you position yourself as an industry leader in insights and information. Ensure you create content that speaks to your members and is interesting to non-members within your industry. You might consider putting gated content on your career or industry resource pages.

Content 119