This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This hypothetical scenario illustrates an important truth for all associations operating in the modern age: Your website is a critical tool that must meet your current and potential members expectations in order to keep your community healthy and experience long-term organizational success. Explore our top tips below.
And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results. In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement.
.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.
Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. Employee onboarding. 1 CAE credit. Host: WorkerBee.TV
As associations learn to create and curate wonderful memberexperiences, some will find they might need to warm up their tone. For example, members say that some organizations’ super polished and professional tone is a bit stuffy and even off-putting. Prediction 2: Associations will warm-up.
It covers strategy, tactics, technology, AI and more in a post, not a download. New online communities offer fresh perspectives about member meetups for associations to consider. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. Content strategy.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Member workplace challenges. Why do content strategies fail —and what can you do about it?
Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. When you invest in this tech tool, you’re investing in the professional growth of your members.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs.
. – Developing a Business Mindset for Nonprofits To increase your organization’s impact and further your mission, it might be time to adopt outside-the-box thinking and develop new strategies to catapult you forward. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s
WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Credentialing on the blockchain. Intriguing. Guests: Bruce Rosenthal and Paul Miller.
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Onboard New Members.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating an Equitable User Experience through Digital Culture. Hear about the strategies and tools modern associations are using to supercharge member engagement. Tue 3/9 at 12 p.m. More info/register. More info/register.
Introduction The latest Association Trends Study found that 51% of association members prioritize certifications or credentials and 50% prioritize ongoing training opportunities, while only 37% of association professionals value the same benefits. Ready to learn more strategies to drive revenue to bar association?
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Define the Experience and Support Members’ Top Priorities.
Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? Give members a place to learn and find the right content. Growing Non-Dues Revenue.
Multiple associations have made the decision to move their communities from members-only to open to any industry professional. Members Supporting Members, Personally + Professionally. ASPE’s community has one thread where members are sharing how COVID-19 is affecting them, which already has 43+ replies.
Association Brain Food readers can earn up to 10 CAE credits with Chris Gloede’s popular live 10-week Association Academy Member Growth Certificate Course for only $499 with Brain Food promo code ACADEMY (a $50 discount). exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.)
I just read a new paper— The New Association Tech Ecosystem: Powering MemberExperiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Association technology and analytics. More info/register.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating a virtual learning experience that can replicate the benefits of in-person instruction will become a more pressing priority for education professionals. Check out Cecilia’s Nonprofit Executive Spotlight series too.
MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Supplier members. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Strategy First, Software Next. Volunteer fatigue. Tue 7/6 at 12 p.m.
Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. It is no longer a weird experiment in some back room with a tiger team.” Content marketing. More info/register. 1 CAE credit.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The possibilities for hybrid events are literally endless, and our resident event experts are ready to share their top 30 ideas rapid-fire style for how you can think differently about your strategy in 2021 and beyond. CAE credits.
Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. That’s why having multiple member retention strategies in place is a must! Acquiring new members comes with upfront costs, especially those tied to marketing.
exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) and current CAEs to share their knowledge and experience with the exam. Conversations Dominating Association Planning Hear about strategies associations implement to stay ahead of the curve. More info/register.
Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. Why Your Association Needs to Embrace a “Digital First” Strategy.
Successful associations prioritize improving the memberexperience. The Community Brands 2022 Association Trends Study reports that 90% of association professionals seek to enhance engagement opportunities for their members. How to improve member engagement scoring at your association. Keep reading for six helpful tips.
Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Fri 7/30 at 4 p.m. CAE credit.
– eLearning Strategy, Tactics & Responsive Planning. – How to Build an Amazing Volunteer Recruitment Strategy. Discover the difference between traditional recruitment strategies and the volunteer attraction strategy. – Promoting Online Education & Certification. Tue 2/9 at 3:30 p.m.
Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.
WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. His insight should help you improve the subscriber experience at your organization. Subscriptions. Event gamification.
The second article points out that association members are much more “tech savvy” than association executives may think. Add to this a well-curated catalog of engaging content and assessments that challenge learners, continuous learning opportunities are provided through the LMS for continuing education and/or certification.
It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Leadership development for young members. More info/register. 1 CAE credit.
Creating a clear communication plan to detail the shift in offerings and address potential member concerns is a necessary strategy in navigating change. . Before you start planning your communication strategy, it’s wise to recognize the impact of the changes soon to occur. Add more value to the memberexperience.
If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. Sponsorship strategy. PAR explains why a business development strategy is vital to association revenue health. 1 CAE credit. More info/register.
To increase member connection and loyalty in your organization in 2023, you’ll want to p repar e your member engagement strategy today. We’re here to help your association take its member engagement to the next level with four valuable tips. Four key ways to prepare your association’s member engagement strategy for 2023.
The teams are: strategy, content, acquisition and retention. Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. This translates to the core primary outcome for all of us on staff: member and customer retention.
Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.
An effective way to address these challenges is for your staff to focus more of their efforts on those areas that are most important to today’s members, including individual benefits such as training and certifications, and industry-focused benefits such as industry news and information, advocacy, and raising awareness. .
Hint, it has a lot to do with their course design strategy. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. WBT Systems found out how they managed to pull that off so quickly.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to support your employees with successful change management strategies, involve and engage employees during change, and communicate about change to help your employees accept change faster. Tue 3/8 at 11 a.m. – Can They Do It?
If you help professionals achieve a certification, do the same with a member who used your resources to advance their career. You can also invite your top volunteers to strategy meetings with your board or executive team so they can help determine your association’s future priorities. Make Them Leaders.
It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content