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Crafting Newsletters Your Members Can’t Ignore Explore AI-powered tools that slash production time and utilize data-driven personalization techniques that speak directly to each member’s interests. There are certification boards, associations offering certifications, certificates of completion, and accreditation.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Crafting newsletters that people want to read. Association AI. The challenge?
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Learn 15 ways to take your email newsletter to the next level. Identify ways to leverage new technologies to make your email newsletter more sophisticated.
Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take?
Does it serve the purpose to give the learner something they need for their job, certification needs, and personal development? For instance, TopClass LMS tracks purchases, time of purchases, learner progress through courses and certification programs, credit hours, test results, training history, and so much more.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
. – New Year, More Questions Breakout group topics: #1: Learning Gaps – Leading up to a certification/assessment exam, what areas of learning would you like to see improved and what areas have been beneficial for your learners to utilize? #2: 2: SMEs – What are the biggest challenges you are facing with your SMEs? #3:
Additionally, the team was able to leverage certifications, one of which is a Workforce-ready certificate designed for members who are new to the industry. For instance, at IAEE the team started with student members who could be interested in the Workforce-ready Certificate.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. AWTC Salon: Degrees, Certifications, and Your Career. Participate in an interactive discussion about the value of advanced degrees and certifications.
Would you like to subscribe to this newsletter? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. On the side, a summer squash sauté again—I’m getting a boatload of squash every week from the CSA—tossed this time with a southeast Asian-style pesto. Subscribe to Blog via Email.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: Certification Network Group of Chicago. Samantha Evans, CAE, Certification Manager, G3ict/IAAP. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life.
14 best content marketing newsletters for 2019. Dave Kestenbaum, Director of eRating Certification for Sustainable Transportation at the University of Vermont. Soon, this will be what your members expect: New York Times plans to invest heavily in AI to create personalized feeds and improve user engagement. Slefo, Ad Age ).
Reach out to a customer occasionally with a personal email to say “Hey, I noticed you recently earned a certificate by completing a course in our new online learning platform. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter!
Awards, Before & After Hear about the planning and discipline that morphed a print magazine to print + digital, also now feeding a newsletter and social platforms. Transactions Corporation Adam Holmgren, Head of Demand Generation, Rillion Megan McDonagh, Senior Partner Marketing Manager, Celigo Tue 10/29 at 11 a.m.
Say they want to advertise a certification program – you could target this ad only to those members who’ve indicated interest in this type of certification (which you know from their past data), and then show them the ad where they’re most likely to see it: Your website, automated emails, or online community. If not, maybe start small.
Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. Location: Chicago IL. to 2:45 p.m.
Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. If you help professionals achieve a certification, do the same with a member who used your resources to advance their career. Want to do even better? Make Them Leaders.
by Anna Helhoski, NerdWallet (hat tip to the Leading Learning newsletter ) Why does the West not defiantly express solidarity with the women of Iraq, Afghanistan, or any nation that stands by while women are abused by religious extremists? Too often, we are throttled by cultural relativism. | More info/register.
Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. Valuable information for associations! But do you? 1 CMP credit.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 15 Ways to Take Your Newsletter to the Next Level. Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. Guest: Cristin Caine, founder and CEO at Charity Connect.
Every day, feature an article, video, or audio in your newsletter, on your website, or on the learner dashboard in your LMS that takes 5 minutes or less to digest: “If you only have 5 minutes, read (watch/listen to) this.”. How can you help members start small and achieve early wins? Share those learning testimonials frequently.
The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.
Newsletter and Publication Advertising. By posting jobs, employers gain exclusive access to the best, most qualified candidates, consisting of engaged, (career minded) professionals with the degrees, certifications, and experience to increase quality of hire and candidate success. Conference and Meeting Fees. Internet Advertising.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 25 Ways to Take Your Newsletter to the Next Level. Hear about a variety of strategic opportunities to utilize AI, strategic creativity and data for a newsletter with high engagement, performance and relevancy for your members.
awards, certifications, member testimonials , reviews) int the footer can sway. Email/Newsletter signup. Awards and Certifications. Copyright, Terms of Use, and Privacy Links. Very few people view these pages. Place their links at the very bottom of the footer to get it out of the way. Tip: Including credibility-builders (e.g.,
Other revenue-generating programs include: Certification programs. Certification exam study aids , such as study groups, prep courses, flashcards, and practice exams. Advertising : website, newsletter, mobile app, and print. Sponsors fund scholarships for those who can’t afford the tuition. Event registration.
A targeted newsletter and streaming video series helps them build rapport with prospects. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Researchers have found that millennial students favor badging and certificates over traditional degrees.
Using a Competency Model to Ensure Minimal Competency when Recertifying Certification Holders Learn when and why to implement a competency framework, drawing from a recent successful implementation for the Medical-Surgical Nursing Certification Board (MSNCB), complete with results to validate success. More info/register. 1 CAE credit.
Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. As the agency’s newsletter began to take off, Carney had the idea to connect their fans in a community. The CFP Board’s mission is to grant a certified financial planning certification.
Two proven tips to increase your newsletter’s open and click rates. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. domains, domain name system, and digital certificates)—in enabling the day-to-day successful operation of their business. Quick hits. Mon 3/22 at 3 p.m. –
A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Community manager survey.
The new MHFA two-day course, held on Thursday 19th and Friday 20th September, will see attendees who complete become qualified mental health first aiders, and earn a certificate from MHFA England. Gavin Percy of Winning Edges, who has also run MHFA courses for the Hotel Booking Agents Association (HBAA), will deliver the course.
Certificate programs Certificate programs offer your members valuable professional development opportunities. It’s not always feasible for people to go back to school full time to learn a new skill—certificate programs fill that need and give your association an opportunity to become invaluable!
One way to supercharge the engagement-boosting power of your online communities is to offer certifications, badges, and other markers of achievement for your users. Prioritize features like certifications that can bring added value to all of your engagement efforts. Collaborative work platforms to share ideas and files.
Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. Product and content development will be approached in a collaborative, well-prioritized, and holistic way. The second layer is the content development team.
The CXPA Community has seen success for its members in multiple areas – a few resources have stood out as especially useful and often member-driven initiatives: Mentor Match program, Community Blogging, CCXP Certification, and In-Person Networking. CXPA also started using it for newsletter articles. A growing mentoring program.
Who’s opened your email newsletter and clicked on links to content? An LMS like TopClass also makes it possible to use partitions to divide membership if, for example, some states have different certification requirements. Who’s participated in F2F programs but not in online programs?
3: Newsletters. Insert a personalized section in newsletters that says: “According to our records, your job title is [XYZ]. In return, send each student a congratulatory graduation certificate along with information about membership options. #8: Click here to update if incorrect.” 4: Online Interactions.
they had sent out a monthly e-newsletter to their entire list. These issues prompted a discussion about how we can improve the newsletter and digital communications and deliver targeted, relevant content to our supporters. Other departments were asked regularly if they wanted to include anything in the newsletter.
You can dole out praise with emails, hand-written notes or even those cheesy printable certificates. Keep everyone in the loop with a newsletter. Keep everyone up to date and invite feedback by compiling a regular newsletter (maybe monthly or biweekly) with a survey attached. Encourage collaboration.
Although most leaders might see innovation as disruptive, transformative change to a process or product, Michael Tatonetti, director of certification and education for the Professional Pricing Society (PPS), argues that there is more to innovation than its large-scale ventures. “I Also: Nudge members to get more value from your association.
We asked what newsletters, organizations, podcasts and even TV shows they found helped them work harder and smarter. . But the time commitment means for many, the certification is not an option. . News publications and email newsletters: You’ve got to keep up with what’s going on in the world. to California. But that’s not all.
Advertising or sponsored articles in your print magazine or e-newsletter. Professional development eCourses and certifications. Social media advertising. Advertising on your website or in your online community. In-person or online mentoring programs. Sponsored communities and events.
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