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Crafting Newsletters Your Members Can’t Ignore Explore AI-powered tools that slash production time and utilize data-driven personalization techniques that speak directly to each member’s interests. Learn how to structure your system in 3D, leverage one-click reporting, and avoid common pitfalls. 1 CAE credit. More info/register.
Adrian Segar highlights findings from Freeman’s Trends Report Q4 2024. He shares the report’s discoveries about the disconnects between what planners think attendees value and what attendees really value. Certification requirements. Can an association require membership for certification? Attendee value.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Crafting newsletters that people want to read. Association AI. The challenge?
Does it serve the purpose to give the learner something they need for their job, certification needs, and personal development? Your LMS reporting can help you to notice content trends by analyzing the data from your reports. Can your LMS Simplify Management of Training Requirements and Certification?
Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. State of the association industry.
by Justin Germain, Works in Progress A devastating bipartisan report on global threats and American weakness is met with indifference by both parties and candidates. | Hear about a simple framework to formulate your digital ad strategy and how to set up, manage and report on the results of your campaigns in HubSpot. More info/register.
Same goes for impact reports. More than coffee mugs or certificates of appreciation, what donors really want is to feel like they are changing the world with you. More than coffee mugs or certificates of appreciation, what donors really want is to feel like they are changing the world with you.
According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook. Consider topics such as: How to prepare for an interview.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about their new process, centered around flexible data transformation and modeling, and how it allows for easier compilation of annually collected data for reporting. 25 Ways to Take Your Newsletter to the Next Level.
The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.
Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. As the agency’s newsletter began to take off, Carney had the idea to connect their fans in a community. The CFP Board’s mission is to grant a certified financial planning certification.
Professionals for Association Revenue released their Association Business Development Landscape Survey report. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs.
A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Community manager survey.
The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.
According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution? Implementing proactive member engagement strategies!
A new report from the Pew Research Center, Digital Readiness Gaps , examines the attitudes and behaviors that make people unwilling and unprepared to pursue online learning. Who’s opened your email newsletter and clicked on links to content? Pew found that 52% of U.S. adults are “relatively hesitant” to use digital tools for learning.
The American Society of Association Executives (ASAE) reports that in 1953, associations received 95.7 UK-based Professional Associations Research Network (PARN) reports that, 30 years ago, subscription revenue made up 80 to 90 percent of revenue in professional bodies. Professional development eCourses and certifications.
Other revenue-generating programs include: Certification programs. Certification exam study aids , such as study groups, prep courses, flashcards, and practice exams. Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages. Event registration.
Seven ways to boost your newsletter open rate. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Attendees will also gain insight by learning benchmarks for success as revealed in the 2019 Global NGO Technology Report. Newman, Greater Good Magazine ). Host: Novi AMS.
While AMS features vary from vendor to vendor, a few core components include: Membership database Community engagement tools Email marketing and communication Financial management Reporting and analytics Website builder and management Essentially, an AMS is your core tool for managing your association's day-to-day operations.
You need AMS reports that filter data by empty fields so you can spot missing information, such as addresses, emails, parent company, billing contacts, and key contacts. Regularly review bounced email reports. 3: Newsletters. 8 Ways to Maintain Up-To-Date Member and Customer Data. Click here to update if incorrect.”
In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Data-informed event planning. More info/register. 1 CAE credit. More info/register.
According to a recent report by Abila , what members want from associations vs. what associations think members want don’t always align. Furthermore, many professional organizations take pride in providing numerous meetings and conferences when instead they should focus on job opportunities, credentialing and certifications, Abila found.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Find out how you can keep your subscribers engaged in between buying cycles with a relevant, personalized newsletter. Learn how to curate outside news sources in order to develop a personalized, automated newsletter for your audience.
Certification. E-Newsletter. Research Reports. I can use the resources to persuade colleagues to do the right thing. But when associations talk about the value of the membership they tend to list benefits: Journal. Conference. Chapter Events. Online Community. Engaging associations use the words their members use.
So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! ” The 52-page Tagoras report provides such data, which were collected based upon a survey of 200 trade and professional associations.
Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. Host: PCMA Digital Event Strategist Certification. Year-End Reporting and 2023 Strategy: Tips for Getting Buy-In and Budget. CAE credits. 1 CAE credit.
Consider the impact of a few key statistics: associations that offer robust member benefits and incentives report higher renewal rates and increased member satisfaction scores. This could include anything from leadership training and technical skills courses to industry-specific certifications that enhance their professional credentials.
She will report to Derek Sharp, CWT Meetings & Events’ Senior Vice President and Managing Director, and will be based in Southlake, Texas. . “I CWT M&E, the global meetings and events division of CWT, today announced the appointment of Cristina Scott as Vice President of Global Operations.
The findings from the survey will be disseminated by the Partnership Professionals Network via e-newsletter and website. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: eLearning Learning Newsletter. Experiment. A new episode is posted every Monday by 1 p.m. 1 CAE credit.
Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communications.
This affordable subscription could include your members-only website, newsletters, and perhaps a webinar series. The corporate version offers licensing deals for compliance, frontline, and introductory training; professional development; and certificate programs. Benchmark compensation or operations survey reports.
I’m happy to report my mornings are more productive now – and I haven’t suffered. For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance. The biggest change is not going on the web until around noon. You remember those.
I’m happy to report my mornings are more productive now – and I haven’t suffered. For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance. The biggest change is not going on the web until around noon. You remember those.
According to recent data , most young members (87%) said it was important to be part of an association, and more than half (51%) reported that being in an association is more important than it used to be. Spotlight young members in your newsletter. So, how do association marketers speak to young members and get them to lean in?
The latest MGI report disclosed how poorly associations are doing with young member recruitment. 15 Ways to Optimize Your Newsletter. Host: Certification Network Group. Recruiting young members. Hum explains why young professionals are just not into your association. Quick hits. What is quiet quitting and why is Gen Z doing it?
Non-dues revenue typically comes from two sources: Internal: Charging your members additional fees for added resources, opportunities, or products, such as conference fees, professional certifications, or branded merchandise. Offer ad space in your organization’s newsletter. Offer certifications or accreditation programs.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Event organizers across the board are reporting a drop-off in registration to their hybrid events, and a rise in cost per acquisition. 25 Ways to Take Your Newsletter to the Next Level. Tue 1/25 from 9 a.m. Thu 1/27 at 11 a.m.
Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The Future of Events: A Sneak Peek Into An Exclusive Industry Report. Guest: Victoria Elliott.
In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . It might just become one of the most viewed/clicked-upon sections of your newsletter. . Here’s how. .
You are well prepared for committee meetings, ready to report out on what you’ve accomplished, and diligently cross off your to-do list. Public recognition on your association website, in an email newsletter, on social media, or during an event. Plaques, certificates, or other awards at the end of their term of service.
Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. For example, if your members say they prefer digital, you could repurpose articles from your print publication in your email newsletter or on social media.
Selling Certification. Certification and accreditation programs are consistently strong-performing products according to the GEI, and some participants found validation of their own efforts through the index. However, participants also found opportunities to better present and market those certifications. Jennifer R.
How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Automate the renewal process About one-third of associations report that membership lapses are caused by the member forgetting to renew!
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