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They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Evaluating New Revenue Opportunities Explore key factors for guiding your association’s assessment of new products, programs or services. Awards program. CAE, Senior Consultant, McKinley Advisors Tue 11/19 at 1 p.m.
If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. Certification requirements. AMS selection. 1 CAE credit.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Crafting newsletters that people want to read.
As associations take on the pressures of the economy and increasing member demands, it becomes vital to identify and implement non-dues revenue opportunities to help ensure financial health. Many associations already use a variety of programs to generate non-dues revenue, among the most common being: Annual Sponsorships.
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
. – New Year, More Questions Breakout group topics: #1: Learning Gaps – Leading up to a certification/assessment exam, what areas of learning would you like to see improved and what areas have been beneficial for your learners to utilize? #2: 2: SMEs – What are the biggest challenges you are facing with your SMEs? #3:
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue. New Audience Segments.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – Learn How AI Based Personalization Has Become a Crucial Driver of Revenue and Growth (I.C.E. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Tue 2/2 at 11 a.m. 1 CAE credit. More info/register.
Would you like to subscribe to this newsletter? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – Revenue Success from Scratch: One Association’s Story. Host: Professionals for Association Revenue. Subscribe to Blog via Email. Email Address: Subscribe.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. AI for associations. Need to sharpen your knowledge about AI? 1 CAE credit.
Additionally, the team was able to leverage certifications, one of which is a Workforce-ready certificate designed for members who are new to the industry. For instance, at IAEE the team started with student members who could be interested in the Workforce-ready Certificate.
and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Non-dues revenue. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. More info/register. 1 CAE credit. . –
The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: Professionals for Association Revenue Wed 9/27 at 2 p.m. Credentialing support.
Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Association Revenue: Plan Your Work, Work Your Plan. Host: Professionals for Association Revenue. 1 CAE credit.
Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition.
Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? 14 best content marketing newsletters for 2019. Dave Kestenbaum, Director of eRating Certification for Sustainable Transportation at the University of Vermont. Slefo, Ad Age ).
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. A new episode is posted every Monday by 1 p.m.
Print and magazines went digital, and associations realized that creating new revenue streams is essential to funding critical initiatives. Jon believes that the foundation of a successful partnership is understanding where members are engagingwhether its a newsletter, podcast, or digital platformand meeting them there.
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.
Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. Location: Chicago IL. to 2:45 p.m.
Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. Reach out to a customer occasionally with a personal email to say “Hey, I noticed you recently earned a certificate by completing a course in our new online learning platform. Start your own newsletter!
Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. True or false? That’s easy. Of course the answer is true. Above all, don’t hide your content.
To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . Leverage Systems to Grow Non-Dues Revenue . Create Membership Profiles & Develop Career Paths .
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Engaging members with ticketed events can bring in event revenue (as well as other streams!) Certificate programs Certificate programs offer your members valuable professional development opportunities.
awards, certifications, member testimonials , reviews) int the footer can sway. Email/Newsletter signup. Awards and Certifications. to Streamline Non-Dues Revenue. Copyright, Terms of Use, and Privacy Links. Very few people view these pages. Place their links at the very bottom of the footer to get it out of the way.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 25 Ways to Take Your Newsletter to the Next Level. Hear about a variety of strategic opportunities to utilize AI, strategic creativity and data for a newsletter with high engagement, performance and relevancy for your members.
Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. As the agency’s newsletter began to take off, Carney had the idea to connect their fans in a community. The CFP Board’s mission is to grant a certified financial planning certification.
A targeted newsletter and streaming video series helps them build rapport with prospects. A job board will attract millennials—and revenue too thanks to the employers who post positions. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call. Revenue and Pricing Strategies for Virtual Events. A new episode is posted every Monday by 1 p.m. Tue 7/14 at 11 a.m. Lindley Kratovil Sherer, Lobbyist, Invariant.
Tamela Blalock, MBA, CAE, CMP, DES considers her professional superpower to be revenue generation, but after talking with her about her experiences as an association leader, our staff at the Adviser thinks developing authentic empathy that nurtures others’ professional growth should be considered one of her superpowers, too.
One way to supercharge the engagement-boosting power of your online communities is to offer certifications, badges, and other markers of achievement for your users. Prioritize features like certifications that can bring added value to all of your engagement efforts. They serve as: A low-stakes, year-round revenue stream.
Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.
Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.
publications (magazine, newsletters, blogs, etc.). certifications. It’s extremely difficult to stop or sunset products and services that should “go away” when there is no planned replacement revenue coming down the pike from products in the introduction and growth phases of the cycle. research, data, & analytics.
But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships.
The Convergence of Member Benefits and Non-Dues Revenue for Overall Growth and Retention. Learn how the convergence of member benefits and non-dues revenue is directly tied to the value of engaging and interacting with these current, past, and future members. 15 Ways to Optimize Your Newsletter. Tue 8/30 at 2 p.m. –
Blue Sky eLearns guide to association LMSs goes into detail about a few core features of this tool: Certification and credentialing. At the end of specific courses, members should be awarded certificates confirming the completion of their training. Reporting and analytics. Manage a content calendar. Maintain consistent communication.
Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Simon Inger, Chief Revenue Officer at Cadmore Media.
Almost three quarters of associations are looking to increase non-dues revenue and develop and/or offer new benefits and services. ?. Newsletters – Send a regular newsletter to keep members updated on new resources, industry news, and upcoming events. Increase member engagement. ?.
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