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Certification requirements. Can an association require membership for certification? Someone shared an article from Pillsbury Law that explains the legal risk and consequences of tying membership to certification. and intangible benefits of certification (e.g., Receive a fresh perspective on the value of certification.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Staff committee liaison. Yeah, me neither. Microlearning. More info/register. 1 CAE credit.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Crafting newsletters that people want to read. Association AI. The challenge?
In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – The Delicate Balance: Intersection of Strategy and Governance – Roles and Responsibilities of the Association Board. Presenter: Randall Rollinson, President, LBL Strategies. Tue 2/2 at 11 a.m. Tue 2/2 at 1 p.m.
Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Operation Efficiency: Streamlining Processes for Associations Discover the key to success for associations in today’s fast-paced world by exploring strategies for optimizing operations and improving efficiency.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take?
Would you like to subscribe to this newsletter? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Subscribe to Blog via Email. Email Address: Subscribe. Guest: Sanjay Deo. Tue 6/29 at 11 a.m.
The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?
Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. So how can your association put this theory into practice?
They identify six common mobile engagement strategies and share tactics for implementing them. Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Membership app adoption. to 1:30 p.m.
A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Association strategies. What deer hunting taught me about strategy. Community manager survey. Quick hits. Tue 2/9 at 2 p.m.
14 best content marketing newsletters for 2019. Find out why now is the time to rethink your continuing education strategy, how to articulate a compelling business case for diverse digital learning experiences, how to define and prioritize technology requirements, how to overcome. Slefo, Ad Age ). Claire Axelrad, GuideStar ).
That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.
They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. Newsletters. shares 15 ways to improve your newsletter content and delivery. Association revenue.
The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Data strategy. Curated reading lists are the best, right? Credentialing support.
WBT shares seven MOOC business model strategies you should definitely steal. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery.
Looking to personalize and target your email communications strategy to different member segments? The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Growing Non-Dues Revenue.
Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual conference attendee’s attention. 1 CMP credit.
Sponsorship strategy. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. 1 CAE credit. More info/register.
Chances are you already make use of one or more of these tactics, but thinking of them as part of your broader member engagement strategy is the key to success. There are a few strategies you can use to promote it: Offer some of your eLearning content for free. Q&A Sessions. Thank-You Events. Branded Merchandise.
WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about coaching strategies you can implement immediately, including celebrating small wins to see big results on our remote/hybrid teams and incorporating coaching questions into one-on-one conversations. Tue 2/1 at 12 p.m.
Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. If you help professionals achieve a certification, do the same with a member who used your resources to advance their career. Want to do even better? Make Them Leaders.
Reach out to a customer occasionally with a personal email to say “Hey, I noticed you recently earned a certificate by completing a course in our new online learning platform. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter!
Jon believes that the foundation of a successful partnership is understanding where members are engagingwhether its a newsletter, podcast, or digital platformand meeting them there. Theres an appetite for partnerships today that just didnt exist 10 or 15 years ago, Jon explains.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – Proven Strategies to Increase Member Retention. Learn about three learning science lessons you can use to make lifelong learning part of your business strategy and help learners improve their professional skills.
The community also capitalizes on gamification strategies by awarding badges and levels. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. As the agency’s newsletter began to take off, Carney had the idea to connect their fans in a community.
Seven ways to boost your newsletter open rate. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Jake Fisher, co-founder of Bridges Strategies. Newman, Greater Good Magazine ). Michael Brenner, Content Marketing Institute ). or subscribe for updates.
Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” A targeted newsletter and streaming video series helps them build rapport with prospects. Millennials are putting membership off—a big loss for them and for associations.
The teams are: strategy, content, acquisition and retention. Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. First, let’s talk about the structure…. The second layer is the content development team. Retention Team.
Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. Other revenue-generating programs include: Certification programs. Certification exam study aids , such as study groups, prep courses, flashcards, and practice exams. Event registration.
Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits.
The findings from the survey will be disseminated by the Partnership Professionals Network via e-newsletter and website. I love the message Garth Jordan, SVP and Chief Strategy Officer for HFMA, delivers in Association Success. Fri 4/3 at 12 p.m.* – Not Governance as Usual: Virtual Approaches to Manage Your Governance Strategy.
To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. But creating a membership marketing strategy from scratch can be a daunting task. Your plan can also include strategies to encourage current members to get more involved.
Today, Katelyn shares how the new welcome series fit into their revamped email marketing strategy, how it was implemented, and its results. they had sent out a monthly e-newsletter to their entire list. Typically, the e-newsletter planning process was a monthly concept meeting with the communications and development team.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Explore other strategies that will help financial executives to better connect with nonprofit boards to advance strategic planning and innovative change. Josh Slyman, Director of Product Strategy at Web Scribble. CAE credits.
A Proactive Data Strategy Helps You Stay in Touch With Members and Customers. You can only keep up with members and their expectations if you have a proactive data strategy. #1: 3: Newsletters. Insert a personalized section in newsletters that says: “According to our records, your job title is [XYZ].
global association strategy, regional planning and local infrastructure to grow your business. Legal Issues That Are Important To Any International Strategy. Legal Issues That Are Important To Any International Strategy. An article appeared recently in the ASAE Association Law and Policy section e-newsletter by Jefferson C.
Game-Changing Email Strategies to Dominate the Inbox in Q4. Join our panel of industry experts as we take an all-encompassing look at conference sustainability and find the answers you need to build a more sustainable conference strategy. 15 Ways to Optimize Your Newsletter. Host: Certification Network Group. CAE credits.
She has a strategy for tackling this problem, but unfortunately the cohort she’s hosting with the Associations Societies Alliance started yesterday. Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts.
This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Newsletter/magazine articles. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. Audio/video recordings.
Use what you learn to improve each strategy so you’re consistently bringing in more income. Advertising or sponsored articles in your print magazine or e-newsletter. Professional development eCourses and certifications. The conference regularly generates 60 percent of their revenue. Social media advertising.
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