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When was the last time your association considered its pricing strategy? Without a comprehensive approach to pricing, your organization might run the risk of leaving money on the table or alienating long-term members with drastic changes and sticker shock. Why should associations use pricing discounts?
Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Consider these models to price your eLearning right. Embrace Continuous Learning. Understand Your Market.
If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee.
As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events. With organizations preparing to follow through with these shifts, one question seems to be at the forefront of everyone’s minds.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Virtual conference pricing. Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Maximizing Revenue through Smart Pricing Strategies.
At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. After all, they’re the ones investing in your organization. Well, not always pricing.
It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Non-Dues Revenue Potential of Digital Badges for Associations.
If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Equip your organization with the knowledge and tools to navigate the evolving cybersecurity landscape. More info/register. 1 CAE credit.
One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! In the current economic climate, member organizations are looking for ways to avoid increasing membership dues to retain members.
Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Join fellow association colleagues and Mariama Boney, LMSW, CAE as we explore options around introducing a race equity framework to your organization. Quick hits. More info/register. every Monday.
When the time comes to introduce new prices at your association, transparency is key. Continue reading to learn how to develop a communication plan and effectively announce pricing changes at your association. . Because association members will bear the brunt of pricing changes, they will need time to adapt to the increase.
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Sponsorship and Pricing Methods for Virtual Events.
Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
. – Building the Business Case for Digital Transformation (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! 1 CAE credit. More info/register. 1 CAE credit.
This series of 15-minute videos cover hot topics and issues related to 501c organization management. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. It’s what we do: we build organizations and projects that create value. Redefine your value to the organization.
Fri 2/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.
The problem is that many other organizations have similar offers and value propositions. Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers.
. – AI Advice for Associations (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Hear how the speaker’s team developed a price elasticity forecast.
With so many options out there, and every vendor keen to advertise their platform with the latest bells and whistles or the ”prettiest” interface, how do you make sure that your LMS performs the way your organization needs it to? Manage Complex Continuing Education Credits and Certification.
EDT – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. every Monday.
As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events. With organizations preparing to follow through with these shifts, one question seems to be at the forefront of everyone’s minds.
Increasingly, associations are adopting Learning Management Systems (LMS) to help simplify the administration and delivery of education and certification programs to a membership that is more geographically dispersed, increasingly busy, and dealing with a changing economy which can make it more difficult to attend meetings and conferences in person.
There are numerous technologies, strategies, and methodologies for deploying these strategies, so we will talk about best practices and key aspects to think about when trying to achieve your organization’s monetary goals. Product Bundles: Selling multiple courses or events at one fixed price can be extremely effective for organizations.
Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.
While every association is unique, there are several types of incentives that consistently prove successful across different organizations. These incentives provide tangible value and can be a deciding factor for individuals or organizations considering membership. This encourages members to commit to multiple engagements at once.
They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” .* – Contract Strategies for the Evolving Marketplace; Winning Contract Strategies – Tips for Success. 1 CMP credit.
The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.
Content curation has been around for hundreds of years, since humans started collecting and organizing information and artifacts, but it has taken on a new meaning in this age of the internet and social media – now there is more information at your fingertips than ever before.
MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Data-driven decision-making is not a new concept, but organizations often struggle to use their data to implement actual change. Strategic Pricing for Educational Products. More info/register.
Dr. Michael Tatonetti of Pricing for Associations suggests guidelines and questions for focus groups that will help you determine the real value of your association’s product. Find out why web accessibility needs to be a priority for your organization, the different levels of compliance—and what “WCAG AA 2.1” Tue 9/10 at 2 p.m.
When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. Many associations and continuing education providers still face the challenge of getting members to purchase education from them.
A lack of diversity isn’t an indictment on your organization, but rather a symptom of that implicit bias.”. Fri 9/25 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI.
Okay, let’s lighten the mood a bit with these ten emerging trends that will unbreak your workplace in 2020 , according to work futurist Dominic Price at Atlassian. 4 on Price’s list: “Your ability to focus will determine your success.” This series of 15-minute videos cover hot topics and issues related to 501c organization management.
The chefs are able to design and deliver interesting and attractive plates, because their suppliers work with them as part of the extended team to provide knowledge on seasonal availability and trends, quality produce, and pricing that works for the restaurant’s needs. What is your LMS vendor serving up for your Professional Learners?
They’re looking for a 501(c)(3) organization whose powerful mission could impact more people more deeply if it had marketing and branding help. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets.
Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Resource: 6 Key Features of the Best Learning Management Systems. Want to learn more?
They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. Masterful Mentoring for Organizations Within the next 5 to 10 years, more than 76 million baby boomers are scheduled to retire. Inspiration. Fri 1/12 at 4 p.m.
Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. It includes questions about the impact of the pandemic on strategy, pricing, etc. Raising sponsorship prices. A message for the board. Amen, brother. Support your local food bank.
Whether your membership organization is an association or chamber of commerce, feature-rich Association Management Software (AMS) is a must. Pricing: Tiered based on staff users; starting at $149/mo. (1-2 Monthly pricing. Keep members engaged with event management, member forums, and educational certification tools.
This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization. I’m not telling you these problems will be quickly solved – they’ll require serious attention from your organization – but they can be solved.
Less investment in associations : Private equity firms frequently provide internal training, certifications, and resources, diminishing the perceived need for association offerings. Associations Are Experimenting with New and Different Membership Models Experiment with subscription-based or incremental pricing.
Check out this 15-minute web series covering hot topics and issues related to 501c organization management. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Find out how to build, price, and operate a profitable credentialing program instead of a draining distraction.
Gain or maintain professional certification (12 percent). One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” Offer member and non-member pricing. Certifications: a pathway to engagement. Advance their career (17 percent).
Katherine Matthews, CAE, talks to Alexandra Mouw, CAE, about the National Council of Architectural Registration Boards’ journey to becoming a data-driven organization. Host: Certification Network Group Speakers: Dawn Crowell Murphy, Special Counsel, Nonprofit Organizations practice, Pillsbury Winthrop Shaw Pittman LLP Allison M.
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