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When was the last time your association considered its pricing strategy? Without a comprehensive approach to pricing, your organization might run the risk of leaving money on the table or alienating long-term members with drastic changes and sticker shock. Why should associations use pricing discounts? Boosting cash flow.
Certificationpricing. If members complain or inquire about the price of your credentialing programs, follow the lead of the Higher Education Consortium for Student Affairs Certification. They explained the reasoning behind their pricing in a post titled, Is Certification a Money Grab ?
Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Consider these models to price your eLearning right. Embrace Continuous Learning. Understand Your Market.
If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee.
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A The short answer: that’s up to you. .
Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? What if that competitor also had a simple way to sell valuable certifications “in bulk” to your member’s employers? Certifications have long been the domain of associations. It’s that simple.
At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Always ask about value and pricing. Well, not always pricing. The reason?
It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Non-Dues Revenue Potential of Digital Badges for Associations.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Virtual conference pricing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Maximizing Revenue through Smart Pricing Strategies.
In this reshuffle, your association is in a prime position to offer certification programs to professionals working in and entering your industry. Why Certifications Are More in Demand Than Ever. Jobseekers see certifications as a differentiator in the talent marketplace. Companies can’t do all this training themselves.
One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Promotion doesn’t have to revolve around price discounts. Extend your Reach to a Wider Audience. Encourage Participation in eLearning.
When the time comes to introduce new prices at your association, transparency is key. Continue reading to learn how to develop a communication plan and effectively announce pricing changes at your association. . Because association members will bear the brunt of pricing changes, they will need time to adapt to the increase.
Are you selling a smaller number of high-priced items vs. higher volume of sales at a lower price point? Which scenario is most valuable to you: you sell a very high-priced item and the member doesn’t engage again after that or you sell a ton of lower-priced items that lead to repeat traffic or more engagement?
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Sponsorship and Pricing Methods for Virtual Events.
If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s CAE credits.
Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. These certifications, especially if widely recognized in your industry, are often key motivators for joining your association.
Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . Hear how the speaker’s team developed a price elasticity forecast.
Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits. Four questions to help vet your content ideas. Guest: Sanjay Deo. Tue 6/29 at 11 a.m.
The authors of the whitepaper cite Georgetown University noting “Industry-based certifications address several problems that postsecondary credentials currently face: relevance, accountability, consistency, and portability.” Why Emphasize Technology for Association Education Programs?
This could also allow for some more flexible pricing (for example, paying per session instead of for the entire conference) which may allow more people to attend and increase your overall revenue at the end of the day. . Wrap testing, surveys, and certification s around your live virtual events and your on-demand library of content.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board. Check out Cecilia’s Nonprofit Executive Spotlight series too. Guest: Lesedi Lesetedi. Tue 6/22 from 9 a.m. 1 CAE credit.
What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Manage Complex Continuing Education Credits and Certification. Support Best Practice with eLearning Content Standards.
Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. When a learner completes a path—which can take anywhere from 10 to 68 hours—they can display a digital certificate on their LinkedIn profile. Will pricing be the same for all classes in the learning pathway?
Increasingly, associations are adopting Learning Management Systems (LMS) to help simplify the administration and delivery of education and certification programs to a membership that is more geographically dispersed, increasingly busy, and dealing with a changing economy which can make it more difficult to attend meetings and conferences in person.
Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . Hear how the speaker’s team developed a price elasticity forecast.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Moving Training and Certification Online in Less Time. Participants expect a modern, engaging certification experience that fully supports their lifelong learning journey. The Business of Certification in an Unpredictable World.
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A The short answer: that’s up to you. .
The Professional Photographers of America says its certification for drone pilots, the first of its kind, is designed to help photographers better validate their capabilities to clients. The nature of photography is changing, and at least one group is adapting its certification strategies to keep up with the latest trends.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Meeting planners can now have translations into many languages for less than the price of hiring even a single human interpreter. Learn pricing strategies, risk management tips and how to embrace change for the better.
What kind of pricing should we use for our webinars? Forget about pricing, forget about monetizing your webinars – at least some of them! How can we monetize our webinars? These are two popular questions we receive from our clients. There is no right answer. Use this to your advantage! Offer Your Webinars for Free. Yes, I said it!
Group pricing – allowing you to differentiate pricing between members and non-members, attendees and non-attendees, any other group(s) of people you define. Product Bundles: Selling multiple courses or events at one fixed price can be extremely effective for organizations. Coupons and discount codes.
When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. One-Time-Fee should be the first pricing option for higher quality courses. Subscription Models.
And then comes the price tag. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Provide quality certification programs. Maybe a certification can get you working while you pursue other educational avenues. Create effective alliances.
And then comes the price tag. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Provide quality certification programs. Maybe a certification can get you working while you pursue other educational avenues. Create effective alliances.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Launching a Certification Program in an Unpredictable Environment. Elisa Kahn, Director of Certification for the American Management Association. Check out Cecilia’s new Nonprofit Executive Spotlight series too. Thu 11/5 at 1 p.m.
MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. Thu 3/14 at 1 p.m. 1 CAE credit.
The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.
Gain or maintain professional certification (12 percent). One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” Offer member and non-member pricing. Certifications: a pathway to engagement. Advance their career (17 percent).
Less investment in associations : Private equity firms frequently provide internal training, certifications, and resources, diminishing the perceived need for association offerings. Associations Are Experimenting with New and Different Membership Models Experiment with subscription-based or incremental pricing.
Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Resource: 6 Key Features of the Best Learning Management Systems.
When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. Less abstractly, the CE business of non-profit associations is threatened by for-profit CE providers that undercut the associations’ prices.
When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Stakeholders : If you’re sunsetting a certification or credentialing program, how will people holding that credential react?
The AMS authenticates the user as a member or non-member so the appropriate pricing and viewing permissions can be applied to their experience. Can you bundle or package products together for a lower price? For example, if your LMS is hosting, can non-members be prompted to purchase a membership and receive the lower member price?
And, more than 100 attendees participated in eligible CAE sessions, receiving their education credits and certifications electronically via AMC Institutes AMS, which was connected to the mobile app. More importantly, by using the mobile app, AMCI is lowering staff time and cost spent on manual data entry of credits and certificates.
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