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An online Coursera course, Modern American Poetry , aka ModPo, is one of the 50 most popular MOOCs of all time. Typically, a MOOC features a course syllabus, in this case, a ten-week lesson plan with assigned reading (poems), instructor-created video content, discussion forum, peer-reviewed writing assignments, and quizzes.
Here, associations have a huge opportunity and advantage over their MOOC competitors to lead the required change in continuing education – the issues of industry knowledge trust, authentication, and validation of qualifications earned.
Then, make the sale—move your prospect from thinking “I should take a class” to “I am registered for a class.”. Besides other associations, you now have online professional platforms like LinkedIn (now owned by Microsoft) and Udacity to worry about, plus all the MOOCs like Coursera and EdX. You’re not selling a program.
Even MOOCs have caught on. Why take a generic class in leadership, communication, negotiation, or conflict resolution when you can take one that’s designed by an association specifically for your profession or industry? Companies won’t have to invest in course development, instructional designers, or an LMS.
Once you know what you want to study, explore all formats, both in-person classes, workshops, conferences, and presentations, and online courses, conferences, summits, and webinars. Consider all sources: associations, colleges and universities, industry vendors, for-profit organizations, and MOOCs.
Today, if organizations don’t take the time, spend the money and learn how to build world-class learning programs both for their customers and their employees, they will not be able to compete or lead their stakeholders into the future. Less focus on LMS and more focus on Tin Can or Experience (xAPI) API. Less desktop, more mobile.
We think it’s likely that we’ll see a successful pilot integration of EHR data with an external LMS in the next three years. An example would be getting your high-fidelity medical simulator to talk to your LMS and LRS. And getting your LMS to talk to that LRS, which you probably thought was necessary, will also cost you money.
If you’ve taken a continuing education class, you’ve seen how students fade away over time. They have trouble making class and keeping up with coursework. To help them thrive in this new environment, give them an introduction to online learning, your association’s learning management system (LMS), and their online course.
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