Idea Architects

JUNE 13, 2012

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. 1, Columbus, OFA & ANLA Staff Workshop. 2, Columbus, MORNING AVAILABLE-special rate. 2, Columbus, PIA-Ohio Board Workshop.

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Associations Now

OCTOBER 3, 2018

Also: leveraging online communities as a marketing tool. Meetings Today spoke with John Page , general manager for SMG for the Greater Columbus Convention Center (GCCC)—which underwent a major renovation last year and where the ASAE Annual Meeting & Exposition will be held in 2019—about his advice for meeting planners.

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Associations Now

AUGUST 14, 2019

Many meetings incorrectly focus on logistics when they should be centered on strategy. When you realize that gathering is a form of strategy and is a form of culture change, then you also realize that we often start with the wrong questions, which are the logistical questions. Most of us take the majority of gatherings for granted.

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SCD Group

SEPTEMBER 13, 2015

We flew to Columbus over the weekend. We were in Columbus for a football game at Ohio State. Branding is a buzz word to some but more likely a growth strategy and tactic to others. An easy – and comfortable – decision. that saved me a 20+ minute drive to/from the grocery. without looking for a sign. No bag fees. Lower prices.

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MemberClicks

MAY 17, 2022

In fact, getting lapsed members to return to their membership is much easier and cheaper than trying to attract brand new members, and should be one of your key strategies in growing your membership. Use that as part of your re-engagement strategy! Check out this membership level chart from the Columbus Chamber of Commerce.

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Idea Architects

JULY 23, 2012

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Sue: Love the powerful way you framed this: becoming an agency for the sponsor and helping develop a strategy for them to realize their relationship goals. Very timely for BCSI right now!

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Velvet Chainsaw

JUNE 26, 2014

Most conference strategy is stuck! Our current conference growth strategy is out of context with today’s dramatic accelerated pace of change. We have taken for granted a set of growth strategy assumptions that served us in the past. But they have been overthrown by a new set of customer and market principles.

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SCD Group

SEPTEMBER 3, 2012

3 Presentations Illustrate Importance of Content Marketing for Associations & Nonprofits. This afternoon at the opening of the 2012 Content Marketing World Conference, I’ll be facilitating (on behalf of AMR Management Services) a 3½ hour workshop titled Content Marketing for Associations and Nonprofits. at 4:45 PM.

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SCD Group

JUNE 17, 2012

Content marketing & management represent a growing strategy for association executives. After providing a brief overview of associations and content management, participants will develop key strategies/tactics for their associations. (I’ll Strategy | Content | Discovery. Sunday, June 17, 2012. Newer Post.

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Nonprofit Marketing Guide

FEBRUARY 12, 2018

A native of Columbus, Georgia, Cindy worked in corporate communications in Cambridge, MA and managed internal communications for the Harvard Business School MBA Program before moving to L.A. She joined the staff in 2004 as the Conservancy’s first communications professional and now oversees a department of four. in 2000. . After 4:00 p.m.

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SCD Group

AUGUST 8, 2012

Shared by Becky Rasmussen of AMR Management Services Last year, I had the opportunity to attend the first-ever Content Marketing World. That was this conference for me as a content marketing professional. 4) We haven’t adopted a content marketing mindset. The voice kept saying, “That won’t work.”

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SCD Group

AUGUST 30, 2012

Yet, share of auto insurance market shrunk to 4.1%. So, the organization explored a LinkedIn marketing strategy. · By the way, be sure to explore content marketing as a key element of your integrated marketing campaigns. Columbus, Ohio. Example: Nationwide bumped ad buy 35% to $200+ million in 2011.

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SCD Group

JULY 30, 2012

8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. 7 Content Marketing Lessons from Napoleon Hill. Why bother?

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SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. Columbus, Ohio.

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MemberClicks

JULY 12, 2022

In other words, a tiered dues model enables chambers to stop limiting member organizations’ choices by forcing a one-size-fits-all strategy. Get an understanding of the cost of membership for your chamber and research what your target market will realistically pay for your offerings. What are other types of membership models?

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