Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Have they volunteered, donated, or sat on a board or committee? First Name. When did they join?

Marketing 197

Marketing Illinois Florida Examples 197

Reid All About it

JUNE 18, 2021

Membership committees. Is it difficult to find members to serve on your membership committee? MemberSuite discusses the challenges faced by staff in charge of membership committees and suggests ways you can make improvements by revamping (or retiring) your membership committee. A terrific idea to steal! Host: ASAE.

LMS 369

LMS Certificate America Committee 369

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Blue Sky eLearn

OCTOBER 19, 2020

Chapter, committee, or business group meetings. If your association is large, you might have multiple chapters, different committees, or even smaller business groups. Use microsites for association committees. In the previous section, we mentioned that your association might have different chapters or committees.

Association Management 250

Association Management Committee Member Engagement Software 250

Associations Now

OCTOBER 22, 2024

But they do need to understand the implications of those trends, which may require standing up a separate technology committee. The CEO might have a very strong leadership profile, but they may still need a chief innovation officer or digital marketing officer or chief technology officer,” van der Oord said. “If

Report 107

Report Technology Leadership Strategy 107

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Leverage AMS Data to Market Your Events In the past, you might have focused event marketing on the audience segments most likely to register. Market to past attendees differently than to those that have never attended an event. The emphasis is on “targeted.”

Event Planning 150

Event Planning Marketing Discount Conference 150

Higher Logic

OCTOBER 18, 2017

They have groups within them, usually chapters, committees, or special interest groups that combine individuals with similar characteristics or priorities. Most associations already use segments for data and communication, usually in external marketing and member acquisition. Why Collect Data on Member Segments? Membership Over Time.

Report 205

Report Committee Software Association Software 205

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

Nonprofit Marketing Guide

APRIL 13, 2021

What marketing metrics should go in a board report? Should they have a marketing and communications committee and, if yes, what would they do? The post Tell Me Where Your Board Has Been Genuinely Helpful in Marketing appeared first on Nonprofit Marketing Guide. Should they attend meetings?

Marketing 116

Marketing Committee Examples Team 116

Nimble AMS

DECEMBER 22, 2024

Here are the highlights from the 2024 Nimble AMS and Salesforce product releases: Spring 24 In the Nimble AMS Spring 24 product release, we delivered the following exciting releases to enhance your staff and member experience: Nimble Communities now offers six more automations within committees, events, and volunteer opportunities.

Products 118

Products Directory Software LMS 118

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Association Leaders

MARCH 18, 2019

. • Create a Search Committee – The Board should identify a Search Committee whose responsibility will be to facilitate the process for your association. The ideal Search Committee will have members with different interests/points of view. Consider having your current President serve on the committee in an ex-officio capacity.

Committee 34

Committee Proposal Process Association Management 34

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. How to Cut Your Marketing Budget–Without Killing Your Marketing. Event communications.

North Carolina 74

North Carolina Content Montana Revenue 74

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 191

Social Media Innovation Survey Education 191

Reid All About it

JANUARY 3, 2020

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). Wed 1/8 at 12:00 – The Journey to Creating Effective Boards & Committee (Association Insights, Alexandria VA).

Chicago 259

Chicago New Jersey Arlington Committee 259

Blue Sky eLearn

FEBRUARY 18, 2021

First, you’ll need to create a planning committee to take charge of the organization and execution of your virtual day of service. Event planning software can help you organize your event, market the opportunity to members, and collect data to measure event success all within one system. . Let’s jump in! . Happy planning! Jake Fabbri.

Organization 232

Organization Software Tips Tools 232

Reid All About it

APRIL 3, 2020

– Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology. Key topics will include empathetic marketing (cultivating creativity and connection in a crisis, adapting your sales strategies during COVID-19, managing events (both physical and virtual), and leveraging technology. Fri 4/3 at 1 p.m. 1 CMP credit.

North Carolina 44

North Carolina Committee Montana Guidelines 44

Reid All About it

MARCH 25, 2016

Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. – Working with State Association Government Affairs Committees for Effective Advocacy . – Email Marketing: The Workhorse of Online Communications. More info. (1

LMS 170

LMS Pennsylvania Committee Texas 170

World Class Boards

APRIL 25, 2018

For example, when planning conferences/trade shows, product launches, marketing plans, publications, etc. committees and staff). But they are tools for the operational work of staff and committees, not the Board of Directors and executive. anything that has logical steps, firm deadlines and lots of details. Contact us.

Committee 185

Committee Leadership Project Tools 185

Blue Sky eLearn

MARCH 31, 2020

Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. Options to join committees. Jake Fabbri is the Chief Marketing Officer at Fonteva with over 18 years of experience working in marketing management.

Directory 239

Directory Association Management FAQ Committee 239

Event Industry News

MARCH 27, 2023

UKEVENTS has confirmed members of its newly elected Executive Committee. Nick Morgan, Commercial Opportunities lead and Chair of the Outdoor Events Working Group, has been re-elected, while Glenn Bowdin has been elected as Vice Chair and Treasurer.

Committee 59

Committee Recruitment Recruiting Products 59

Spark Consulting

DECEMBER 4, 2020

Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator.

Revenue 221

Revenue Committee Maine Conference 221

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Strategy 195

WBT Systems

JANUARY 23, 2018

After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed? Problem: Market need. Is there really a market for this course? Your committee said there would be a demand for it. Are they in the position to know what the market needs?

Course 176

Course LMS Price eBook 176

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits. to 5 p.m. –

Revenue 207

Revenue Leadership Certificate Committee 207

WBT Systems

OCTOBER 25, 2017

Association executives and staff interact most often with board and committee members—those whose participation is usually subsidized by employers. Freelancers are preparing for the future because, unlike others in their profession, they recognize that the job market is transforming. Does it vary by age, career segment, or specialty?

Survey 236

Survey America Learning Management System Education 236

Reid All About it

JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. CAE, CMP, Deputy Executive Director, CPCU Society, The Institutes, Risk and Insurance Knowledge Group Beth Arritt, President & CEO, The Arritt Group Erika Jolly Brookes (moderator), Chief Marketing Officer, Higher Logic Tue 1/31 from 9 a.m. Gen Z values.

Education 41

Education Learning Management System Committee Leadership 41

Reid All About it

MARCH 25, 2016

Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. – Working with State Association Government Affairs Committees for Effective Advocacy . – Email Marketing: The Workhorse of Online Communications. More info. (1

LMS 150

LMS Pennsylvania Committee Texas 150

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 294

DC Washington Member Engagement Content 294

Blue Sky eLearn

MAY 16, 2019

Past board and committee reports. You may have a full marketing department handling everything, you may not. Either way, it’s important for your education department to understand what marketing is doing! Some important items are: The marketing calendar. Some important items are: The marketing calendar.

Tips 211

Tips Education FAQ Sample 211

Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Meet with them to find out: What kind of data do they need to do their part in helping the association (or their department/committee) achieve its goals? Identify the data that staff and volunteer leaders need.

Report 175

Report How To Committee System 175

GrowthZone

NOVEMBER 9, 2021

If time is money, then marketing automation is about to make your association rich. Marketing automation is the eighth day of the week you have been longing for to accomplish that to-do list that felt like a fantasy. Marketing automation uses software to execute, manage, and automate repetitive email marketing activities.

Marketing 78

Marketing Software Committee Email Marketing 78

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. This can be helpful for associations looking to diversify their committees by finding people likely to serve, but not yet having done so.

Member Engagement 169

Member Engagement Committee Tips Course 169

Higher Logic

NOVEMBER 12, 2019

Collecting data supports your growth strategy by allowing your association to create and track automated recruitment campaigns, as well as activity within specific online communities dedicated to your chapters, committees, and councils. AARC was able to bring back 800 lapsed members in just 45 days with an automated win-back campaign.

Tools 205

Tools Recruiting Recruitment Strategy 205

Nimble AMS

JUNE 17, 2024

Automatically link a campaign code to an order as your members make purchases to gain valuable insights into the effectiveness and success of your marketing efforts. Committees: Allow members to view their committee memberships and browse the member roster all from a modern, dynamic interface.

LMS 140

LMS Committee Products Tools 140

MemberClicks

DECEMBER 26, 2023

Board committees are an important part of your nonprofit organization. We’ll cover how to decide whether board committees are right for your organization, the best structure to use, best practices and tips for success, and more. What is a board committee? What are the four most common types of board committees?

Committee 52

Committee Organization How To Recruitment 52