Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

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APRIL 18, 2025

During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. Sponsored content. Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content.

Strategy 270

Strategy Member Engagement Software Revenue 270

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OCTOBER 11, 2024

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. More info/register (ASAE members only). 1 CAE credit.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Reid All About it

FEBRUARY 28, 2025

Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.

DC 258

DC Education Arlington Case Study 258

Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber

Communications 262

Communications How To New York Guidelines 262

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NOVEMBER 1, 2024

Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

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FEBRUARY 7, 2025

Snack pack How to ensure your association’s communications cut through the inbox clutter. Liz Willits , Content Phenom How to raise readers, in 35 steps. Liz Willits , Content Phenom How to raise readers, in 35 steps. Associations, how can you help member employers? 1 CAE credit. More info/register. More info/register.

Chicago 275

Chicago Revenue Education Member Engagement 275

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DECEMBER 6, 2024

Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. Content marketing. Association content. Content strategy. To engage members, WorkerBee.TV

Content 213

Content Strategy Education Revenue 213

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NOVEMBER 15, 2024

He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. But is your organization up to the challenge? More info/register.

Certificate 264

Certificate Committee Education DC 264

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. Content Sharing and Management. Content and knowledge base management. Management of knowledge base and content assets. Here’s everything we’ll cover in this guide.

How To 403

How To Process Tools Software 403

Association Adviser

JULY 5, 2023

In the fast-paced world of content creation, it’s essential for small-staff associations (or, let’s be honest, any association with limited staff, time and resources) to find innovative ways to make the most of their resources.

Content 144

Content Resources Innovation Strategy 144

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NOVEMBER 8, 2024

Designing the Future of a Profession: A 5 Phase Approach to Reimagine Your Conference and Member Offerings Discover how ACUHO-I transformed their conference content, member value, and future outlook through a five-phase multiyear approach. They’ll answer your questions on membership related to member communities (e.g.,

Certificate 252

Certificate DC Education Tips 252

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APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Event communications. Crisis Communications Expert Adele Cehrs.

North Carolina 74

North Carolina Content Montana Revenue 74

Associations Now

JANUARY 7, 2025

People are probably going to see more and more challenges with email, so theyre going to have to look at alternate ways of communicating with people, Rossell said, noting the rising popularity of tools such as ringless voicemail and site retargeting, where web ads follow users as they surf, reminding them of an associations products and services.

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Report Marketing Survey Content 105

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JANUARY 22, 2021

Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. Communicate. Communicate.

Innovation 370

Innovation Education Communications Strategy 370

NXUnite

JANUARY 23, 2024

After segmenting your audience, create tailored messages and content for each group. Consider when your audience is most receptive to communications. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content.

Content 130

Content Strategy Social Media Newsletter 130

YourMembership

MARCH 20, 2020

Whether you’re hosting virtual or in-person events, it’s always important to look for ways to more effectively communicate the events’ value. Of course, the actual value comes from the overall experience you create for your attendees: the content, the quality of speakers, and the social and networking opportunities.

Course 293

Course Content Communications Member Engagement 293

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SEPTEMBER 13, 2024

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. James Young at Product Community shares ten revenue-generating product ideas. Learn to create targeted personas in ChatGPT for personalized content and interactions. Product ideas.

LMS 270

LMS Revenue Certificate Content 270

Associations Now

DECEMBER 17, 2024

The focus on generating creative content is primarily because teams are learning to harness the new AI enhancements within those applications, Reed said. Our interest in AI is not just to solve for efficiencies in creative content but also to allow us to improve attendee experience with more personalization.

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Report Survey Technology Analysis 104

Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. What are those effects? Staying relevant in a digital world.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Achurch

APRIL 8, 2025

Leverage Artificial Intelligence for Data-Driven Insights AI-powered analytics can uncover member behavior trends, helping associations tailor their communications and offerings more effectively. By analyzing engagement data, AI can also recommend personalized content to members.

Social Media 83

Social Media Tools Analysis Newsletter 83

Reid All About it

JUNE 4, 2021

. – All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Sue Hatch, Content Director, MeetingsNet. Backstage Pass: Producing Compelling Content that Drives Engagement. Are there any new things to communicate in your contract? 1 CAE credit. 1 CAE credit.

Video 367

Video Innovation Content Education 367

Association Analytics

JANUARY 21, 2025

Whether its more straightforward things like content creation – having ChatGPT write a blog post for you – or assistance with optimizing events and the member experience, theres hope that associations can save time and deliver on the value proposition like never before.

Tools 169

Tools FAQ New York Discount 169

.orgSource

DECEMBER 23, 2024

The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement. This helps ensure staff are ready to leverage AI effectively.

How To 88

How To Survey Video Tools 88

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. A webinar is a content stream, he says. Timely stuff.

Montana 365

Montana Content Price Strategy 365

Reid All About it

APRIL 26, 2024

Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Content marketing. Find out what conversion content is and how you can use it to address objections to joining.

Survey 275

Survey Content Education Strategy 275

Associations Now

FEBRUARY 19, 2025

Tailoring communications and content to individual members needs and preferences makes them feel valued and leads to better engagement. Diversify your channels and benefits We mentioned how peoples attention is split between different communication channels and sources of information.

Member Experience 98

Member Experience Member Insights Member Engagement America 98

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NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Meaningful Engagement: Communicating with Your Members in Troubled Times. Patricia Cole, Vice President of Communications, Catholic Charities USA. Can I get an amen?! Sponsorship redesign. Thu 12/3 at 2 p.m. –

Certificate 370

Certificate System Dallas Recruitment 370

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JULY 2, 2021

. – Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. How to Use Data to Create Relevant Content. 1 CAE credit. . Wed 7/14 at 12 p.m. Wed 7/14 at 3 p.m. –

Technology 370

Technology Strategy Education System 370

Higher Logic

MAY 1, 2020

Join us for our ongoing event series, the Higher Logic Super Series , where we’re gathering bright minds to share practical and strategic content in a variety of formats, from webinars to Community Ask-Me-Anything Sessions with experts. If you can, have your speaker post the initial content so that attendees can respond.

Tips 293

Tips Library Tools Resources 293

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JULY 31, 2020

Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content. Communications in the COVID Era.

Montana 362

Montana Revenue Case Study Innovation 362

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JANUARY 29, 2021

Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Communicate. 8: Innovate. More info/register.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

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JULY 5, 2024

YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Content curation. Small-staff membership marketing. You like this weekly update, right?

Strategy 270

Strategy Education Content Tips 270

HighRoad Solution

APRIL 30, 2025

Johns approach is rooted in trust, open communication, and a shared commitment to growth. Communication is at the heart of Johnnys approach. If youre not communicating, youre not closing the deal on the relationship. The ones who communicate and collaborate become force multipliers. Meet me halfway, he says. It takes two.

Case Study 88

Case Study Leadership Revenue Communications 88

NXUnite

FEBRUARY 4, 2025

Getting Attentions guide to nonprofit communications outlines three key aspects of a value proposition: audience needs, benefits received, and brand differentiators. Use your data to get as specific as possible regarding your ideal audiences demographic information, location, values, buying habits, and communication preferences.

Products 130

Products Guidelines Revenue Tools 130

.orgSource

JANUARY 14, 2025

Are we leveraging modern tools and AI-powered communication channels to deliver relevant content? Next Steps: Use AI to Enhance Personalization: AI tools can segment your audience, predict member needs, and deliver tailored communications that resonate deeply.

Member Engagement 88

Member Engagement Strategy Tools Technology 88