Nonprofit Marketing Guide

AUGUST 11, 2021

Ever wonder how some nonprofits seem to produce so much great content, even with a small staff? They aren’t miracle workers, but they have mastered one very special skill: It’s content repurposing. When this essential content strategy is done well, you hardly notice. Which communications channels are best for repurposed content.

Newsletter 112

Newsletter Content How To Tips 112

Reid All About it

JANUARY 29, 2021

Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Communicate. 8: Innovate. More info/register.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Event Industry News

JANUARY 14, 2021

we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. A university degree in areas such as Communication, Marketing, Journalism or related subjects. ? Requirements: ? Requirements: ? What’s on offer: . 35,000 to ?£?45,000 45,000 per year.

Content 129

Content Press Release Case Study Email Marketing 129

Achurch

APRIL 8, 2025

Leverage Artificial Intelligence for Data-Driven Insights AI-powered analytics can uncover member behavior trends, helping associations tailor their communications and offerings more effectively. By analyzing engagement data, AI can also recommend personalized content to members.

Social Media 83

Social Media Tools Analysis Newsletter 83

Associations Now

FEBRUARY 8, 2023

Associations often rely on newsletters to share news with their members, but how do you know if they’re effective? One communication expert discusses ways to retool your newsletter to better engage readers. Newsletters are often an integral part of an association’s communication toolbelt.

Newsletter 111

Newsletter Content Video Communications 111

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Audience segmentation is the key.

Texas 214

Texas Florida Email Marketing Newsletter 214

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Communicate digitally to disseminate information. Multi-channel communications are truly the future of member engagement.

Organization 270

Organization LMS Software Social Media 270

.orgSource

DECEMBER 23, 2024

The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement. This helps ensure staff are ready to leverage AI effectively.

How To 88

How To Survey Video Tools 88

NXUnite

JANUARY 23, 2024

After segmenting your audience, create tailored messages and content for each group. Consider when your audience is most receptive to communications. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content.

Content 130

Content Strategy Social Media Newsletter 130

Nonprofit Marketing Guide

JUNE 8, 2023

If you aren’t repurposing content, you can be wasting valuable time. How many different channels do you need to create content for right now? But would it help you to know that all people who produce content for a living, whether they are writers, musicians, artists, or nonprofit communicators repurpose their content?

Content 100

Content Newsletter Social Media Video 100

Nonprofit Marketing Guide

JULY 16, 2024

We recently presented a new webinar on modern nonprofit email newsletter designs. If you missed it, All-Access Pass holders can watch the recording in our private community. We looked at more than a decade of nonprofit email newsletter designs and compared those to best practices today, which was very eye-opening for many participants.

Newsletter 90

Newsletter Tips Video Maine 90

Associations Now

MAY 3, 2019

Your members can pitch in as content creators of social media feeds, newsletters, or blogs. At the Austin chapter of the National Association for Catering and Events, creating engaging content is everyone’s responsibility. The post Membership Hack: Microvolunteering for Content Creation appeared first on Associations Now.

Content 101

Content Austin Social Media Newsletter 101

Nonprofit Marketing Guide

FEBRUARY 8, 2021

Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. Lindsey’s Bio: My name is Lindsey Williams and I am the Multimedia Communications Coordinator at the Specially Gifted Foundation. After 4:00 p.m – After 4PM, I check all means of communication. I also create our monthly newsletter.

Communications 112

Communications Social Media Newsletter Content 112

GrowthZone

APRIL 3, 2020

During a crisis situation, timely communication and reacting in the present are essential for associations. Most website content management systems (CMS) allow you to quickly build new page or update an existing page flexible design options. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience.

Communications 127

Communications FAQ Press Release Directory 127

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Meaningful Engagement: Communicating with Your Members in Troubled Times. Can I get an amen?! Josh Spector ).

Certificate 370

Certificate System Dallas Recruitment 370

Higher Logic

DECEMBER 6, 2018

Because online community and marketing automation provide member behavior data that allow us to hyper-segment and provide relevant, personalized content , instead of having to guess what members want to read based solely on their membership level or some other item, like demographics. Example 1: Newsletters. Did you know….

Newsletter 189

Newsletter Examples Maine Content 189

Reid All About it

FEBRUARY 9, 2024

Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. 1 CAE credit. More info/register. Wed 2/14 at 1 p.m.

Certificate 275

Certificate Case Study Denver Newsletter 275

Nonprofit Marketing Guide

OCTOBER 27, 2020

These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. I send this email newsletter the first week of every month with prompts for the following month. For a twist, try “recycling” old content that got a good response. For example, I will email the prompts for December next week.

Social Media 108

Social Media Newsletter Los Angeles Chicago 108

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 122

Communications Puerto Rico Social Media Content 122

Aaron Wolowiec

OCTOBER 18, 2016

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. you guessed it.

Communications 100

Communications Survey Revenue Social Media 100

Nonprofit Marketing Guide

FEBRUARY 8, 2021

Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. Lindsey’s Bio: My name is Lindsey Williams and I am the Multimedia Communications Coordinator at the Specially Gifted Foundation. After 4:00 p.m – After 4PM, I check all means of communication. I also create our monthly newsletter.

Communications 105

Communications Social Media Newsletter Content 105

Reid All About it

APRIL 26, 2024

Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Content marketing. Find out what conversion content is and how you can use it to address objections to joining.

Survey 275

Survey Content Education Strategy 275

Nonprofit Marketing Guide

AUGUST 13, 2021

Learn How Video Email Affects Your Audience (and More Content Examples). Catch Up on Our Content from This Week…. Catch Up on Our Content from This Week…. Free Webinar on How to Repurpose Your Content Between Newsletters, Social, and More. The Return of the QR Code for Nonprofits. Nonprofit Training for You….

Communications 112

Communications Video Tips Class 112

Reid All About it

AUGUST 30, 2024

They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. 7-day communications challenge. Gather Voices invites you to participate in their free 7-Day Video Communications Challenge starting Tuesday, September 3. Attendee connections. 1 CAE credit.

Video 213

Video Content Revenue Strategy 213

Nonprofit Marketing Guide

MARCH 5, 2021

Darek Black tells you to Write Like You Talk: 12 Tips for Conversational Content. If your e-newsletter is lacking, try some of these 15 Amazing Email Newsletter Ideas (With Examples). Catch Up on Our Content from This Week… Hobbies of Nonprofit Communicators: Music. Did you have Budget Changes?

Communications 108

Communications Sample Newsletter Tips 108

Nonprofit Marketing Guide

JUNE 11, 2021

Twitter’s Adding a New ‘Subscribe’ Button to Newsletter Creator Profiles. Catch Up on Our Content from This Week… The 8 Kinds of Burnout #NPCOMMLIFE. Communications Director Mentoring Program. July 8: Communications Planning That Works Master Class with Kivi Leroux Miller. Register Now.

Communications 116

Communications Class Email Marketing Newsletter 116

HighRoad Solution

APRIL 30, 2025

Johns approach is rooted in trust, open communication, and a shared commitment to growth. Jon believes that the foundation of a successful partnership is understanding where members are engagingwhether its a newsletter, podcast, or digital platformand meeting them there. Communication is at the heart of Johnnys approach.

Case Study 88

Case Study Leadership Revenue Communications 88

Nonprofit Marketing Guide

MAY 16, 2024

How do you create great content as a nonprofit communicator? Or, more specifically, what should you put on your website , in your emails or newsletter , and on social media? You should put content in those places that’s “ PUT” — Personal, Useful, and Timely. Do more personal videos.

Content 93

Content How To Newsletter Social Media 93

Nonprofit Marketing Guide

JULY 30, 2021

Try 17 Types of Content That Will Drive More Traffic. Catch Up on Our Content from This Week…. Social Media and Newsletter Ideas for August 2021. August 12: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller. Social media not your thing? Another Exercise for You: The Brain Dump.

Communications 111

Communications Social Media Class Tips 111

.orgSource

OCTOBER 29, 2024

By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members. Enhancing Content Creation and Delivery AI can transform the way associations create and deliver content.

Tools 88

Tools Member Engagement Strategy Innovation 88

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. If your target audience has opted into your communications, the open rate should be on the higher end. What to open? What to ignore? billion by 2019). associations, chambers, clubs) is 23.09%.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. A webinar is a content stream, he says. Timely stuff.

Montana 365

Montana Content Price Strategy 365

Nonprofit Marketing Guide

SEPTEMBER 12, 2024

Content curation should be an important part of your content creation strategy as it can save you time, improve engagement, establish you as a helpful source of information, and can even improve your SEO. See my post Curating Content Versus Stealing It to learn more. That’s the content you want to share.

Content 86

Content Social Media Library Report 86

Nonprofit Marketing Guide

APRIL 30, 2021

3 Content Marketers Weigh In. Catch Up on Our Content from The Past Two Weeks…. Social Media and Newsletter Ideas for May 2021. Communications Director Mentoring Program. We just opened registration for the next session of our Mentoring Program for Nonprofit Communications Directors. Nonprofit Training for You….

Communications 111

Communications Social Media Newsletter Report 111

Reid All About it

APRIL 19, 2024

By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. 5 Secrets to Newsletter Success: Elevating Membership Engagement Redefine the impact of your email newsletters.

Education 258

Education Social Media Content Strategy 258

Higher Logic

MAY 29, 2020

Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Use community to reach future members.

Social Media 254

Social Media Member Engagement Tools Revenue 254