The Association 100

JULY 7, 2024

OnWrd & UpWrd’s latest open mic Q&A, “Beyond Content: AI Strategies to Boost Your Association’s PR Efforts,” shared actionable takeaways and 10 prompts you can use for both better optimizing your press releases for SEO and leveraging AI for predictive analytics.

Press Release 130

Press Release Strategy Examples Content 130

Nonprofit Marketing Guide

JUNE 14, 2021

Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. Jackson Center’s social media accounts and oversees the production of the quarterly newsletter, press releases, promotional materials, and other communications. This series lets you describe your workday in your own words.

Communications 112

Communications Press Release Social Media Newsletter 112

Nonprofit Marketing Guide

JULY 24, 2020

Catch Up on Our Content from this Week… A Day in the Life of a Quarantined Nonprofit Communicator – Karen Hansen Adding First and Last Names to Your Email Database Coworkers Who Communicate All Day, Every Day 6 Ways to Get More Value Out of Your Next Press Release. Nonprofit Training Opportunities for You….

Communications 101

Communications Press Release Social Media Tips 101

Associations Now

FEBRUARY 7, 2019

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. Good news: The report shows that associations are succeeding in many aspects of content development. One involves repurposing conference content. Much less common?

Content 91

Content Report Conference Press Release 91

Nonprofit Marketing Guide

APRIL 30, 2020

May 19: Relevant Press Releases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Budget-Friendly Webinar] Learn how to create a relevant press release that gets attention from the media no matter what is happening in the world. The 2020 Nonprofit Communications Trends Report.

Press Release 63

Press Release Marketing Newsletter Communications 63

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 122

Communications Puerto Rico Social Media Content 122

Nonprofit Marketing Guide

JANUARY 3, 2019

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. Video and audio recordings. Storytelling.

Communications 88

Communications Marketing Press Release Case Study 88

Nonprofit Marketing Guide

MAY 15, 2020

It’s time for Mixed Links… Update your online communications strategy with recent data and insights from this April version of Hootsuite’s Digital 2020 report. And Len Shneyder at Marketing Land reminds us authentic communication is more important than ever in the age of coronavirus. Learn More and Register.

Communications 91

Communications Press Release Email Marketing Tips 91

Nonprofit Marketing Guide

DECEMBER 6, 2012

For example, what is “content marketing” and why should nonprofits shift toward it? Creating and sharing communications that are truly relevant and valuable to others outside your organization will require a major transformation within many nonprofits. No one communications channel is enough anymore.

Content 78

Content Marketing Press Release Communications 78

Reid All About it

JUNE 7, 2024

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. He wisely advises writing for readers, not for SEO algorithms.

Chicago 264

Chicago DC Washington Strategy 264

Nonprofit Marketing Guide

DECEMBER 24, 2012

Nonprofits have always embraced content marketing. All that stuff you’ve been creating for years – newsletter articles, direct mail letters, press releases – is content. This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE. We just didn’t call it that.

Content 76

Content Marketing Press Release Newsletter 76

Nonprofit Marketing Guide

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. How Much New Content Did You Produce? How Much New Content Did You Produce? Content marketing is an essential strategy for nonprofits , so keeping track of how much original content you produce is a good start.

Press Release 115

Press Release Social Media Newsletter Project 115

Nonprofit Marketing Guide

JANUARY 8, 2019

Most nonprofit communicators consider themselves to be good writers. News Writing News writing is straightforward, factual writing found in press releases, reports, and blogs. Lifestyle Writing Lifestyle writing is casual or informal yet engaging content that includes listicles and social media content.

Communications 85

Communications Press Release Leadership Social Media 85

Nonprofit Marketing Guide

JULY 14, 2014

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Nichols is the senior director of marketing and communications for GuideStar , a nonprofit that powers philanthropy and is widely considered the leading source of nonprofit information.

Communications 94

Communications Press Release Social Media Dallas 94

Nonprofit Marketing Guide

SEPTEMBER 16, 2014

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Tell us what you do in a typical day as a nonprofit communications pro. Kate graduated from Ithaca College with a degree in Integrated Marketing Communications.

Communications 80

Communications Press Release Social Media Class 80

Nonprofit Marketing Guide

MAY 1, 2020

If you aren’t doing a lot of your communicating online already, then you need to know Digital transformation is no longer a buzzword. Here are 15 Content Marketing Statistics That Actually Matter In 2020 [Infographic]. Want to share other people’s content on your social media platforms? It’s an imperative.

Press Release 68

Press Release Communications Atlanta Social Media 68

Nonprofit Marketing Guide

SEPTEMBER 27, 2011

Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission. Nonprofits have always embraced content marketing. We just didn’t call it that.

Content 66

Content Press Release Newsletter Communications 66

Nonprofit Marketing Guide

JULY 21, 2014

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Then it’s on to writing two press releases. Then I geographically personalize a press release and send to the media. Kirschenbaum. Day in the Life'

Communications 73

Communications Press Release NJ New York City 73

Nonprofit Marketing Guide

AUGUST 25, 2014

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Kim works in communications at Alliance San Diego , but hopes it leads to a recurring role in Doctor Who, or Lost Girl. Day in the Life Nonprofit Communications'

San Diego 75

San Diego Communications Press Release Social Media 75

Nonprofit Marketing Guide

FEBRUARY 10, 2015

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. What does this mean for nonprofit communicators? This new atmosphere requires charity communicators to think differently about how they approach local media coverage. Quite a bit.

Press Release 89

Press Release Maryland Social Media Communications 89

Higher Logic

FEBRUARY 8, 2018

This helps organizations deliver more personalized experiences, content, and solutions that are tailored to meet the needs of specific segments of your audience. What content and search terms do they search for on your site? Start by searching their site for testimonials, case studies, press releases, or newsletter signups.

Press Release 184

Press Release Case Study Social Media Content 184

Nonprofit Marketing Guide

MAY 8, 2020

Catch Up on Our Content from the Week…. What Worked for Us – A Quick Tip on Increasing Facebook Group Engagement A 90-Day Plan to Revamp Your Social Media Strategy SEO Tip: Post the Kind of Content People Will Link Back To. May 19: Relevant Press Releases: How to Get Attention in a Crowded News Cycle with Antionette Kerr.

Communications 73

Communications Press Release Social Media Tips 73

Nonprofit Marketing Guide

SEPTEMBER 8, 2014

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Tell us what you do in a typical day as a nonprofit communications pro. Rebecca DeLuca is a Marketing and Communications Intern at the Boston University School of Social Work.

Communications 82

Communications Boston Handbook Press Release 82

Nonprofit Marketing Guide

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. How Much New Content Did You Produce? How Much New Content Did You Produce? Content marketing is an essential strategy for nonprofits , so keeping track of how much original content you produce is a good start.

Press Release 98

Press Release Social Media Newsletter Project 98

A2Z Events

MARCH 26, 2025

All these types of posts will create engaging content that builds anticipation. A subject line that communicates value and urgency will get people to open, while a CTA that encourages action will bring in registrations. Once you have built the pages, use blogging and content marketing to increase visibility.

Strategy 84

Strategy Marketing Social Media Analysis 84

Association Success

SEPTEMBER 16, 2020

There are times when dreaming up new content seems all but impossible, and it’s not clear what you should publish next. . Fortunately, there are several forms of content you can always rely on when inspiration runs dry. MORE: 8 ways to generate fresh content ideas for your association’s blog. Communication.

Content 78

Content Case Study Press Release Survey 78

Higher Logic

JUNE 27, 2016

This advice applies whether you’re writing reports, blog posts, or press releases – anything that requires planning and reviews from others. It flips back and forth between headings and actual snippets of content. Plan effectively with a fat outline. Before you write, you must prepare and do research. It tells a story.

Review 168

Review Press Release Process Report 168

Nonprofit Marketing Guide

JANUARY 4, 2019

You’ll find useful content marketing tips in 8 Journalism Concepts to Drive Better Engagement. Nonprofit Training Opportunities for You January 8 & 10: Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2019 Learn how to create an effective communications plan for 2019.

Communications 68

Communications Press Release Social Media Tips 68

Nonprofit Marketing Guide

FEBRUARY 18, 2016

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention. ” Can someone learn from it?

Press Release 42

Press Release Detroit Report Examples 42

Nonprofit Marketing Guide

MARCH 30, 2015

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Cherise Arrendale is the Marketing and Communication Manager for Central Carolina Community Foundation. Day in the Life Nonprofit Communications'

Communications 70

Communications Press Release Social Media Newsletter 70

Nonprofit Marketing Guide

NOVEMBER 5, 2020

Start with putting the bigger chunks of content on your editorial calendar. That often includes website articles and blogs, newsletters, one-off emails, direct mail, press releases, big public reports, event invitations, and the like. Work social media into your content repurposing workflow.

Social Media 102

Social Media Press Release FAQ Newsletter 102

Nonprofit Marketing Guide

JANUARY 18, 2019

This week we have communications trends, conversion copywriting tips, and when to post on Instagram. It’s time for Mixed Links… We just released the 2019 Nonprofit Communications Trends Report. Find out How to make your content more accessible to the visually impaired. Trouble getting people to act?

Communications 61

Communications Press Release Tips Course 61

Nonprofit Marketing Guide

JUNE 21, 2019

Or these 5 SEO Mistakes Killing Your Content Performance and a Fix for Each. Nonprofit Training Opportunities for You June 27: Let’s Make Your Next Press Release Sizzle [Budget-Friendly Webinar] Learn how to create a relevant press release that gets noticed by journalists. And 8 Ways to Share Links on Instagram.

Communications 55

Communications Press Release Social Media Video 55

Higher Logic

DECEMBER 20, 2018

Beyond the direct ROI , an online community will help your software company improve the way it does business with customers online. Online communities enable you to: Learn more about your customers’ needs. Create better channels of communication that humanize your brand. As a consumer, how do you prefer to be communicated with?

Software 159

Software Revenue Press Release Communications 159

Nonprofit Marketing Guide

SEPTEMBER 19, 2016

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . 10:30 AM: Make website content updates on two client sites.

Communications 73

Communications Press Release Social Media Library 73

Nonprofit Marketing Guide

JUNE 14, 2019

Find out what NOT to do as 38 Experts Share the Worst Content Marketing Advice. Registration is $129 or free with an All-Access Pass Learn More and Register June 27: Let’s Make Your Next Press Release Sizzle [Budget-Friendly Webinar] how to create a relevant press release that gets attention.

Press Release 53

Press Release Communications Social Media Tips 53

Nonprofit Marketing Guide

JANUARY 25, 2019

And finally, No, Content Marketing Is Not a ‘Soft Skill’. January 31: 2019 Nonprofit Communications Trends Learn what your nonprofit friends down the street and around the world say about nonprofit marketing in 2019. Hootsuite shares The 6 Key Ingredients of a Perfect Social Video. Nonprofit Training Opportunities for You FREE!

Communications 59

Communications Press Release Social Media Newsletter 59