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AI is reshaping the way associations approach communications, offering new opportunities to enhance efficiency and impact. In this new video , I explore how AI can support content creation, streamline analytics and improve audience engagement.
The 2024 A100 CommImpact Awards honor associations raising the bar in communications and engagement. This years winners achieved excellence across categories like Advocacy, Media Relations, ContentStrategy, Thought Leadership, Member Engagement, Event Promotion, Internal Communications and Public Awareness.
Online learning strategy. D2L explains what you need to know to build and implement an effective online learning strategy , including vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Content marketing strategy. Community building. 1 CAE credit.
Online learning strategy. D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Membership strategy. Chief Communications Officer/Owner at CQbd Tue 2/4 at 12 p.m.
Localizing your content will show your commitment to improving company culture, and how much you genuinely value your customers, employees, and their experiences. The strategies you can employ to launch a successful localization project. How to increase employee and customer satisfaction to drive impact and enhance your global reach.
Only a few have integrated AI into their operations, primarily in marketing and communications. Online community. GrowthZone explains how to drive members to your community platform. Per the report, most associations are in the discovery or planning phase of AI adoption. Trade show floor decisions. Fri 2/21 at 1 p.m. CAE credit.
Impexium dives deep into proven strategies for membership renewals. The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Content repurposing. Membership renewals.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. More info/register (ASAE members only). 1 CAE credit.
Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Let’s explore 10 of the newest industry statistics revealing various association communication challenges, and thus, opportunities for strategic improvement.
The weekly list of free educational events and resources for the association community New member onboarding. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. Let’s discuss special member-only perks and strategies that really boost engagement.
The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. More info/register. Host: re:Members Tue 3/4 at 12 p.m.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Content marketing. Content marketing. Content marketing. Coincidence? Committee management.
Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m. Spooky sponsorships. Small-staff membership marketing.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Staff committee liaison.
At.orgSource, we believe the key lies in mastering three essential building blocks: strategy, culture, and technology. Strategy: Charting the Course to Thrive A well-crafted strategy isnt just a planits the compass that guides your association toward sustainable success. Agility is the backbone of a future-ready strategy.
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. Content marketing. It covers strategy, tactics, technology, AI and more in a post, not a download.
In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.
There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Thanks to Karen Hill, you now have a few more unique strategies to help capture their attention. But what if you’re looking for something different?
Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber
This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Sales Ops: Table of Contents. Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. Content Sharing and Management.
After segmenting your audience, create tailored messages and content for each group. Consider when your audience is most receptive to communications. Explain the challenges faced, the strategies employed, and the dedication of your team or volunteers. Craft personalized messages.
They share ten strategies for motivating members to volunteer and mentally show up for meetings. Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Virtual volunteer fatigue. Sponsorships.
However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Optimize Your Content. The poorer your email content, the more difficult it will be to market effectively.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. James Young at Product Community shares ten revenue-generating product ideas. Learn to create targeted personas in ChatGPT for personalized content and interactions. Product ideas.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Event communications. Crisis Communications Expert Adele Cehrs.
In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Online Communities Series: How to Revive a Dying Online Community Don’t shut down an unengaged community.
TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Content marketing. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Association trends. Forget what you’ve learned about SEO.
MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Creating your Content Stream—from Marketing to Sales to Programs. Host: The Community Roundtable. Strategy First, Software Next. Volunteer fatigue. Supplier members. Presenter: Susan Borke.
Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. A webinar is a content stream, he says. Timely stuff.
By identifying and strengthening key areas like strategy, culture, technology, data, and member engagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Strategy: Is Your Association Future-Focused? Strategy: Is Your Association Future-Focused? Are we agile and adaptable?
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and member engagement. Regularly update your strategy to reflect new trends and maintain relevance.
. – All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Sue Hatch, Content Director, MeetingsNet. Backstage Pass: Producing Compelling Content that Drives Engagement. Hear thought-provoking strategies that will inspire and encourage you as we move out of the pandemic.
If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Association strategy. Elisa Pratt recaps a recent association community discussion about micro-volunteering.
The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment. Build Transparency : Reassure members by openly communicating the measures youre taking to protect their information, building trust and confidence.
A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Community manager survey. Association strategies. What deer hunting taught me about strategy. Quick hits.
In this video , I discuss the strategic benefits of incorporating local news outreach into your communications plan. Local news outlets connect directly with engaged community members, offering a platform to reach specific audiences effectively.
In the fast-paced world of content creation, it’s essential for small-staff associations (or, let’s be honest, any association with limited staff, time and resources) to find innovative ways to make the most of their resources.
Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. What are those effects? Staying relevant in a digital world.
They identify six common mobile engagement strategies and share tactics for implementing them. Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Membership app adoption.
Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Presenter: Randall Rollinson, President, LBL Strategies.
Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. How have event strategies changed in the last 45 days and what does the future hold? Joe Post, Vice President Strategy, Adage Technologies. Content Forum Weekly Community Chat. Host: Content Forum. Fri 5/22 at 1 p.m. 1 CMP credit.
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