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Association Brain Food: 10.11.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Association AI.

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Podcast: Email Marketing Strategy/Best Practices for Associations

Email Maven

Email is the heart of an associations communications hub. One hurdle we hear time and again with association email strategy is, "I just don't have time." " I had a wonderful time talking to Cecilia Sepp of Rogue Tulips Consulting on the Radio Free 501c podcast about strategies for association email marketing.

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Association Brain Food: 2.7.25

Reid All About it

Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. More info/register.

Chicago 275
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The Two Key Players in Any Good Email Marketing Program

Nonprofit Marketing Guide

According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. Welcome Email. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship.

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Association Brain Food: 2.21.25

Reid All About it

Only a few have integrated AI into their operations, primarily in marketing and communications. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Per the report, most associations are in the discovery or planning phase of AI adoption.

Arlington 258
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[Infographic] The Power of Audience Segmentation

Higher Logic

Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Research shows if you segment an email campaign by interest group, then you can see up to 10 percent higher open rates.

Texas 214
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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Integrating this tool with your AMS allows for easy recording of course completion in your most comprehensive database.