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AI tools course. During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. The course meets Thursdays, 1-2pm ET starting May 22. More info/register (ASAE members only).
Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. More info/register.
Only a few have integrated AI into their operations, primarily in marketing and communications. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Per the report, most associations are in the discovery or planning phase of AI adoption. CAE credit. 1 CAE credit.
The answer from Amanda Silberling at TechCrunch is not surprising: of course it is, if you outsource your critical reasoning skills to it. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication? Is AI making us dumb? Snacks This explains why many college graduates are so lost. 1 CAE credit.
Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Use Webinars to Communicate. Onboard New Members. We're doing weekly events, all about fostering deeper connections between you and your members.
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
Membership course. Association Brain Food readers can earn up to 10 CAE credits with Chris Gloede’s popular live 10-week Association Academy Member Growth Certificate Course for only $499 with Brain Food promo code ACADEMY (a $50 discount). See the full course syllabus for more details. Do You Trust Your Member Data?
Somebody at the TSA figured out how to transform a potentially terrifying experience for little kids into an adventure of intrigue and excitement. What bits of your memberexperience feel like drudgery for members? Perhaps we could find the little shifts that flip the experience into something great.
This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. If you’re asking members to fill out a survey, provide an incentive for them. And of course, make it easy! number of webinar registrants), the customer experience (ex.
Contact a selection of new, lapsed, and long-time members, and ask them about their experience with your association. Of course, don’t base changes to your membership solely on this feedback, as it might not be what everyone thinks or feels. With the right tweaks, you can give your members the value they want.
Creating a clear communication plan to detail the shift in offerings and address potential member concerns is a necessary strategy in navigating change. . Continue reading to learn how to develop a communication plan and effectively announce pricing changes at your association. . Add more value to the memberexperience.
The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized membercommunications to those members. Give members a place to learn and find the right content.
Lifelong learning is a major goal for many people, so provide flexible eLearning options to help your members master new skills. For example, you could create an eCourse that teaches your members new software for their jobs. You can set prices for courses individually, or base them on membership tier.
Strategy: Charting the Course to Thrive A well-crafted strategy isnt just a planits the compass that guides your association toward sustainable success. Leverage AI for Impact: From automating repetitive tasks to delivering personalized memberexperiences, AI can elevate how your association operates.
As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. How many members are actually opening your emails? Event attendance.
Create timely courses and keep members informed. Analyze trends surrounding your course offerings. Continue reading to learn more about incorporating an association learning management system (LMS) to increase the productivity of your members. Create timely courses and keep members informed.
Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences.
To be effective today, the association knew they needed a membercommunication strategy that delivered a personal and valuable experience to members. This targeted, personalized approach has been especially successful at engaging and recruiting more members under age 35. Campaign #2: Engaging Current Members.
Your members will love the option to easily update their profiles with information such as contact details, financial details, and dues payment status. This way, your team won’t send out communications with outdated information and have to deal with manually changing it themselves. Message board. Make sure your LMS is easily navigable.
Start by thanking new members for their membership. Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. If you need new members to do something, be sure to state clearly what you need them to do and why.
This delivery method eliminates the need for travel and the additional expense and time out of the office associated with it, while still providing a high quality, live, instructor-led interactive learning experience. Courses are offered after hours and in multiple time zones to best suit your learning needs. Take courses here.
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results.
AI and digital tools allow associations to personalize memberexperiences and engage them in more meaningful ways. Imagine your team being able to: Use AI tools to analyze member data and anticipate their needs. Leverage automation to streamline membercommunication.
To guarantee your association thrives, you need to invest in the right technology for your staff and members. But how can you ensure your organization chooses the right association management software (AMS) to enhance your staff and memberexperience? Partner with your vendor.
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.
Engage potential members through branded content and personalized communications. Automate member services with chatbots to guarantee help is always one click away. . Access your non-member records and use a prediction builder to assess which individuals might attend certain association events or networking opportunities.
Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. Register here. (1 1 CAE credit). Register here.
The experience of being a newbie may be tucked into the back of your mind and the details fuzzy or rewritten in an I remember when… context. Being part of a new group gives you perspective of a new memberexperience. Will I attend again?
Effective Practices in Communicating with Chapter Leaders. Or felt like your communication revolved around administrative asks instead of resources and advice? Some super communicator CRPs share advice and examples on creating effective chapter communication practices. Obtaining Your CAE (ASAE Member Learning Session).
CX is a relatively new field of business strategies that all types of organizations can use to ensure their customers, clients, or members have their voices heard and problems addressed. The customer experience can be actively studied and strategically improved through CX management to create a seamless experience.
The weekly list of free educational events and resources for the association community…. If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. Leverage Your Communication Style for Success in the Hybrid Work World.
MemberSuite recommends a member-first approach to your association’s email strategy. Should suppliers be members ? and bacon, of course. Learn about making the most out of your communications strategy, knowing the difference between strategy vs tactics, and framing an effective advocacy message. Absolutely not?
Personalized Member Engagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement.
Of course it’s personal – it always has been. They must create a memberexperience based on undeniable value. And yet with all of the advancements in technology we seem to have grown more impersonal in how we communicate with one another. Whenever I hear that phrase, I feel my blood pressure start to rise!
Reduce staff turnover by providing a more enjoyable, rewarding and humane work experience. GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Chief Communications Officer/Owner, CQbd Tue 4/4 at 12 p.m. Event scheduling. 1 CAE credit. More info/register. 1 CAE credit.
3 Rules to Building an Outstanding Digital MemberExperience Learn essential insights into how to optimize your organization’s digital memberexperience and bolster sustainable revenue growth. 1 CAE credit. More info/register. Host: UST Education Speaker: Mark Bullard, Founder, BrainSquall Wed 1/10 at 1 p.m.
Of course, first, you must get your organization to evolve and more uniformly embrace data and analytics, which we know can be quite challenging. Examples could include quality, cost, growth, and memberexperience. Clearly Communicate Results. Some people are resistant to change. Try to speak truthfully.”.
Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.
Facilitation course : I normally don’t feature paid programs here, but this 12-week course is designed by two guys I really respect: Lowell Aplebaum of Vista Cova and Aaron Wolowiec of Event Garde. The spring cohort for their Association Facilitator Certificate Course begins on March 11. More info/register. More info/register.
In just three weeks, NIGP converted more than 50 in-person canceled courses to online courses. Hint, it has a lot to do with their course design strategy. Presenters: Alexis Fermanis (moderator), Communications Director at the Society of Industrial and Office Realtors. Crisis Communications Expert Adele Cehrs.
Also: Print should still have a place in your communications plan. They take on important responsibilities and set the tone for a chapter’s culture, programs, and memberexperience. Here's why print communications are still important: [link]. What to do when you encounter a chapter in turmoil.
If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Gain a deeper understanding of lapsed members.
Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. Rome, Director of Communications, American Bus Association Fri 9/13 at 4 p.m. Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically.
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