Remove Communications Remove Definition Remove Member Insights
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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Improving member communications. To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? Two tools: One (automation rules) that helps you scale actions within your online community, and one (marketing automation) that helps you scale your member outreach.

Marketing 136
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How to Make Analytics a Priority – Finally!

Association Analytics

Communicate to leadership and staff in their language. When advocating for an investment in analytics, be sure to communicate in language that resonates with your audience. Ask, “Do you want better member insights to inform strategy?” Some tips to help you communicate: Be clear on assumptions.

How To 169
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Why your association needs to adopt a data governance policy

Nimble AMS

But according to the Community Brands 2022 Association Trends Study , only 39% of association professionals have one! While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak.

Committee 110
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Planning an Event: Questions for Your Members AND You

MemberClicks

This touch base with members can also help you set your own goals for your events. 6 questions to ask members before planning an event. Now that you know why you should involve your members in your event planning, here are the questions you definitely should be asking. What members to target for event insights.

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Association Brain Food Weekly: 4.16.21

Reid All About it

Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Daughtry, Chief Communications Officer/Owner, CQbd. Hear about the fundamentals of the association conversion funnel, the definition and usage of metrics such as SQLs and MQLs, and how to identify which smartech metrics are growth indicators.

Revenue 363
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Association Brain Food: 8.9.24

Reid All About it

Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. Lean into your human mind and heart when communicating with your audience. . Membership app.

Cleveland 270
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Association Brain Food: 8.16.24

Reid All About it

Renewals Reinvented: Leveraging Member Insights for Greater Retention Learn how to use member data to supercharge your renewal strategy. Discover the secrets behind top-performing advocacy campaigns and learn how to leverage this data to optimize your grassroots communication strategies. More info/register.

America 264