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Improving membercommunications. To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? Two tools: One (automation rules) that helps you scale actions within your online community, and one (marketing automation) that helps you scale your member outreach.
Communicate to leadership and staff in their language. When advocating for an investment in analytics, be sure to communicate in language that resonates with your audience. Ask, “Do you want better memberinsights to inform strategy?” Some tips to help you communicate: Be clear on assumptions.
But according to the Community Brands 2022 Association Trends Study , only 39% of association professionals have one! While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak.
This touch base with members can also help you set your own goals for your events. 6 questions to ask members before planning an event. Now that you know why you should involve your members in your event planning, here are the questions you definitely should be asking. What members to target for event insights.
Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Daughtry, Chief Communications Officer/Owner, CQbd. Hear about the fundamentals of the association conversion funnel, the definition and usage of metrics such as SQLs and MQLs, and how to identify which smartech metrics are growth indicators.
Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. Lean into your human mind and heart when communicating with your audience. . Membership app.
Renewals Reinvented: Leveraging MemberInsights for Greater Retention Learn how to use member data to supercharge your renewal strategy. Discover the secrets behind top-performing advocacy campaigns and learn how to leverage this data to optimize your grassroots communication strategies. More info/register.
It was my first time making this dish and I will definitely make it again. Gain insight into the most effective ways to raise awareness of the value of your certification, how to get a return on the investments and ways to provide incremental value to certificants. More info/register. Location: Washington DC. More info/register.
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