Communications and Email Marketing - Association Universe

Allow-Listing for Email Communications: Tips for Email Marketers

Higher Logic

AUGUST 17, 2021

The post Allow-Listing for Email Communications: Tips for Email Marketers appeared first on Higher Logic. Want to get your emails past spam filtering? Being on the allow-list can help you ensure your emails are delivered. Learn more!

Email Marketing

Email Marketing Tips Communications Marketing

Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

SEPTEMBER 10, 2021

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Target communications to segmented member groups.

Email Marketing

Email Marketing Marketing Software Content

Level Up Your Association’s Email Marketing with Marketing Automation

Higher Logic

JANUARY 28, 2022

The post Level Up Your Association’s Email Marketing with Marketing Automation appeared first on Higher Logic. Research affirms email marketing as one of the most effective channels for driving association business outcomes. Can you take it even further?

Email Marketing

Email Marketing Marketing Strategy Communications

Webinars

The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

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Email Marketing vs. Marketing Automation

Higher Logic

JANUARY 18, 2018

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. What good is an email campaign without the ability to send relevant and personalized content, segment your audience, and deliver the content individual subscribers want and need?

Email Marketing

Email Marketing Marketing Revenue Tools

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

Email Marketing

Email Marketing Marketing Social Media Video

11 Email Marketing Mistakes You Might Be Making

Higher Logic

APRIL 7, 2022

The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic. Are you making any of these email marketing mistakes? The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic. Check the list – and if you are, never fear, we provide solutions!

Email Marketing

Email Marketing Marketing Strategy Communications

Unlocking Email Marketing Success: Insider Tips for Association Executives

Association Adviser

AUGUST 16, 2023

The Naylor Client Marketing team had the privilege of attending this year’s esteemed ASAE Marketing, Membership & Communications Conference (MMCC), a prominent annual gathering held in the heart of Washington, DC.

Email Marketing

Email Marketing Tips Marketing DC

How Informz Has Changed (and Using It to Transform Your Email Marketing)

Higher Logic

SEPTEMBER 21, 2023

The post How Informz Has Changed (and Using It to Transform Your Email Marketing) appeared first on Higher Logic. Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years.

Email Marketing

Email Marketing Marketing Strategy Communications

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

Communications

Communications Tips Member Engagement Tools

Association Brain Food: 10.11.24

Reid All About it

OCTOBER 11, 2024

.* – MarketingMindshare: Measuring Marketing ROI Join a conversation on how your association is assessing the impact of your marketing efforts. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities.

North Carolina

North Carolina Revenue Email Marketing Newsletter

Email Marketing Do’s and Don’ts During COVID-19

Associations Now

MARCH 25, 2020

If your product or services are affected by COVID-19, then your customers would probably appreciate an email update, according to Campaign Monitor. Offer resources for your community, like free livestream yoga or meditation classes, or organize food dropoffs to the people who cannot leave their homes. Above all, be generous.

Email Marketing

Email Marketing Marketing Class Innovation

Nonprofit Email Marketing: Tips, Advice, and Resources

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Email Marketing

Email Marketing Resources Tips Marketing

Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now

Associations Now

APRIL 23, 2020

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. Enable two-way communication.

Email Marketing

Email Marketing Strategy Marketing Communications

Survey: Spike in Use of AI in Email Marketing

Associations Now

SEPTEMBER 26, 2023

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

Email Marketing

Email Marketing Survey Marketing Tools

The Two Key Players in Any Good Email Marketing Program

Nonprofit Marketing Guide

NOVEMBER 3, 2021

According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. Welcome Email. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship.

Email Marketing

Email Marketing Marketing Newsletter Course

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more.

Communications

Communications How To New York Guidelines

Association Brain Food: 2.21.25

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Hosts: crisis communications expert Adele Gambardella and Chip Massey Thu 2/27 at 1 p.m.

Arlington

Arlington Education DC Social Media

2021 Event Email Marketing: The 5-Email Roadmap to Success

Eplys

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

Email Marketing

Email Marketing Marketing Tips Strategy

Infographic: Transform Your Email Marketing

Association Adviser

NOVEMBER 8, 2023

Email marketing, however, remains a powerful tool for businesses to engage with their audience effectively. When executed strategically, email marketing goes beyond mere promotional content; it becomes a channel for building meaningful […]

Email Marketing

Email Marketing Marketing Tools Content

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

MARCH 12, 2019

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Use the same communication tools.

Communications

Communications eBook Tools Member Engagement

Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

NOVEMBER 18, 2019

That’s because email isn’t just about your message. Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency.

Email Marketing

Email Marketing Marketing Newsletter Review

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

Communications

Communications millennials Tips Software

Get All Kinds of Much-Needed Email Marketing Training This Month

Nonprofit Marketing Guide

FEBRUARY 1, 2021

February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. 2021 Nonprofit Communications Trends Survey. Learn More and Get Your All-Access Pass Now. Get a copy sent to you.

Email Marketing

Email Marketing Marketing Sample Newsletter

Nonprofit Email Marketing Trends for 2023: Another Peek at the Data

Nonprofit Marketing Guide

DECEMBER 8, 2022

We shared the first sneak peek at the data from the Nonprofit Communications Trends Report a few weeks ago. Here are a few more nuggets to consider, this time related specifically to email marketing trends for nonprofits. Here’s what the survey says about nonprofit email marketing trends so far.

Email Marketing

Email Marketing Marketing Survey Report

Mixed Links for Nonprofit Communicators

Nonprofit Marketing Guide

JULY 23, 2021

This week I found lots of email marketing tips (including more on the Apple update), logo ideas, how to add your podcast to Facebook and more. It’s time for Mixed Links… Here are 10 Tips To Avoid Email Spam Filters and Reach Your Subscribers’ Inbox. Not sure why that email marketing matters anyway?

Communications

Communications Email Marketing Class Tips

Engage Members with the Perfect Automated Drip Campaign

Higher Logic

FEBRUARY 16, 2022

Drip, drip, drip…this would be annoying if it was a faucet, but when it comes to email marketing, it’s a smart strategy. The post Engage Members with the Perfect Automated Drip Campaign appeared first on Higher Logic. The post Engage Members with the Perfect Automated Drip Campaign appeared first on Higher Logic.

Email Marketing

Email Marketing Strategy Marketing Communications

Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. What are those effects? Staying relevant in a digital world.

Tools

Tools Communications Email Marketing Recruitment

Podcast: How AI Can Revolutionize Your Email Marketing

Association Adviser

AUGUST 20, 2024

In the latest episode of the Association Adviser Podcast, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations. Erica, with a rich background in digital marketing and SEO, […]

Email Marketing

Email Marketing Marketing Newsletter Revenue

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Email marketing software. Communicate digitally to disseminate information. Make the most of integrations.

Organization

Organization LMS Software Social Media

[Infographic] The Power of Audience Segmentation

Higher Logic

MARCH 8, 2018

Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key. Now TMA has a new audience segment to address.

Texas

Texas Florida Email Marketing Newsletter

Association Brain Food: 2.7.25

Reid All About it

FEBRUARY 7, 2025

Snack pack How to ensure your association’s communications cut through the inbox clutter. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases. Associations, how can you help member employers? 1 CAE credit.

Chicago

Chicago Revenue Education Member Engagement

Association Brain Food Weekly: 1.4.19

Reid All About it

JANUARY 4, 2019

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. I’ll be happy to feature it as long as it’s not product-centric. CAE credit.

Washington

Washington Video Social Media DC

Week of Freebies, Day 1: The 2021 Nonprofit Communications Trends Report

Nonprofit Marketing Guide

DECEMBER 28, 2020

We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report. They answered these and other questions: How would you rate the overall effectiveness of your nonprofit’s communications in 2020?

Report

Report Communications Social Media Email Marketing

Mixed Links for Nonprofit Communicators – June 11, 2021

Nonprofit Marketing Guide

JUNE 11, 2021

Find out How to Supercharge Your Email Marketing with Video. Is This the End of Email Open Rate Tracking? Communications Director Mentoring Program. We just opened registration for the next session of our Mentoring Program for Nonprofit Communications Directors. FREE WEBINAR] How to Raise Awareness for Your Cause.

Communications

Communications Class Email Marketing Newsletter

Association Brain Food Weekly: 5.21.21

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Chris Detzel, Community Program Manager at Reltio. 1 CAE credit.

San Jose

San Jose Email Marketing millennials Strategy

No more masses for association marketers

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing

Marketing Email Marketing Newsletter Report

No more masses for association marketers

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing

Marketing Email Marketing Newsletter Report

What Should Your New Communications Hire Do?

Nonprofit Marketing Guide

AUGUST 20, 2024

We love to see nonprofit communications teams grow! I always do a little dance in my chair when someone in our community says they’ve been approved to hire a new comms team member. But then the question becomes, what should that new communications hire do? How should we write that job description?

Communications

Communications Team Project Email Marketing

Mixed Links for Nonprofit Communicators – August 27, 2021

Nonprofit Marketing Guide

AUGUST 27, 2021

14 Easy Tests to Run to Improve Your Nonprofit’s Email Marketing. September 9: Creating Your Donor Communications Plan Master Class with Kivi Leroux Miller. October 7: Measuring Your Communications Work: How to Get Started with Kivi Leroux Miller. And finally Hirshel Jaffe looks at Who Is Happy? Register Now.

Communications

Communications Class Email Marketing Content

Mixed Links for Nonprofit Communicators – January 29, 2021

Nonprofit Marketing Guide

JANUARY 29, 2021

We’re finishing it off strong with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media image sizes, email marketing campaigns, our communications trends report, and more. And finally, The Things We Think Can Heal or Hurt Us.

Communications

Communications Sample Email Marketing Social Media

Mixed Links for Nonprofit Communicators – January 8, 2021

Nonprofit Marketing Guide

JANUARY 8, 2021

I still have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though. This week I have some more trends and tips for 2021, email marketing ideas, free Google tools and more. Learn How to Start and Manage Your Nonprofit Email Marketing Calendar.

Communications

Communications Discount Class Email Marketing

Day in the Life of a Nonprofit Communicator – Libni Sanjurjo

Nonprofit Marketing Guide

MARCH 1, 2022

Libni Sanjurjo, Fundación Comunitaria de Puerto Rico (Puerto Rico Community Foundation). Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. For me, Communications are important for nonprofit organizations because help them to execute their mission. 8:00 am to 10:00 am: At 8:30 a.m.

Puerto Rico

Puerto Rico Communications Certificate Social Media

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips

Tips Email Marketing Newsletter Communications

We’re Hiring! Account Executive, Public Affairs Opening in Texas!

Arc 3 Communications

OCTOBER 30, 2024

Arc 3 Communications is looking for an Account Executive, Public Affairs to join our advocacy team. The Account Executive, Public Affairs reports directly to the President of Arc 3 Communications. Do you have the experience in state and local government necessary to help further advance the public policy agenda of Arc 3 clients?

Texas

Texas Austin Proposal Atlanta

Allow-Listing for Email Communications: Tips for Email Marketers

Event Email Marketing for Associations: 3 Essentials

Webinars

Trending Sources

Level Up Your Association’s Email Marketing with Marketing Automation

Webinars

Email Marketing vs. Marketing Automation

Email Marketing vs. Marketing Automation [Explained]

11 Email Marketing Mistakes You Might Be Making

Unlocking Email Marketing Success: Insider Tips for Association Executives

How Informz Has Changed (and Using It to Transform Your Email Marketing)

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Association Brain Food: 10.11.24

Email Marketing Do’s and Don’ts During COVID-19

Nonprofit Email Marketing: Tips, Advice, and Resources

Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now

Survey: Spike in Use of AI in Email Marketing

The Two Key Players in Any Good Email Marketing Program

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Association Brain Food: 2.21.25

2021 Event Email Marketing: The 5-Email Roadmap to Success

Infographic: Transform Your Email Marketing

Your 5-Step Guide to a Streamlined Member Communications Schedule

Four Ways Psychology and Email Marketing Tie Into Each Other

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Get All Kinds of Much-Needed Email Marketing Training This Month

Nonprofit Email Marketing Trends for 2023: Another Peek at the Data

Mixed Links for Nonprofit Communicators

Engage Members with the Perfect Automated Drip Campaign

Want to Maximize Association Membership Value? Create Indispensable Engagement

Podcast: How AI Can Revolutionize Your Email Marketing

Keep Your Association on Track: 4 Ways to Stay Organized

[Infographic] The Power of Audience Segmentation

Association Brain Food: 2.7.25

Association Brain Food Weekly: 1.4.19

Week of Freebies, Day 1: The 2021 Nonprofit Communications Trends Report

Mixed Links for Nonprofit Communicators – June 11, 2021

Association Brain Food Weekly: 5.21.21

No more masses for association marketers

No more masses for association marketers

What Should Your New Communications Hire Do?

Mixed Links for Nonprofit Communicators – August 27, 2021

Mixed Links for Nonprofit Communicators – January 29, 2021

Mixed Links for Nonprofit Communicators – January 8, 2021

Day in the Life of a Nonprofit Communicator – Libni Sanjurjo

8 Tips to Write Emails Your Association Members Will Open

We’re Hiring! Account Executive, Public Affairs Opening in Texas!

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