Nonprofit Marketing Guide

AUGUST 14, 2024

Policies, protocols, standard operating procedures (SOPs), guidelines, documentation, and workflows all give an initial feeling of boring rigidity. The Role of SOPs and Other Tools This is where the “boring rigidity” of documentation, standard operating procedures, and guidelines come in.

Products 98

Products Guidelines Handbook Process 98

A2Z Events

MARCH 26, 2025

As you start thinking about your next event, we will walk you through the steps to creating an effective event marketing strategy. What is an Event Marketing Strategy? An event marketing plan is critical to your preparations, regardless of whether you are planning a corporate event, trade show, webinar, or conference.

Strategy 84

Strategy Marketing Social Media Analysis 84

Nonprofit Marketing Guide

SEPTEMBER 20, 2019

If email marketing is more your thing, I also found The Ultimate Guide to Email Design. You might want to check out Google’s New Link Building Guidelines. Social Media Today has 6 Content Marketing Mistakes You’re Still Making (and How to Avoid Them). You will also learn how to coach others on their writing.

Communications 56

Communications Guidelines Tips Email Marketing 56

Delcor

APRIL 10, 2020

Staff store files and information according to consistent guidelines. Staff use consistent digital communication channels to collaborate across the office. This group’s charter will be to gather input from colleagues and draft the standards and guidelines for staff to follow when they communicate and collaborate.

How To 64

How To Guidelines Email Marketing Tools 64

Associations Now

MARCH 28, 2014

In her latest Nonprofit Marketing Guide post, Kivi Leroux Miller explains that board members can still make helpful communications decisions by working with front-line staff people to understand your nonprofit communications needs. — Joey Baird (@JoeyBaird) March 27, 2014.

Communications 40

Communications Guidelines Newsletter Tips 40

Fonteva

FEBRUARY 9, 2021

Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. Email marketing and communication. Communicate consistently and valuably.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Higher Logic

APRIL 9, 2019

If you plan to use your organization’s logo, make sure you space and size it correctly based on your brand guidelines. Email sizing probably depends on your platform or template, but if you’re posting a blog, size your photo so that it’s wide enough for mobile search (which is 1200 pixels wide, according to Google ).

Content 153

Content Marketing Social Media Tips 153

Delcor

OCTOBER 16, 2018

The organizational roles described below aren’t so unusual in for-profit organizations, but the organizational charts of many associations and nonprofits still follow a traditional departmental model: Marketing, Communications, Membership, Meetings, IT, Finance, HR, etc. Communication strategy. Content strategy. SEO strategy.

Social Media 65

Social Media Software Content Tools 65

MemberClicks

NOVEMBER 22, 2024

Heres why it matters: Attracts the Right Respondents : A clear and detailed CFP communicates exactly what youre looking for, helping you attract vendors, speakers, or partners with the right expertise and qualifications. Clear guidelines minimize the risk of misunderstanding. Cost-effectiveness and adherence to budget guidelines.

Proposal 52

Proposal How To Project Review 52

MemberClicks

MAY 17, 2022

For example, since your email marketing platform integrates with your membership database, you can automate email messages to the existing audiences in your database. By including this information in your email communications, you can make the messages much more relevant. Email Marketing.

System 52

System Association Management Directory Software 52

Achieve

MARCH 17, 2023

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels.

How To 52

How To Social Media Video Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Be consistent with your branding.

Newsletter 52

Newsletter Tips eBook Examples 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Be consistent with your branding.

Newsletter 52

Newsletter Tips eBook Examples 52

MemberClicks

DECEMBER 19, 2023

Follow accessibility guidelines. Marketing and Feedback : Features for advertising and conducting organizational elections. WildApricot WildApricot is a powerful membership management solution that features an intuitive website builder, making it easy for organizations to manage and communicate with members.

Directory 52

Directory Software Discount Tools 52

Disciple Media

FEBRUARY 6, 2024

Hybrid: Combines elements from different models to tailor to specific business needs and customer preferences, offering a balanced value proposition but with increased complexity in implementation and customer communication. Your chosen model should allow room for growth and adjustments based on feedback and changing market dynamics.

How To 36

How To Price Analysis Content 36

Achieve

JULY 23, 2020

Now, given social distancing guidelines, nonprofits have had to rethink their usual engagement strategies and transition them to the online sphere. This means that you should use the information in your CRM to plan and track every marketing message that your supporters see. Email marketing.

Tips 52

Tips Software Video Strategy 52

Disciple Media

OCTOBER 24, 2023

Use surveys, polls, and Q&A sessions to ensure your community adapts to evolving needs. Foster open communication: Maintain channels for members to share experiences, suggest content, and collaborate, enhancing organic growth and community diversity. At the end, give a brief introduction to your community and its benefits.

Strategy 36

Strategy Tips How To Price 36

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) The second phase included a complete overhaul of their website.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Beth Kanter

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” This, of course, requires having staffing guidelines for participation.

How To 28

How To Sample Social Media Case Study 28

Disciple Media

FEBRUARY 7, 2024

Efficient administrative tasks, like automated billing and responsive support, coupled with clear member guidelines, also smooth out the experience. Leveraging multi-channel marketing: Utilize a mix of digital marketing channels – social media, email marketing, content marketing, and SEO.

How To 36

How To Social Media Content Price 36

Disciple Media

AUGUST 23, 2023

It’s about defining who you are, what you stand for, and how you communicate. Maintaining consistency across all communication channels creates a cohesive experience and strengthens your brand identity. Building an online coaching business requires a mix of tools for content creation, communication, marketing, and administration.

Price 36

Price Social Media Revenue Tools 36

Beth Kanter

DECEMBER 23, 2013

It is important to have employees who embody your organization’s mission statement and know how to communicate it effectively––ideally, they’ll do so not only via the organization’s official channels but also through their personal channels. After all, the people on the charity: water team are masters at storytelling.

Marketing 28

Marketing Social Media millennials Video 28

Reid All About it

MARCH 31, 2017

Hear about insights and guidelines for success based on interviews with 300 leaders that will help you get out of your own way and accelerate your career and life. One Brand…Many Audiences: An Integrated Approach to Communications. All too often, nonprofit communications are planned and executed in a silo.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

APRIL 30, 2021

Learn about the transition from individual contributor to supervisor, essential communication skills, and leader behaviors that positively impact team performance. – How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Fri 4/23 at 2 p.m.

Revenue 370

Revenue Strategy Education Content 370

MemberClicks

OCTOBER 15, 2024

Encourage Collaboration and Communication Regular check-ins keep everyone aligned and allow for real-time adjustments. Weekly or biweekly meetings provide updates and problem-solving opportunities, while tools like Trello or Slack centralize tasks and communication. Promotion and Marketing Strategy Key Channels: (e.g.,

How To 52

How To Social Media Content Team 52

Reid All About it

FEBRUARY 14, 2025

Host: Association Women Technology Champions Speakers: Danielle Duran Baron, Vice President, Marketing, Communications & Industry Relations, School Nutrition Association Jen Lewi, Founder & CEO, Design Your Next Step *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register.

Chicago 252

Chicago Arlington Education Strategy 252

Achieve

APRIL 24, 2025

However, many organizations also experience challenges with remote work, such as a lack of clear communication, difficulties maintaining a strong internal culture, and issues with collaboration on big-picture projects and goals. Establish clear expectations and guidelines. Foster a culture of strong communication.

Guidelines 52

Guidelines New York City Tools Team 52