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Here’s a great example: A Groundhog Day campaign from House of Charity in Minneapolis. I’m always urging you to give something new a try, and to mix it up a bit. Melissa Musliner, House of Charity’s Marketing & Development Director, is a Nonprofit Marketing Guide All-Access Pass holder.
Instead, Ceci Dadisman of the Palm Beach Opera, for example, has a different set of expectations: “We knew we weren’t going to get direct ticket sales from it; it’s more of a mission to further our presence in the community and about opera in general.” The arts are perfect for this form of communication.”. West Palm Beach, FL.
But his examples, at least for me, fall flat. The Minneapolis merchant wants you to become someone who appreciates the value and appeal of great design at a great price; youre as much a connoisseur as a consumer. Whats our brand image and what does it communicate to people in our marketplace? Communication. Image source.
ISAOs have emerged in retail and finance , for example. Last week, AdvaMed , a trade group for medical device manufacturers, announced the launch of its own ISAO , to help manufacturers communicate on threats and collaborate on breach prevention in the highly regulated industry.
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