Nonprofit Marketing Guide

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Example: Last month, we wrote four original blog posts (two on Project A and two on Project B), seven original newsletter articles (two on Project A, and one each on Projects B, C, D, E, and F), and a press release (on Project D).

Press Release 98

Press Release Social Media Newsletter Project 98

Nonprofit Marketing Guide

FEBRUARY 18, 2016

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention. ” Is this part of a larger trend? ” Is it timely?

Press Release 42

Press Release Detroit Report Examples 42

Nonprofit Marketing Guide

AUGUST 12, 2015

This month we are hosting the Nonprofit Blog Carnival and want to know how nonprofits should share progress or communicate accomplishments. She recently sent me a great example for the Carnival to post here as they don’t have a blog of their own. That’s news. It all ended with this lovely column in the Dallas Morning News.

Dallas 80

Dallas Press Release Metro Social Media 80

Nonprofit Marketing Guide

JANUARY 4, 2019

See 8 of the Best Professional Bio Examples We’ve Ever Seen [+ Bio Templates]. Nonprofit Training Opportunities for You January 8 & 10: Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2019 Learn how to create an effective communications plan for 2019.

Communications 68

Communications Press Release Social Media Tips 68

Higher Logic

FEBRUARY 8, 2018

Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Inquire about goals, frustrations, processes, limitations; look for examples, and most importantly, always come back to “Why?” Or at least better understand their motivations?

Press Release 184

Press Release Case Study Social Media Content 184

Reid All About it

JUNE 7, 2024

Hosts: crisis communications expert Adele Gambardella and Chip Massey *All events are online at Eastern Daylight Time unless otherwise noted. Host: ASAE Speaker: Catherine Hackney with Confident Communities Consulting Tue 6/11 from 12 to 2 p.m. – More info/register – repeats Sat 5/8 through Wed 6/12 at 11 a.m. Fri 6/7 at 4 p.m.

Chicago 264

Chicago DC Washington Strategy 264

Nonprofit Marketing Guide

JUNE 7, 2019

Learn How to Write the Best YouTube Descriptions: Tips and Examples. Registration is $129 or free with an All-Access Pass Learn More and Register June 27: Let’s Make Your Next Press Release Sizzle [Budget-Friendly Webinar] how to create a relevant press release that gets attention. Struggle with focus?

Press Release 54

Press Release Communications Tips Social Media 54

Nonprofit Marketing Guide

OCTOBER 24, 2019

When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission. Mission-Focused Communications. So we take shortcuts.

Communications 63

Communications How To Press Release Detroit 63

Nonprofit Marketing Guide

NOVEMBER 5, 2020

That often includes website articles and blogs, newsletters, one-off emails, direct mail, press releases, big public reports, event invitations, and the like. Start with when these things will be published, on what day and in which communications channels. Work social media into your content repurposing workflow.

Social Media 102

Social Media Press Release FAQ Newsletter 102

Associations Now

FEBRUARY 7, 2019

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant. Where Associations Are Succeeding. What improvements are you making to your conference content strategy?

Content 92

Content Report Conference Press Release 92

Vanguard Tech

FEBRUARY 19, 2013

So we sat down with David Harrison from Harrison Communications to chat about using your association website to generate news coverage. For example, reporters need industry experts to interview for a story. Route the contact through your PR or communications teams so they can coordinate and follow-up. Publish newsworthy content.

Press Release 70

Press Release Social Media Report Content 70

Higher Logic

JUNE 30, 2016

Our communications people try to shorten it up, but they will be overridden by our ED who is also an advocacy expert. How would you adjust a traditional press release approach to be more effective and impactful? Here's an extreme example of how one large company did it badly. And here's one that did it very well.

Social Media 136

Social Media Press Release Communications Newsletter 136

Nonprofit Marketing Guide

OCTOBER 29, 2015

The consensus is helping communications directors deal with the hard and often very unpleasant situations that they find themselves in on a regular basis, as well as the people who fuel those situations. We are collecting examples submitted anonymously and hear about them almost daily via our various training and mentoring programs.

Marketing 87

Marketing Press Release Communications Leadership 87

Higher Logic

MARCH 16, 2016

Take these sentences from a press release by hybris, a division of the software giant SAP, about a new “billing solution.”. Smart communicators find a way to say what they mean in simple language, even if it’s technically sophisticated. The cost is that you’re leaving your readers behind. That’s why I call them “ weasel words.”.

Press Release 120

Press Release Video New York Examples 120

Nonprofit Marketing Guide

MAY 19, 2022

You are using an editorial calendar to manage your nonprofit’s communications. Here’s one way to do that: Embed the existing communications capacity of your team into the editorial calendar and work from that as your baseline. Think about how many emails, social media posts, flyers, press releases, etc.

Press Release 72

Press Release How To Social Media Content 72

A2Z Events

MARCH 26, 2025

For example, B2B audiences will often prioritize networking opportunities and professional growth. On Facebook, for example, you can create event pages. A subject line that communicates value and urgency will get people to open, while a CTA that encourages action will bring in registrations.

Strategy 84

Strategy Marketing Social Media Analysis 84

Nonprofit Marketing Guide

MARCH 17, 2015

Gone are the days when we could communicate at our potential audiences. We can no longer rely solely on news releases, stories about donations and annual galas, or announcements about our work. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007.

Strategy 90

Strategy Press Release Communications Report 90

Nonprofit Marketing Guide

DECEMBER 6, 2012

For example, what is “content marketing” and why should nonprofits shift toward it? Creating and sharing communications that are truly relevant and valuable to others outside your organization will require a major transformation within many nonprofits. No one communications channel is enough anymore.

Content 78

Content Marketing Press Release Communications 78

Candid

JULY 1, 2021

An example of an itemized pledge is from PayPal. Mastercard ) or issuing periodic press releases announcing aggregate funding to groups of nonprofits (e.g., Funders can address each of these challenges through transparency, increased communication, and accountability. . the NBA Foundation ).

Press Release 119

Press Release Report Case Study Analysis 119

Association Success

SEPTEMBER 16, 2020

Examples include: Productivity and workflow optimization. Communication. For example, rather than writing about marketing, consider developing articles around marketing events, products and fundraising campaigns. For example, a major fundraising drive could easily become a public-facing case study.

Content 78

Content Case Study Press Release Survey 78

Nonprofit Marketing Guide

JANUARY 6, 2011

I’ve been considering offering some monthly suggestions to get nonprofit communicators thinking more creatively and strategically about the content they create. Newsletter and Press Release Ideas for Summer. January is National Hot Tea Month and Oatmeal Month, for example. Or what to put on your Facebook page?

Press Release 69

Press Release Newsletter Communications Content 69

Vanguard Tech

FEBRUARY 5, 2013

It’s an excellent example of how associations can leverage their websites to tell the amazing stories of their members. To learn more, read this press release on the ESOP Association website. Both of these examples offer good lessons on how to tap into the power of your website to help generate news for your association.

Press Release 70

Press Release Case Study Report Examples 70

Associations Now

AUGUST 9, 2018

To educate parents about the speech and language options available, ASHA shared a press release with parenting media and bloggers and then pushed it out through various social media channels. It also supports ASHA’s vision, which is to making effective communication—a human right—accessible and achievable for all.”.

Press Release 71

Press Release Social Media Video Content 71

Associations Now

JUNE 21, 2016

Still, associations use them for all sorts of reasons, including to share articles and press releases. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page. — Ernie Smith (@ErnieSmithAN) June 14, 2016.

Press Release 75

Press Release Content Washington Strategy 75

Nonprofit Marketing Guide

JULY 5, 2023

Experts who invest time in marketing their expertise, for example, by writing thought leadership articles, see those results. Thought leadership writing is one of the seven writing styles that all nonprofit communicators should master. And you don’t have to work for a big national nonprofit.

How To 75

How To Press Release Leadership Resources 75

Associations Now

APRIL 25, 2017

The two groups are creating new standards that will transition all associated countries to a new setup, “Next Generation 9-1-1,” which will allow callers to provide more information to emergency call centers and will create more efficient communication between centers. Currently, two U.S.

System 71

System Vermont Press Release Video 71

Nonprofit Marketing Guide

MARCH 13, 2012

An example of this, that’s more of a suggestion, would be in the case of the American Cancer Society. Luckily, nonprofits are more likely to get links from these types of domains due to the nature of their work as compared to a for profit website.

Strategy 78

Strategy Press Release Social Media Content 78

Vanguard Tech

JULY 11, 2013

A great example of this thinking is the site we recently launched for AAIDD who proudly declared on their homepage “ Still under construction” (that’s their image you see below). Newsletters, press releases, announcements and more are churned out every day. And that’s ok. You simply move from one phase to the next. Any change.

Press Release 70

Press Release Newsletter Content Software 70

Associations Now

JANUARY 28, 2019

Inspired by an idea suggested by Roland’s Ikutaro Kakehashi, engineers Dave Smith and Chet Wood circulate a paper at the Audio Engineering Society’s annual meeting that details a concept called the Universal Synthesizer Interface, which allowed electronic musical instruments to communicate with one another through the use of traditional phone jacks.

Press Release 92

Press Release Technology Products Industry 92

Association Adviser

OCTOBER 20, 2017

Now that I’m on the outside [with AWWA], I understand what the regulatory interests and concerns are from utilities and how to best communicate those to the EPA insiders. AA: Can you give an example of such a partnership between farms and utilities, and its benefits? A lot of our advocacy-related communication is shoe leather.

United States 100

United States Committee Project Washington 100

Nonprofit Marketing Guide

JULY 2, 2019

An online press conference or media event allows the organizer to invite a group of attendees to watch a live online video presentation. I will be sharing more details about the Who, What, When, Where, & How of an online press conference during a budget-friendly webinar on Tuesday, July 9th. ET (10:00 a.m.

Conference 68

Conference Video Press Release Sample 68

Association Adviser

AUGUST 7, 2017

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. Each of these examples illustrates the power of an association’s voice – a far cry from “fake news.”. Personal contacts and establishing trust as a source (not just press releases and social media) are important.”.

America 78

America Social Media Education Press Release 78

Nonprofit Marketing Guide

FEBRUARY 27, 2019

Your organization has been suddenly thrown into the center of a controversy and you don’t have enough in-house support to develop a communications strategy for handling the crisis—and for handling the media inquiries that accompany it. If you’re looking for help with a national campaign, for example, a local firm might not be the best fit.

How To 74

How To Press Release Project Proposal 74

Socious

JANUARY 11, 2017

In this example, the first thing that most people see is a white vase. Way #7) Suggest people log in to manage their communication preferences. Way #8) Run a report on who has been absent from your community and events for the past few months. Have you ever looked at an optical illusion like the one above? (If

Member Engagement 100

Member Engagement Newsletter Press Release Recruiting 100

Associations Now

JULY 6, 2017

The intern will have the opportunity to work in five different departments at SHRM … Communications work will be involved in most assignments. The position requires a candidate with: • excellent verbal communications skills. There also will be assignments involving government affairs/lobbying, research, and office administration.

Rhode Island 60

Rhode Island Press Release Sample California 60

Nonprofit Marketing Guide

NOVEMBER 29, 2018

As a result, before you send an email to a journalist or draft a press release, take a little extra time beforehand to see if you can find a person beyond an executive or spokesperson who is willing to be interviewed for the story you’re trying to pitch.

Press Release 68

Press Release Report DC Newsletter 68

Nonprofit Marketing Guide

MARCH 17, 2016

But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md., Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success.

New York 56

New York Baltimore Press Release Washington 56