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Guest Post by Jessica Pullano of the SanFrancisco Education Fund. Like many communications people, my ongoing quest is to find simple, compelling and new ways to answer the question, “What does your organization do?” Jessica holds bachelor’s degrees in English and Communications from the University of California, Davis.
And if you are thinking that focusing on a city’s tech scene narrows your options to a few places—SanFrancisco, Seattle, New York, or Boston—think again. Cities that are home to a bevy of tech companies are generally keen to invest in their communications infrastructure.
An enormous part of customer success, no matter the industry, is about connecting with customers, understanding their needs and frustrations, and communicating effectively with them. In short, it’s about practicing empathy -- which your community can help cultivate. Being able to communicate that emotion. Which would you prefer?
When members gather at conferences, you have a big opportunity to collect their stories to showcase the people who make up your community. Face-to-face communication has grown scarcer in this digital age, when emails, texts, and social media posts often replace direct, two-way conversation. Post your examples in the comments below.
“My name is Matt Silva, and I work for a nonprofit based in SanFrancisco called EARN. I’m a member of EARN’s first-ever communications team, and we’re thinking strategically about what roles and functions we’ll need to fill for the coming year. Can you help me answer this question?
Next week should be officially be named “Nonprofit Techie Week” in SanFrancisco! Are you intrigued by infographics and how they could improve your communication strategy? Exciting examples: What are some great examples from nonprofits? Flickr Photo by Star Dust. The NTC Conference. Session Takeaways.
It requires a long-term strategy so that an ecosystem of organizations—with specialists in communications, legal support, and policy research—can work together to build a broad base of support. A number of funders, including The California Endowment, Evelyn and Walter Haas Jr.
Looking for some good examples of nonprofits on Instagram? SanFrancisco Museum of Modern Art https://instagram.com/sfmoma/. San Diego Zoo https://instagram.com/sandiegozoo/. Nonprofit Communications Photography Social Networking' Grab your phone and get inspired. ANIMAL RIGHTS. ASPCA https://instagram.com/aspca.
While technology certainly makes it easier to communicate, find information, and conduct business online, the tools we use are also creating detachment among people and the world around us. One example is Lyft, the SanFrancisco-based ride-sharing company, which encourages passengers to sit in the front seat and get to know their drivers.
For example, an animal shelter’s keywords might include words like Lost Pet, Find Pet, Dog Care, Cat Care , and Puppy Training. For example, add a geographic element, such as “Free Food in SanFrancisco” or a participant/supporter element, like “Puppy Training for Families with Children.”.
If you don’t already have our book , it is full of best practices and examples from nonprofit leaders around the world sharing their secrets on how to make self-care a habit and more importantly how to embed into their organization’s culture so there is sustainable energy to do good work. Tue Jan 31 – SANFRANCISCO 12:00pm-1:30pm.
During the webinar, I’ll walk you through the three plots described below and give you examples and tips for how to tell these stories and how to use them in your marketing and fundraising. This is also my most popular in-person workshop — I’ll be presenting it in Maryland next week , and in SanFrancisco on April 19.).
So they asked some of their local community partners to share stories they could use nationally. One Warm Coat is based in the SanFrancisco Bay Area, but Albert’s story takes place in Thoreau, New Mexico. Have some examples or other tips to share for telling the story when you are connected indirectly?
I think of GivingTuesday as a great example of a sharing economy fundraiser. Personalize all communications, even if it’s an informal email. All of us have access to our own communication channels (social media platforms, email, recommendation sites, etc.) Get to know your donor on a personal level. 3: Donors Hold Power.
Example: Nationwide bumped ad buy 35% to $200+ million in 2011. Here are some examples: · American Academy on Communications in Healthcare (AACH) wanted to reach chief medical officers at major medical centers. What association has enough money to effectively run ads that can "break through the clutter?".
The survey of IMA members found, for example, that 62 percent reported having a mentor in both their personal or professional lives, with almost 30 percent reporting mentors were most prominent in their professional lives. Feldman, a University of California, SanFrancisco professor of medicine, said in a release.
The Federal Communications Commission is considering whether to override Tennessee and North Carolina law and allow two cities to expand their super-fast internet service. Seattle, for example, had to squash a contract with Gigabit Squared after the provider failed to hold up its end of the deal. ” A mixed record.
I was delighted to discover Leah Neaderthal, Co-Founder, Lean Impact who has done amazing work applying lean start up principles to all aspects of nonprofits. Her organization is hosting two Lean Impact, one in December in NYC and one in January in SanFrancisco (I’m a judge for the SanFrancisco event). No worries!
For example, are you targeting donors, grantmakers, or volunteers? Consider the success of your past marketing or communications efforts. Additionally, identify any communication preferences the audience has, including preferred communication channels, formats, and frequencies. Let’s get started! Understand your audience.
Google Glass has been put to good use by associations in the past, with the Washington Restaurant Association providing a good example of how the technology can be employed during a conference. The Hearing and Speech Agency : This Baltimore organization will explore the possibilities of Glass in helping people with communication difficulties.
Lyft Line , unveiled Wednesday, makes it possible for riders going to the same place to share the same vehicle—something that might come in handy if, for example, you’re at a conference and headed to the same hotel. Lyft, meanwhile, actually had a working service ready to go in SanFrancisco on Wednesday.
I’m here at the 2012 Nonprofit Technology Conference in SanFrancisco this week. Are you intrigued by infographics and how they could improve your communication strategy? Exciting examples: What are some great examples from nonprofits? Examples of nonprofit infographics. What are the go-to tools?
The workshop was part of the three-day program where participants were learning both strategy and how to use tools from women who work in the tech industry here in SanFrancisco. These amazing activists work every day on the front lines of communities across the U.S., Then it was time for a simple exercise.
I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. The principles were useful but I found it difficult to translate the case examples into concepts for the social sector.
My government and communications experience has been especially helpful in my current role. Having leadership experience in any capacity is going to help you run an association — as is the ability to communicate effectively. They are really the modern day example of the American dream. The new overtime rule is a perfect example.
I’m facilitating and presenting on a panel session at the Opera America National Conference taking place in SanFrancisco this week with Guillaume DeCugis, CEO of Scoop.It and Sean Waugh, SanFrancisco Opera.
Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in SanFrancisco. GameStop launched PowerUp in 2010. Before that, its predecessor loyalty program, even with 1.9
In the example above, you would test posting the same link with the embedded link tool and without it. It offers specific examples of what to test and mini-case studies. Being sensitive to your stakeholder’s mindset is crucial for successful communication, as is being clear about what you convey. Cultural nuances abound.
As our annual Association Communication Benchmarking report typically shows, members are not spending as much time with association magazines as they used to. For example, Cal CPA’s Angelo cited the tremendous adoption of webcasts over live classroom sessions for continued professional education.
James Nickerson , Social Media Strategist, SanFrancisco Gay Men’s Chorus. Trenton DuVal , Development & Communications Manager, International Development Exchange (IDEX). fitz350 #SMoP14 — Cynthia Shaw (@cynshaw) May 22, 2014. I asked what comes between failing and learning.
Transparency – that buzzword we have all come to know so well – is as important in the nonprofit world as it is in the corporate world, and it means as much today as financial accountability and maintaining open lines of communication with constituents. Taryn Degnan is the Manager of Social Media and Online Community at Common Sense Media.
I have been a singer with the SanFrancisco Gay Men’s Chorus for 10 years, and its social media manager for the last three. Doing so ensures the integration of the function into strategic planning and communications; neglecting to do so will position social media as a one-off, “band-aid” function buried in the organization.
This is a great example of meeting people where they are, and providing value to your audience at a time when it makes sense for them. Taryn Degnan is the Manager of Social Media and Online Community at Common Sense Media. She lives in SanFrancisco with her husband who spends way less time with social media than she does.
Grantees will engage in peer discussions about integrating social media effectively into their communications strategies and will learn from each other – from challenges and missteps as much as from accomplishments and wins – so success means organizations sharing both. Grantees Implement A Modest and Realistic Action Learning Pilot.
Nope, this all began (on a much smaller scale) back in 1986 when friends Larry Harvey and Jerry James built an 8-foot tall human effigy and burned it on Baker Beach in SanFrancisco (population: 35). Read: Building Inclusive Online Communities. #2: 6: Communal Effort. A new trend? 2: Gifting.
There arealso two Lean Impact Summits taking place, one in December in NYC and one in January in SanFrancisco (I’m a judge for the SanFrancisco event). If you’re looking for examples of lean startups , there are hundreds. 10 Changemakers Using Lean Startup Methods For Greater Social Impact by Meg Rulli.
The trustee not only knows about the Burton affair with Taylor, but also, in an only-in-Hollywood twist, once kept her as his own mistress in SanFrancisco, although she dumped him after he put her through art school. No, this little game of ethics-in-fundraising one-upmanship is really a squabble over a woman.
The Radio Television Digital News Association (RTDNA), which represents journalists working in electronic media, had already raised alarms about safety after TV news crews in SanFrancisco were robbed at gunpoint in July while reporting on a murder.
I''ll give you a personal example of how you show you care as an association/employer. It makes me think how proud pro-football coach Bill Walsh, from the SanFrancisco 49ers must feel, looking around at the last 15 years, and seeing how many of his key assistant coaches are now head coaches.
For example, you can hear the story about how the above Tunisian NGO went from “crawling” to “running” over the course of the program. For example, I had an opportunity to co-present a session and exercise with Widad El Hanafi , Country Director for Morocco. 1. Workshop Handouts work in Arabic and French.
Great example of a community working together to provide a great resource! Risk communication: how do we present information so there’s faith that it’s accurate? (15:24). It tracks what the event was, where it was, when it was, and their event decision (canceled, postponed, relocated, etc.).
Great example of a community working together to provide a great resource! Risk communication: how do we present information so there’s faith that it’s accurate? (15:24). It tracks what the event was, where it was, when it was, and their event decision (canceled, postponed, relocated, etc.).
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