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Apricot Chat: Spotlight on a 501(c) Organization -- Professional Insurance Agents of Florida, Inc.

Wild Apricot

We had a chat with John Herd, the Director of Communications at the PIA of Florida, a 501(c)6 organization that has been with Wild Apricot since November 2009. John left us a great review about our product on LinkedIn, so we decided to see what other insights he had to share.

Florida 150
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Association Brain Food: 2.28.25

Reid All About it

Rowing in the Same Direction: Using Communications to Drive Team Alignment Consider the challenges when communications is done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?

DC 258
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[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? The Florida Association of Insurance Agents (FAIA) built out an automated membership marketing strategy that included four different campaigns covering everything from new members to renewals.

Texas 214
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Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. My association, however, didn't do any of these things.

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Day in the Life of a Nonprofit Communicator – Rebecca Barrack

Nonprofit Marketing Guide

Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. Rebecca’s Bio: Rebecca is a wife and working mama of two beautiful girls, living on the Space Coast of Florida. How are you communicating with your co-workers? This series lets you describe your workday in your own words.

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Association Brain Food: 10.11.24

Reid All About it

Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. .* – MarketingMindshare: Measuring Marketing ROI Join a conversation on how your association is assessing the impact of your marketing efforts. More info/register.

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Association Brain Food Weekly: 2.5.21

Reid All About it

Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.

San Diego 370