Communications Florida Strategy 
Reid All About it
FEBRUARY 28, 2025
.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.
Reid All About it
OCTOBER 11, 2024
Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. – Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership.
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Higher Logic
MARCH 8, 2018
Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? The Florida Association of Insurance Agents (FAIA) built out an automated membership marketing strategy that included four different campaigns covering everything from new members to renewals.
Reid All About it
FEBRUARY 5, 2021
Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. Hear about several strategies for gauging a customer’s (i.e., Quick hits. Fri 2/5 at 12 p.m. –
Eric Lanke
SEPTEMBER 18, 2017
My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. My association, however, didn't do any of these things.
Reid All About it
APRIL 10, 2020
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.
Ungated
APRIL 13, 2022
Creating systems that foster strong participation and effectively communicating opportunities can maximize volunteer engagement. The seasonal nature of communities in warm weather states like Florida narrows the window to recruit volunteers, but robust volunteer programs are still possible. Communicate the opportunities.
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