Higher Logic

JUNE 27, 2017

Email communication suffers when we’re busy or our inboxes are clogged with to-dos. That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention. Here are three top findings to help your organization improve email communication today. Open Rates. Open Rates.

Marketing 159

Marketing Communications Guidelines Member Engagement 159

Nonprofit Marketing Guide

MAY 21, 2021

I am starting my vacation today, but wouldn’t leave you without the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about branding vs marketing, email design, employee engagement, lunch breaks, and more. Communications Director Mentoring Program.

Communications 116

Communications Guidelines Class Library 116

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149

Marketing Software Guidelines Email Marketing 149

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

Michigan 190

Michigan Certificate Handbook Directory 190

NXUnite

JANUARY 8, 2025

Train Staff and Volunteers Every day, your staff and volunteers work hard to keep your organizations doors openwhether theyre crafting marketing materials, planning events, or compiling financial reports. Provide courses with relevant guidelines and real case studies for learners to reference anytime.

Learning Management System 130

Learning Management System System LMS Course 130

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

Marketing Social Media United States Content 130

Nonprofit Marketing Guide

OCTOBER 19, 2021

As I’ve shared, we are leaving Facebook Groups in favor of a private-label community integrated into our website and running on Circle. As we envisioned this new place, we also needed to think about the community guidelines. Here is the process I went through to develop the guidelines, which you will find below.

Guidelines 88

Guidelines How To Content Marketing 88

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. But, fear not, Event Farm crunched the numbers and came up with guidelines on how much your 2021 event budget might increase for each line item. Chapter benchmarking.

Certificate 322

Certificate Revenue Technology Communications 322

Nonprofit Marketing Guide

SEPTEMBER 22, 2020

A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros. Here are some of the core elements you might include in yours: Brand Guidelines (colors, fonts, logo use, etc.) Marketing Bank (graphics, logos, photos, templates, good/bad examples, etc.).

Video 114

Video Idaho Guidelines Social Media 114

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. The adjustment can be awkward , and some are struggling with it. Sending fewer, but more impactful, messages.

Marketing 113

Marketing Email Marketing Guidelines Examples 113

Reid All About it

SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Learn about the increasing use and success of marketing webinars. More info/register.

North Carolina 223

North Carolina DC Arlington Washington 223

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. to 6:15 p.m.

Utah 370

Utah LMS Conference Tips 370

Reid All About it

SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Technology Strategy Education 270

Nonprofit Marketing Guide

APRIL 10, 2012

Tomorrow, Betsy Baker of Your Grant Authority will present a webinar for our All-Access Pass Holders on how to find grant money specifically for your nonprofit’s marketing and communications programs. Often, funders aren’t aware exactly of the role that marketing and communications play in that success.

Communications 67

Communications Marketing Proposal Guidelines 67

Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). 10 Online Communication & Fundraising Best Practices for Small NGOs. Presenters: Ed Barks, president of Barks Communications. Presenter: Brooke Gracey, Marketing Manager, Campaigns and Podcast Host, Cvent. Digital Marketing to Exceed Your Marketing Goals. .

DC 50

DC Washington Education Content 50

Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

Email Marketing 196

Email Marketing Guidelines Resources Process 196

Optimist Consulting

FEBRUARY 24, 2016

It has made me think about the role of colour in communications, so I wanted to share a guest blog from Steven Randall of Ocean Design. In my experience, most membership organisations use colour as a key ingredient within their brand identity and have a selection of approved colours in their guidelines that can be used in all communications.

Communications 100

Communications Tips How To Guidelines 100

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. For example, if you were marketing a hair salon for zoo animals…Sadly, most of us will never have the chance to write content where this type of humor/photo would be relevant. Looking for more marketing tips? See the photo we chose for this blog header?

Content 153

Content Marketing Social Media Tips 153

Nonprofit Marketing Guide

NOVEMBER 7, 2019

She wants you to create all the communications for it, including flyers, invitations, posts on social media, etc. These are called “third-party fundraisers” and putting together some guidelines for them is a great idea. Third-party fundraising guidelines often cover. UMM, NOT GREAT. OH HELL NO.

Guidelines 51

Guidelines Nebraska Virginia Florida 51

Reid All About it

OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Delicata squash are at the farmers market now, along with other winter squash. Host: rasa.io.

Revenue 300

Revenue Review Strategy Content 300

Reid All About it

APRIL 3, 2020

Chapter leader communication. This week, Billhighway writes about communicating with chapter leaders —the most amazing volunteers of all. They share guidelines on the best communication style, options for different types of virtual meetings with chapter leaders, and ways to provide chapter leaders with news, resources and advice.

North Carolina 44

North Carolina Committee Montana Guidelines 44

Nonprofit Marketing Guide

OCTOBER 22, 2021

But this week I am back with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Get Response put together a report on Email Marketing Benchmarks. And these 26 Predictions for Social Media Marketing in 2022. How to Write Community Guidelines — And What We Ended Up With.

Communications 85

Communications Social Media Guidelines Email Marketing 85

Sequence Consulting

FEBRUARY 3, 2025

After all, members join your association for benefits, and if youre experiencing slowed growth, chances are that either your offerings arent up to par or youre not communicating them well. When marketing your association, you need a rock-solid membership value proposition , which essentially explains why someone should join your association.

Discount 72

Discount Handbook Price Cost 72

Nonprofit Marketing Guide

AUGUST 1, 2014

Let’s cap it off with some Mixed Links… First off, take a few minutes to fill out the Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015 survey from Blackbaud. Frogloop has 5 guidelines for improving your digital and multi-channel marketing. Mixed Links Nonprofit Communications'

Communications 74

Communications Guidelines Newsletter Tips 74

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Certificate 275

Certificate Case Study Denver Newsletter 275

Reid All About it

MAY 13, 2016

What are some guidelines for navigating affinity programs and partnerships? Speaker: Amanda Myers, Director of Product Marketing, Abila. Hear about strategies you can incorporate into your marketing immediately to increase revenue, boost membership, and get record attendance at your events. Host: ASAE Marketing Council Section.

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

NXUnite

MARCH 12, 2024

For example, an individual working at a marketing agency might donate their services to design marketing materials for your upcoming fundraising event. Establish clear guidelines for in-kind donations. To ensure that donors go through with their in-kind gifts, establish clear guidelines. Excluded in-kind gifts.

Strategy 130

Strategy Guidelines Process Examples 130

Blue Sky eLearn

MARCH 31, 2020

Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. Guidelines and requirements for those who are thinking of joining. Don’t forget about keeping up your communication! A FAQ page for those who want quick answers.

Directory 239

Directory Association Management FAQ Committee 239

Nonprofit Marketing Guide

SEPTEMBER 14, 2012

Crisis Management and Communications. I also recently did a presentation on nonprofit social media crisis communications for the Virginia Association of Fundraising Executives. Internet Marketing. If you have a blog post with some great website tips, then see these submission guidelines. Have a good weekend!

Communications 66

Communications Virginia Social Media Case Study 66

Associations Now

OCTOBER 29, 2018

Link building is often a bad tactic to fall into Google’s good graces, but content marketers could learn from its faults to boost their own strategies. It’s a subtle, but important, difference: If you don’t want your search engine marketing efforts to go straight in the spam folder, do the work of building relationships.

Content 95

Content Marketing Social Media Resources 95

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. Please take three to five minutes of your time to help with this research. Membership trends.

millennials 370

millennials Education Survey Certificate 370

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Social Media Team Strategy 88

Nonprofit Marketing Guide

JULY 28, 2023

Let’s cool off with the most helpful articles, posts, and tips for nonprofit marketers. Nonprofit Professionals of the Year Nomination Period for 2023 Is Now Open Learn How to Create Community Guidelines (+ Free Template) Meera Kothand says Stop Wasting Time on Newsletters. It’s the last Friday in August!

Tips 81

Tips Marketing Newsletter Guidelines 81

Nonprofit Marketing Guide

SEPTEMBER 18, 2020

Let’s get right into the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Here are 9 Guidelines for Exceptional Web Design, Usability, and User Experience. Orange Beach, AL. Happy Friday, everyone! Find out How to Keep Your Nonprofit Team From Quitting.

Communications 85

Communications Class Guidelines Video 85

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Strategy 88

Reid All About it

SEPTEMBER 25, 2020

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Marketing Manager, Aptify.

Case Study 285

Case Study Conference Price Content 285