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Those days are long gone, but the pressrelease has replaced these announcements. A well-crafted pressrelease proclaims the value of your upcoming event, helping you promote the occasion and even attract attendees and media attention. What is an Event PressRelease? Headline Start with your headline.
During a crisis situation, timely communication and reacting in the present are essential for associations. Determining the how or why of an occurrence typically isn’t the top priority. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. How to Keep Members Engaged Amid COVID-19. >>
Find out How Boys And Girls Clubs Of Whatcom County Raised $308,000 With A Virtual Fundraising Gala And Virtual Auction. Here are 21 Mistakes Bloggers Make (and How to Avoid Making Them Yourself). Let’s talk about Social media silence: How to know when your brand should stay quiet. To post or not to post?
60-Minute Webinar] Learn how to plan seven great campaigns to raise awareness, build engagement, retain donors, and more! May 19: Relevant PressReleases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Free Webinar] Learn how to take control of your work life no matter what’s happening around you.
The intent of crisis communications is to strategically restore and preserve an organization’s reputation. To begin your communication planning, start here: Build the team. Appoint the crisis communications lead person who is responsible for ensuring all tasks are completed. Create a plan of action for communications.
Here’s what’s happening in June at Nonprofit Marketing Guide: Online Training: June 4 & 6: The 7 Styles of Writing Every Nonprofit Communicator Should Master [Two-Part Webinar Series] Learn how to master the seven styles of copywriting for more successful communications. Learn more about our All-Access Pass.
It’s time for Mixed Links… Update your online communications strategy with recent data and insights from this April version of Hootsuite’s Digital 2020 report. Find out How to Craft Powerful, High-Converting Email Copy [Updated for 2020]. Here are 21 Actionable SEO Tips for Explosive Growth [Infographic].
James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. People seek places to belong where they can make a difference—a community. Product ideas. Professional development.
In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. Mobile apps. What else belongs on this list?
When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission. Mission-Focused Communications. So we take shortcuts.
If you aren’t doing a lot of your communicating online already, then you need to know Digital transformation is no longer a buzzword. Learn How to Empower Your Supporters to Market On Your Behalf. 60-Minute Webinar] Learn how to plan seven great campaigns to raise awareness, build engagement, retain donors, and more!
This week we have some good news, problems with leadership, how to use video to market your org, some social media scheduling tips, and more. Find out how one organization used email with a direct mail appeal letter in #StayHomeShredLater – Combining online & offline messaging during a crisis. 6 Steps Inside!).
Chamber Pros Community describes how to use data to assess whether an event is still serving your chamber, chapter, or association. Josh Bernoff says generative AI platforms write with an “accent ,” that’s how you spot suspect content. Seems like a good place to start. Event sunsetting. AI detection. Fri 6/7 at 4 p.m.
You are using an editorial calendar to manage your nonprofit’s communications. Here’s one way to do that: Embed the existing communications capacity of your team into the editorial calendar and work from that as your baseline. Think about how many emails, social media posts, flyers, pressreleases, etc.
The more general recommendations include, for example, establishing contact with local and national public health authorities and providing attendees with information on proper hand hygiene and coughing etiquette and how to access local healthcare if they need it. Please share in the comments.
We know from our Trends Report research and experience that measuring marketing and communications work is hard. Let’s look at each of these a bit more, so you can see how to customize them for your work. How Much New Content Did You Produce? How Often Did You Share Content?
Also from Ragan’s PR Daily, Michael Sebastian reports on a recent study on pressreleases. According to the post, “ 79 percent of journalists were either ‘much more likely’ or ‘likely’ to cover a story if it included high-res images.&# Great photos matter! See you next week. Love the daily blogging?
I came across an old group photo the other day when I was cleaning out some of my files — a picture of me with about 20 other reporters and editors who had gathered at the University of Maryland for a 4-day training session on how to cover nonprofits. What does this mean for nonprofit communicators? Quite a bit.
Thought leadership writing is one of the seven writing styles that all nonprofit communicators should master. Getting Started with Your Nonprofit Thought Leaders Before writing pressreleases or blogs for thought leadership, consider what kind of thought leader your organization will be. Lean into those strengths!
Your nonprofit faces long odds whenever it sends a pressrelease to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention.
Check out our official announcement in this pressrelease. Our new platform integrations are well underway, our business results are hitting and exceeding their mark, and we’ve redefined how we do customer success. The time is right to focus on how to manage and scale our growth.
Sometimes that’s how the day (week, month) goes, but thankfully that’s not the norm! Sometimes that’s how the day (week, month) goes, but thankfully that’s not the norm! Many journalism, marketing, and communications programs encourage their students to do multiple internships. gettin’ the picture?
Nonprofit Training Opportunities for You January 8 & 10: Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2019 Learn how to create an effective communications plan for 2019. And finally, Which Social Media Cliche Are You?
Nonprofit Training Opportunities for You June 4 & 6: The 7 Styles of Writing Every Nonprofit Communicator Should Master [Two-Part Webinar Series] Learn how to master the seven styles of copywriting for more successful communications.
By Heather Hughes, Marketing Communications Specialist. B ut b efore we dig into the technology, staff preparation and other elements of our conference , we wanted to cover one of the first steps in transitioning to a virtual event: communication. . What Should be Included in Your Communications Plan? . Sponsors .
Learn How to Write the Best YouTube Descriptions: Tips and Examples. And Bloomerang shows you How to Understand Your Donors. Registration is $20 or free with an All-Access Pass Learn More and Register The post Mixed Links for Nonprofit Communicators – June 7, 2019 appeared first on Kivi's Nonprofit Communications Blog.
Nonprofit Training Opportunities for You June 27: Let’s Make Your Next PressRelease Sizzle [Budget-Friendly Webinar] Learn how to create a relevant pressrelease that gets noticed by journalists. But we’ll show you how. And finally, learn The Stress Equation: Only Two Ways to Manage Stress.
This week we have communications trends, conversion copywriting tips, and when to post on Instagram. It’s time for Mixed Links… We just released the 2019 Nonprofit Communications Trends Report. Find out How to make your content more accessible to the visually impaired. Trouble getting people to act?
It’s time for Mixed Links… Jeff Bullas shares The 7 Most Common Agile Marketing Mistakes (And How to Avoid Them). Nonprofit Training Opportunities for You June 18: Donor-Focused Digital: A “How to Write like Tom Ahern” Webinar [90-Minute Webinar] Learn how to make your emails, social media, website, and giving pages donor-focused.
From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Start by searching their site for testimonials, case studies, pressreleases, or newsletter signups. What content and search terms do they search for on your site?
We know from our Trends Report research and experience that measuring marketing and communications work is hard. Let’s look at each of these a bit more, so you can see how to customize them for your work. How Much New Content Did You Produce? How Often Did You Share Content?
We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR. Now you’re probably wondering how to get started! Messaging: What message do you want to continuously communicate to the press about your organization?
Just because you manage your social media accounts doesn’t mean you need to be online 24/7 according to the advice in Social Media Management and Personal Balance: How to Step AFK. Vanessa Chase Lockshin is having a free webinar February 5th called How to Tell Non-Profit Stories that Pull the Right Heart Strings.
Your organization has been suddenly thrown into the center of a controversy and you don’t have enough in-house support to develop a communications strategy for handling the crisis—and for handling the media inquiries that accompany it. And some firms specialize in working with nonprofits and foundations. But there are often drawbacks.
PR Newswire is offering subscribers of this blog a very affordable rate of $69 for a web release. Get your pressreleases posted to PR Newswire’s high-traffic news site, which is also a source for news engines like Yahoo! John Haydon explains how you can use Facebook Places and lists the most useful Facebook apps.
Beyond the direct ROI , an online community will help your software company improve the way it does business with customers online. Online communities enable you to: Learn more about your customers’ needs. Create better channels of communication that humanize your brand. How does each one of these drive more revenue?
They start next Tuesday, May 19th with: Relevant PressReleases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Learn how to create a relevant pressrelease that gets attention from the media no matter what is happening in the world. Learn More and Register. Learn More and Register.
John Haydon shows you How to Choose Shareworthy Images for Social Media. Seth Godin tells you what to do in Good intentions (how to be on time). “It’s time to rethink creativity” says Matt Beveridge in The Biggest Misconception About Being Creative (And How To Find Your Personal Inspiration).
How to create a memorable recognition and awards program for your association. An association will want to keep top of mind how to publicize the program in order for the association and the award recipients to gain the most benefit. Battle for Relevance: How Twitter, HBR and the Army Impact Associations (Part 1 of 2).
Today we look forward to 2019, learn how to deal with online bullies and how to be more like Bill Belichick. While I hope you don’t ever need this, you should train your staff how to manage and respond to online harassment with A Nonprofit’s Quick Guide For Managing Online Harassment. Need some help with Google grants?
This week we have email marketing tips, how to newsjack the game this weekend and year-end fundraising results. Nonprofit Training Opportunities for You February 7: What’s Missing from Your Online Newsroom (Hint, It’s Not a PressRelease) Find out what goes into making a great online newsroom and become a media darling.
Now it’s time for Mixed Links… We’re closing our 2019 Nonprofit Communications Trends Survey TODAY. Please take the survey so we can get the best data for our Trends Report which will be released in January. Get Your All-Access Pass Now. Sale ends January 4, 2019.
DelCor describes how to develop a technology project portfolio to guide you through these difficult decisions. and how to get the right statistics to prevent national and chapter level members from leaving. Content as Engagement: How to Make Your Website Insanely Relatable. Blog or pressrelease? Lunch provided.
And 2019: Communications Trends You Need to Know. Find out How to Dominate Google in 2019. January – June 2019: The Communications Director Mentoring Program Six-month mentorship with Kivi Leroux Miller. We can also check out Social Media Marketing Trends for 2019.
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