Nonprofit Marketing Guide

NOVEMBER 2, 2021

It was a way to share a common item (whether a magazine, a new handbook or a draft of something) and to make sure everyone saw it. But that function — ensuring everyone has seen something and often in a particular order — is still extremely relevant to nonprofit communications work. I’d love to hear about it!

Communications 109

Communications Handbook Software Review 109

Aaron Wolowiec

JANUARY 7, 2014

This year I’m recommending in your communications with members that you simply emphasize brevity and clarity. It means sending fewer communications (electronic and print) that are consistently branded in both look and tone. Likewise, I’m advocating for clearer communications. So what does that look like?

Communications 100

Communications Michigan Products Marketing 100

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 121

Communications Puerto Rico Social Media Content 121

Associations Now

OCTOBER 17, 2018

How a two-question quiz can improve your association’s communications and boost member engagement as well. I joined the association world after a decade spent as a newspaper reporter, freelancer, and trade magazine editor. Communication keeps getting easier, which means we need to keep getting better. Is this useful to me?

Communications 98

Communications Tools Video Report 98

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications. Notices or articles don’t have to be long. About The Author.

Communications 100

Communications Video Survey millennials 100

Nonprofit Marketing Guide

OCTOBER 6, 2014

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Tell us what you do in a typical day as a nonprofit communications pro. I read CASE Currents magazine, Smithsonian magazine, and the NYTimes. Genna Kasun.

Communications 95

Communications Social Media Proposal Committee 95

Associations Now

AUGUST 30, 2019

A report from Naylor Association Solutions finds that small staffs and more competition make it tough for communications to break through. Each month, the average association communicates with its members about 30 times. However, old-school tactics still do the job pretty well.

Report 91

Report Communications America Survey 91

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions.

Communications 76

Communications Survey Tools Report 76

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. 56 percent of associations say they don’t segment or target their communications well enough.

Communications 72

Communications Tips Directory Newsletter 72

Reid All About it

AUGUST 7, 2020

Andrew Sullivan, New York Magazine ). Controlling Your Narrative: Crisis Communications for Unpredictable Situations. That means rethinking how you communicate on a small screen. The humble semicolon helped Ed Yong write the sentence of the year. Roy Peter Clark, Poynter ). Presenters: Dan Ratner and Scott Oser. 1 CMP credit.

Montana 369

Montana Education Conference Member Engagement 369

Association Leaders

AUGUST 23, 2011

I recently read an article from Entrepreneur magazine that caught my eye. Honest and Open Communication. Care about others. Grow every day. We know our success as a business is tied directly to our values and the way we practice them. Some are the same that we’ve been practicing for thirty five years. Here they are: 1.

Communications 150

Communications Industry Association Management Leadership 150

WBT Systems

AUGUST 30, 2016

When applied to association education programs, social learning theory seeks to reinforce knowledge while encouraging peer-to-peer communication, debate, critical thinking and development of leadership skills. In the process of doing so, they often learn from each other, and enrich each other’s interpretation of the content.

LMS 236

LMS Social Media Education Course 236

Thanks For Playing

OCTOBER 16, 2012

Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc. Proof read all written communications. How can we serve our members better today than we did yesterday?” Little Things Mean a Lot!

Marketing 150

Marketing Recruiting Recruitment Newsletter 150

Associations Now

JANUARY 28, 2020

Also: Print should still have a place in your communications plan. "It used to be that physical mailboxes were bursting with advertisements, coupons and magazines," Molly Schnepel writes in recent AA article. Here's why print communications are still important: [link]. Make Use of Digital and Print. "It

Leadership 112

Leadership Newsletter Communications Course 112

Reid All About it

FEBRUARY 2, 2024

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. More info/register. Fri 2/2 at 4 p.m. More info/register. Host: WorkerBee.TV

Certificate 275

Certificate Denver South Carolina Strategy 275

Reid All About it

FEBRUARY 15, 2013

and mobile platforms, and more on visual and audio communications. “It Anthony Ha at TechCrunch reports that Hearst, “a publisher that was previously known for a contrarian strategy that kept the Internet at arm’s length,” is revamping all its online magazines with a responsive, personalized design. How will this impact marketing?

Social Media 150

Social Media Revenue Content Marketing 150

Reid All About it

AUGUST 30, 2024

Association magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members. They start by reviewing the benefits of a well-crafted print magazine—in case you need to make a case to your leadership team. 7-day communications challenge. 7-day communications challenge.

Video 213

Video Content Revenue Strategy 213

Reid All About it

JUNE 21, 2019

Hear about simple tools to collect helpful data and data visualization tactics to communicate your findings. Creating and Developing Successful Magazines (Live Chat). Bring questions about goals, strategy, developing metrics, or anything else related to the development of an award-winning magazine. More info/register.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Association Adviser

OCTOBER 30, 2018

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.

Communications 195

Communications Social Media Content Newsletter 195

Velvet Chainsaw

JULY 17, 2024

Here’s a simple project-management tool that can help streamline internal communications — and clarify accountability — for annual meetings. C)onsulted — Individuals (can be as many as 10) who will communicate and provide input or guidance to the person(s) responsible. Try to avoid having too many team members in this category. (I)nformed

Communications 59

Communications Project Tools Team 59

Reid All About it

AUGUST 16, 2024

How often does a magazine like The Economist share something about associations? Discover the secrets behind top-performing advocacy campaigns and learn how to leverage this data to optimize your grassroots communication strategies. Unlock the secrets to clear and effective communication with SMEs. Awards programs. Don’t worry.

America 264

America Strategy Content Social Media 264

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. An Entrepreneurial Approach to Risk, Courage, and Transformation,” video was still a communications outlier. Many groups still print a magazine. Dan was determined to make us see the light.

Video 88

Video Strategy Communications Content 88

Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

Communications 65

Communications Social Media Survey Newsletter 65

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.

Communications 78

Communications Directory Social Media Massachusetts 78

.orgSource

APRIL 17, 2023

These are ten occupations that PC Magazine predicts are the most endangered. The 4Cs or critical thinking, creativity, collaboration, and communication complement technology and will serve any organization well in competitive markets. Enhance Communication The other three Cs depend on this fourth quality.

Communications 88

Communications Team Proposal Process 88

Association Adviser

DECEMBER 11, 2018

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Every association is different, of course, and one way of communicating might work well for one association but not another. Let us know in the comments below!

Communications 69

Communications Social Media Newsletter Survey 69

Spark Consulting

MARCH 28, 2014

Trade ad space in a popular industry magazine for distributing that magazine to all your conference attendees. In other words, have a communications calendar. Trade signage at all your events for special sponsorship recognition. (I I have used this one myself and it works great!). Word of Mouth!

Tips 150

Tips Marketing Conference Cost 150

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. In 2016, TSAE decided to do a full association rebrand and, for the first time, established brand guidelines to ensure consistency across all communication platforms. You never know until you try!” The Challenge. The Results.

Case Study 93

Case Study Texas Guidelines Revenue 93

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. marketing and communication professional. Presenter: Sheri Singer, President, Singer Communications. James Lancaster, Editor, AMI Magazine.

Utah 370

Utah LMS Conference Tips 370

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Chris Detzel, Community Program Manager at Reltio. Much is uncertain, but current projections can help. 1 CMP credit. More info/register.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Associations Now

MAY 6, 2019

In the 2018 edition [PDF] of its State of the CIO survey, CIO magazine reported that respondents suggested that 19 percent of the functional portion of their job involved managing IT crises—a job function that IT execs would really like to not do, as it gets in the way of strategic work. Among those: Treat it like a strategic problem.

Social Media 94

Social Media Communications Certificate Maine 94

Ungrated

AUGUST 25, 2023

Owners who have legitimate reasons for late assessment payments should contact the association board or community manager to discuss financial obligations and alternative payment arrangements. >>Read

Communications 76

Communications Process Strategy Education 76

WBT Systems

NOVEMBER 8, 2016

Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.

Learning Management System 262

Learning Management System Arlington Education Social Media 262

Association Adviser

JUNE 18, 2013

Segmenting your membership into subgroups and customizing your communication for each group will substantially improve member engagement. It’s time to evaluate your channels of communication. When it comes to social media, don’t try to be all things to all people. ” Make the time to speak directly to your members.

Communications 60

Communications Social Media Georgia Member Engagement 60

Association Adviser

JANUARY 24, 2019

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. Two out of three associations said their members are “too busy” to engage with their communications.

Content 63

Content Communications Newsletter Directory 63

Spark Consulting

MAY 15, 2013

Two, I have an article coming out in MSAE’s Association FOCUS magazine on this very topic in June.). Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference. Do you advertise on Google?

DC 150

DC Innovation Review Leadership 150

Velvet Chainsaw

AUGUST 6, 2024

Truth in Attendance — Make sure that every number you communicate can be backed up with proof. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. If you require them to provide contact information to receive this information, some will believe that you’re hiding something.

Communications 59

Communications Price Cost Survey 59