Aaron Wolowiec
OCTOBER 18, 2016
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
Association Adviser
MAY 24, 2021
We talk with William Jones, editor-in-chief of IIABA's Independent Agent magazine, and how he keeps IA going strong in an era when print is in decline. The post Podcast: How to Keep a Member Magazine Thriving for 118 Years appeared first on Association Adviser.
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Aaron Wolowiec
OCTOBER 18, 2016
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
Association Adviser
JUNE 15, 2018
I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications. Notices or articles don’t have to be long. About The Author.
Association Adviser
MARCH 26, 2018
Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. 56 percent of associations say they don’t segment or target their communications well enough.
Association Adviser
NOVEMBER 6, 2017
We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.
Aaron Wolowiec
JANUARY 7, 2014
This year I’m recommending in your communications with members that you simply emphasize brevity and clarity. It means sending fewer communications (electronic and print) that are consistently branded in both look and tone. Likewise, I’m advocating for clearer communications. So what does that look like?
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