Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber

Communications 262

Communications How To New York Guidelines 262

Higher Logic

MARCH 12, 2021

The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. Have you ever seen a commercial that made you cry? What is it about certain commercials that tugs on our heartstrings?

Examples 268

Examples Marketing Communications Strategy 268

Spark Consulting

AUGUST 3, 2022

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

Tips 195

Tips Marketing Sample Library 195

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

Association Adviser

OCTOBER 10, 2024

Today, associations are finding it increasingly necessary to optimize their communication strategies. Whether it’s engaging members, attracting new audiences, or maintaining relevance in their industries, associations must leverage effective communications to stay competitive.

Analysis 145

Analysis Communications Strategy Industry 145

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. . Communicate.

Innovation 370

Innovation Communications Education Strategy 370

Association Adviser

AUGUST 16, 2023

The Naylor Client Marketing team had the privilege of attending this year’s esteemed ASAE Marketing, Membership & Communications Conference (MMCC), a prominent annual gathering held in the heart of Washington, DC.

Email Marketing 148

Email Marketing Tips Marketing DC 148

Associations Now

JULY 16, 2024

Marketing General Incorporated’s annual report found the lowest percentage of associations reporting a membership decline in 16 years. Associations have come through the pandemic with a stronger membership base and more diverse tools to communicate with it, according to a new report.

Communications 114

Communications Report Recruitment Recruiting 114

Higher Logic

MAY 16, 2022

The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Annie Henderson, corporate marketing manager at ASBO International.

Marketing 177

Marketing Communications Strategy 177

Higher Logic

MAY 18, 2022

The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic.

Marketing 177

Marketing Content Communications Strategy 177

Wild Apricot

JANUARY 12, 2024

Data storytelling is an essential skill to inform and persuade any type of audience. Read this article for pointers to sharpen your storytelling techniques.

Communications 195

Communications Marketing 195

Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. What are those effects? Staying relevant in a digital world.

Tools 296

Tools Communications Email Marketing Recruitment 296

Wild Apricot

DECEMBER 21, 2017

Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Allocation of Accounts and Sales Territories.

How To 379

How To Process Tools Team 379

Higher Logic

SEPTEMBER 21, 2023

The post How Informz Has Changed (and Using It to Transform Your Email Marketing) appeared first on Higher Logic. Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years.

Email Marketing 177

Email Marketing Marketing Communications Strategy 177

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

Marketing Social Media United States Content 130

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Communicate.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 275

Content Survey Education Strategy 275

Reid All About it

SEPTEMBER 13, 2024

GrowthZone explains how to use the five pillars of communities to engage members: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. Innovation culture. More info/register. How Well Do You Know Your Members?

LMS 270

LMS Certificate Revenue Content 270

Reid All About it

JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. Tue 8/4 at 12 p.m.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.

North Carolina 74

North Carolina Content Montana Social Media 74

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Use Webinars to Communicate. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. Use webinars as a new medium for educating, communicating, onboarding, and networking. Onboard New Members. Let’s dive in.

Revenue 296

Revenue Learning Management System eBook Member Engagement 296

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

Michigan 190

Michigan Certificate Handbook Directory 190

Reid All About it

NOVEMBER 29, 2019

. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Website hosting. to 1:05 p.m.

America 264

America Content Social Media Strategy 264

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Remote work models. More info/register. Host: Feathr.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Higher Logic

FEBRUARY 21, 2020

Are your digital communications tailored to customers’ interests? Customer marketing is becoming increasingly important to tech companies. But everyone knows that marketing communications are much more effective when they’re targeted. The problem is, not many customer marketers have a tool to do this.

eBook 286

eBook Tools Products Communications 286

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Are there any new things to communicate in your contract? Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing millennials Tools 369

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

AUGUST 2, 2024

Association marketing maturity. In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Most blog posts are marketing dead ends.

Cleveland 270

Cleveland North Carolina Analysis Team 270

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruitment 329

Recruitment Recruiting Project Technology 329

Reid All About it

AUGUST 9, 2024

Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. Benchmarking reports are also an effective content marketing tactic for associations and industry partners.

Cleveland 270

Cleveland LMS Content Press Release 270

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 281

Maryland LMS Revenue Strategy 281

Reid All About it

JULY 2, 2021

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience.

Technology 370

Technology Strategy System Education 370

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Using Marketing Automation to Grow Your Membership Base.

Montana 365

Montana Content Price Strategy 365