Higher Logic

MAY 13, 2021

The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs. The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic.

Resources 323

Resources Marketing Strategy Communications 323

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group.

Arlington 258

Arlington Education DC Social Media 258

Aaron Wolowiec

DECEMBER 25, 2020

Nevertheless, there are a handful of trends we have been watching that give us a closer look into what’s to come in the world of marketing and communications in the coming year. It feels a bit overwhelming to be predicting what the new year may hold after powering through such an insane year. Here are our top five:

Marketing 239

Marketing Communications 239

Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Snack pack How to ensure your association’s communications cut through the inbox clutter. Microlearning. Coaching volunteer leaders. Employee onboarding. 1 CAE credit.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

FEBRUARY 28, 2025

The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?

DC 258

DC Education Arlington Case Study 258

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

Association Adviser

APRIL 16, 2025

The goal of member communications isnt just outreachits to build trust, deliver insights, and strengthen member engagement over time. According to the latest Association Benchmarking Report, associations engage with their members an average of 28 times per month across print, digital, social media, and video platforms.

Communications 78

Communications Social Media Member Engagement Video 78

Higher Logic

MARCH 12, 2021

The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. Have you ever seen a commercial that made you cry? What is it about certain commercials that tugs on our heartstrings?

Examples 268

Examples Marketing Strategy Communications 268

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber

Communications 262

Communications How To New York Guidelines 262

Reid All About it

NOVEMBER 8, 2024

Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification. They’ll answer your questions on membership related to member communities (e.g., Hear experiences and insights that will help shape the future of your association marketing team.

Certificate 252

Certificate DC Education Tips 252

Spark Consulting

AUGUST 3, 2022

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

Tips 195

Tips Marketing Sample Library 195

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130

Reid All About it

JANUARY 17, 2025

Inclusive Communications (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week, Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the worldand we have fun doing it! Host: James Young, Product Community Thu 1/23 from 11 a.m. 1 CAE credit.

Education 264

Education Content Tools Strategy 264

Association Adviser

AUGUST 16, 2023

The Naylor Client Marketing team had the privilege of attending this year’s esteemed ASAE Marketing, Membership & Communications Conference (MMCC), a prominent annual gathering held in the heart of Washington, DC.

Email Marketing 148

Email Marketing Tips Marketing DC 148

Nimble AMS

DECEMBER 20, 2024

Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value. To stay profitable and competitive Regular pricing reviews will ensure your associations prices align with market trends and competitor offerings. Why are regular pricing reviews essential?

Price 118

Price Strategy Committee Review 118

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. . Communicate.

Innovation 370

Innovation Education Communications Strategy 370

Association Adviser

SEPTEMBER 10, 2024

Associations today are increasingly focused on diversifying their income streams beyond membership dues, and strategic marketing and communications play a pivotal role in achieving this goal.

Revenue 137

Revenue Member Engagement Marketing Communications 137

Associations Now

JULY 16, 2024

Marketing General Incorporated’s annual report found the lowest percentage of associations reporting a membership decline in 16 years. Associations have come through the pandemic with a stronger membership base and more diverse tools to communicate with it, according to a new report.

Report 116

Report Communications Recruitment Recruiting 116

Wild Apricot

DECEMBER 21, 2017

Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Allocation of Accounts and Sales Territories.

How To 403

How To Process Tools Software 403

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Staff committee liaison.

Certificate 264

Certificate Committee Education DC 264

Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. What are those effects? Staying relevant in a digital world.

Tools 296

Tools Communications Email Marketing Recruitment 296

Click

SEPTEMBER 5, 2024

Does Your Crisis Communications Plan Click? As we watched the debacle play out online and on social media, it became increasingly clear that even when they knew what was going on, most companies werent adequately prepared to communicate with their customers. Why Do You Need a Crisis Communication Plan? Be prepared for change.

Communications 130

Communications Social Media Tips Tools 130

Higher Logic

SEPTEMBER 21, 2023

The post How Informz Has Changed (and Using It to Transform Your Email Marketing) appeared first on Higher Logic. Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years.

Email Marketing 177

Email Marketing Marketing Strategy Communications 177

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

Marketing Social Media United States Strategy 130

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Communicate.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Association Analytics

DECEMBER 9, 2024

Stop Chaos Campaigning Too many associations just kind of blast out communications, and haven’t taken the time to tap fully into what their various outreach tools can do. And let the marketers play a bit – try new things with A/B testing, leveraging of behavior, or other creative outreaches to get the message through.

Tips 169

Tips Tools Project Survey 169

Click

JANUARY 9, 2025

This valuable content will encourage interaction, drive more followers to your company page and website, and help push important marketing and PR announcements towards the top of the feed! Yes, your internal communication data is a powerful source of material! Be Creative with your Content! Audiences arent looking for essays or novels.

Marketing 130

Marketing Social Media Content Tools 130

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Survey 275

Survey Content Education Strategy 275

Reid All About it

SEPTEMBER 13, 2024

GrowthZone explains how to use the five pillars of communities to engage members: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. Innovation culture. More info/register. How Well Do You Know Your Members?

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

DECEMBER 6, 2024

Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. Content marketing. It covers strategy, tactics, technology, AI and more in a post, not a download.

Content 213

Content Strategy Revenue Education 213

Nonprofit Marketing Guide

AUGUST 8, 2024

Stephanie Mlot I am so excited to bring you a brand new submission for our Day in the Life of a Nonprofit Communicator series! Stephanie’s Bio After 15 years working as a journalist, I joined the third-sector marketing world in 2023 and haven’t looked back since. This series lets you describe your workday in your own words.

Communications 107

Communications Social Media Marketing 107

Reid All About it

JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. Tue 8/4 at 12 p.m.

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

NOVEMBER 29, 2019

. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360