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Brandie Thacker, AAP, CAE, MBA, president & CEO of EPCOR, shares her journey from communications leader to CEO, offering insights on navigating change, building trust and driving memberengagement. This episode shares actionable insights for association professionals at every level.
Think about what that means: People are searching, reading and communicating while they have spare moments throughout the day. Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members. This approach.
The 2024 A100 CommImpact Awards honor associations raising the bar in communications and engagement. This years winners achieved excellence across categories like Advocacy, Media Relations, Content Strategy, Thought Leadership, MemberEngagement, Event Promotion, Internal Communications and Public Awareness.
It's difficult not to get discouraged by such speculation when your memberengagement is so critical to the success of your association as a whole. Memberengagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engagedmember base, the work is totally worth it. Most important?
Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate memberengagement and communication.
The post How to Increase MemberEngagement with Personalized Communication appeared first on Higher Logic. True personalization means using technology to learn and super-serve each of your members. The post How to Increase MemberEngagement with Personalized Communication appeared first on Higher Logic.
Associations today are serving a membership base that spans multiple generationseach with its own communication styles, career priorities, and event preferences. While this diversity presents challenges, it also creates opportunities for associations to build stronger, more dynamic communities.
Therefore, it makes sense to meet your members where they already are. Check out these strategies to help improve your digital operations as well as increase memberengagement: Optimize your website. Offer an accessible online member directory. Watch your memberengagement rise with this added portal.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points.
Every day brings more uncertainty with the spread of Coronavirus and your association has a need to expand your communication. Here are four communication tips to assist small-staff associations in displaying responsiveness, partnership and kindness. Keep members.
Snack pack How to ensure your association’s communications cut through the inbox clutter. Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| Liz Willits , Content Phenom How to raise readers, in 35 steps. 1 CAE credit.
The goal of membercommunications isnt just outreachits to build trust, deliver insights, and strengthen memberengagement over time. According to the latest Association Benchmarking Report, associations engage with their members an average of 28 times per month across print, digital, social media, and video platforms.
Only a few have integrated AI into their operations, primarily in marketing and communications. Explore ways to use your data to monitor your organizations health and performance, improve segmentation and personalization, identify member needs, trigger helpful automations, and deepen memberengagement. 1 CAE credit.
Without strong engagement with your members, it can often feel like an uphill battle to stay connected with them so that your association continues to thrive. The post Increasing MemberEngagement through Technology Part 1 appeared first on Association Adviser. Learn more.
The American Hotel & Lodging Association (AHLA) has been recognized with the 2023 A100 CommImpact Award for Effective MemberEngagement for its National Hotel Employee Day initiative. Celebrated annually on Sept.
How can audio – which has been around for as long as humans have been communicating – be seen as something “new”? A recent episode of our podcast, The MemberEngagement Show, explores the power. The post Is podcasting right for your association? appeared first on Higher Logic. appeared first on Higher Logic.
Memberengagement is the cornerstone of operations, and your association should be intentional about the content it creates to support your engagement goals. Content is an important driver of memberengagement and can help your association engage, attract and retain members.
Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New memberengagement study. Contribute to industry research by taking Amanda Kaisers New MemberEngagement Study survey. AWTC Meet & Greet Connect with new faces in the association tech community.
The post The Importance of Defining Content for MemberEngagement appeared first on Association Adviser. Associations are not immune from the need to produce compelling content as part of a well-thought-out content marketing plan. But, creating content for […].
A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. He shares the essential traits of positive multipliers , people who bring out the best in others and help build great communities. Memberengagement. Call-a-member month. Love this idea.
With proper practice, your organization can leverage your virtual community to drive engagement, boost retention, and attract new members. . Keep reading for three key tips to improve the member experience with your online community platform. Have your leadership team member respond to the posts directly.
For associations, they are a crucial avenue to offer exciting opportunities to members and the industry at large, ensuring engagement and fostering growth. Events hold the power to bring people together, catalyze conversations, and build momentum behind ideas.
Associations today are increasingly focused on diversifying their income streams beyond membership dues, and strategic marketing and communications play a pivotal role in achieving this goal.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
Members are looking to their associations for accurate and thoughtful guidance in an ever-changing world. Balancing the acts of keeping membersengaged and connected while meeting association goals amidst trying to roll out new communications […].
Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication? Find out how the 2025 trends compare to 2024s. More info/register.
Effective communication is essential to engaging them with your association. Communications Millennials want to hear from you. Download The Power of Millennials to learn more about engaging this valuable demographic. It’s a critical time in the association membership landscape and the future is in your hands.
Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve memberengagement, and leverage data for growth.
By identifying and strengthening key areas like strategy, culture, technology, data, and memberengagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Are our digital tools designed to provide a personalized, data-informed experience for members?
When memberengagement is key, how do you ensure every communication effort from your association ties back to your overarching business goals, especially regarding member recruitment and retention? We’ve developed a framework designed to give your communications strategy a business goal-oriented lens.
Inclusive Communications (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week, Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the worldand we have fun doing it! More info/register. Mon 1/20 at 8 a.m. 1 CAE credit. 1 CAE credit.
Members are more likely to renew when they feel their needs are fully met. Improved member satisfaction. Enhanced memberengagement. Addressing the entire member journey creates opportunities for deeper participation. If your association doesnt follow suit, your members may not readily recognize your value.
While the way you align your proposed membercommunity with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. From standard operating procedures to communication styles and even long-range goals, we all have a lot to learn from each other.
Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.
Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Controlling Your Narrative: Crisis Communications for Unpredictable Situations.
The post 13 Tips to Send Emails Your Association Members Will Open appeared first on Higher Logic. Improve your association’s email open rate and boost memberengagement, building a stronger personalized communications strategy along the way.
As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. However, it’s likely that your more traditional engagements are on pause.
The weekly list of free educational events and resources for the association community…. Communicate. Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. Communicate. 8: Innovate.
New memberengagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. They’ll answer your questions on membership related to membercommunities (e.g., Receive a fresh perspective on the value of certification. More info/register.
Its no secret that Artificial Intelligence (AI) tools are transforming the way associations operate by making processes more efficient, improving memberengagement, and unlocking new insights. By analyzing engagement data, AI can also recommend personalized content to members. How does it fit into our strategy?
It’s pretty much impossible to renew a disengaged member, says Fíonta. Their useful advice on memberengagement and renewal is bound to increase your association’s retention rate. Memberengagement. To understand and get close to your members, follow marketing technology trends. Membership. 1 CAE credit. .
Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Challenge your understanding of your association’s members. Hear the findings from the recently released 2024 State of Association Member Experience Report and put your knowledge to the test.
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