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Leading with purpose: lessons in strategy, innovation & member engagement

The Association 100

Brandie Thacker, AAP, CAE, MBA, president & CEO of EPCOR, shares her journey from communications leader to CEO, offering insights on navigating change, building trust and driving member engagement. This episode shares actionable insights for association professionals at every level.

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Using Micro-Moments for Member Engagement 

YourMembership

Think about what that means: People are searching, reading and communicating while they have spare moments throughout the day. Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members. This approach.

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Celebrating excellence in association communications

The Association 100

The 2024 A100 CommImpact Awards honor associations raising the bar in communications and engagement. This years winners achieved excellence across categories like Advocacy, Media Relations, Content Strategy, Thought Leadership, Member Engagement, Event Promotion, Internal Communications and Public Awareness.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

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How to Increase Membership Renewal

Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication.

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How to Increase Member Engagement with Personalized Communication

Higher Logic

The post How to Increase Member Engagement with Personalized Communication appeared first on Higher Logic. True personalization means using technology to learn and super-serve each of your members. The post How to Increase Member Engagement with Personalized Communication appeared first on Higher Logic.

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Intergenerational Member Engagement

Association Adviser

Associations today are serving a membership base that spans multiple generationseach with its own communication styles, career priorities, and event preferences. While this diversity presents challenges, it also creates opportunities for associations to build stronger, more dynamic communities.