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Personalize the Member Experience, Increase Retention

YourMembership

I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. Simply pay attention.

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How to Improve Your Member Experience + 15 Ideas

MemberClicks

When it comes to member experience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. Kim Lear, Keynote Speaker, #HLSF18.

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Good Data Governance Equals Great Member Experiences

.orgSource

Bob Seiner, who is president and principal of KIK Consulting & Education Services, and the publisher of The Data Administration Newsletter offers this performance-oriented definition. Promote the use of data visualization and storytelling to communicate insights. Identify individuals who excel in data governance to inspire others.

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Top Digital Trends of 2024 and How to Prepare for 2025 

.orgSource

How to Prepare for 2025 : Strengthen Cybersecurity Protocols : Adopt multi-factor authentication, regular software updates, and secure data management practices to protect member data. Build Transparency : Reassure members by openly communicating the measures youre taking to protect their information, building trust and confidence.

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Building Buy-In for an Online Community at Your Association

Higher Logic

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. Remember that newsletter I referenced? So every month, I jump into Constant Contact to look at stats.

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