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Personalize and customize In Higher Logics 2024 Association Member Experience Report , which surveyed nearly 400 association members, 71% of respondents agreed that personalization is important to them. Communicate consistently Your visibility with members is better when you maintain consistent communication.
Associations, how can you help member employers? Snack pack How to ensure your association’s communications cut through the inbox clutter. Sarah Sain, CAE, Naylor Association Solutions The power of personalized member engagement: why its critical for associations and how to get started.| More info/register. 1 CAE credit.
Inclusive Communications (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week, Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the worldand we have fun doing it! More info/register. Mon 1/20 at 8 a.m. 1 CAE credit. More info/register.
Learn actionable strategies for creating seamless and impactful experiences for speakers, including effective content management, communication practices, and capturing feedback to foster ongoing relationships. Crafting a Winning Value Proposition Through MemberInsights When was the last time you revisited your value proposition?
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m. Small-staff membership marketing. 1 CAE credit.
Steps to Use Technology as a Growth Enabler: Invest in Member-Centric Technology: Focus on tools that enhance engagement, such as CRM platforms and personalized communication systems. AI can also provide predictive insights to guide decision-making. A member-centric approach builds trust, enhances engagement, and drives loyalty.
How to Prepare for 2025 : Strengthen Cybersecurity Protocols : Adopt multi-factor authentication, regular software updates, and secure data management practices to protect member data. Build Transparency : Reassure members by openly communicating the measures youre taking to protect their information, building trust and confidence.
From standard operating procedures to communication styles and even long-range goals, we all have a lot to learn from each other. Association Chat Insider Weekly Recap Come together with the association community to chat about the hot topics that matter most. . – 1 CAE credit. More info/register. More info/register.
Host: NXUnite by Nexus Marketing Speakers: Meaghan Maybee, Marketing Communications Specialist at pc/nametag Abby Nero, Regional Vice President at Map Your Show Lomesh Shah, Chief Executive Officer at Tradewing Thu 1/16 at 4 p.m. More info/register. 6 Event Marketing Fails (And How to Fix All 6!) 1 CAE credit. More info/register.
Renewals Reinvented: Leveraging MemberInsights for Greater Retention Learn how to use member data to supercharge your renewal strategy. Discover the secrets behind top-performing advocacy campaigns and learn how to leverage this data to optimize your grassroots communication strategies. More info/register. CAE credit.
Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. Host: Hopskip. More info/register.
Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Daughtry, Chief Communications Officer/Owner, CQbd. Vasan Selliah, MemberInsight and Engagement Manager, CSAE. Building Trust with Evidence: Using Data and Communications to Advance Your Industry and Your Impact. Fri 4/16 at 3:45 p.m.
Improving membercommunications. Automation rules are a tool within a Higher Logic online community allowing you to automate tasks in your community at scale, like sending a personal email to everyone who has completed a certain task, adding new members to a community, or generating a report. And for what?
Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. Lean into your human mind and heart when communicating with your audience. . Membership app.
Join us as we discuss the role infographics play in a healthy communications mix. – Overview: Using Digital Metrics to Gain MemberInsight. . – Six Reasons Why Infographics Matter. People love infographics—but should your nonprofit love them enough to create them? Info/register. Host: Idealware. Thu 6/2 at 1 p.m.
Communicate to leadership and staff in their language. When advocating for an investment in analytics, be sure to communicate in language that resonates with your audience. Ask, “Do you want better memberinsights to inform strategy?” Some tips to help you communicate: Be clear on assumptions.
This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.
– Using Marketing Automation for Greater MemberInsight. Not to fear however, you can compile the overwhelming amount of data into one place and allow your association to more deeply connect with users and gain memberinsight. Crisis Communications (Columbia MD Idea Swap). Location: Annapolis MD.
But according to the Community Brands 2022 Association Trends Study , only 39% of association professionals have one! While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak.
Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager. – Measuring: Using Digital Metrics to Gain MemberInsight.
The takeaway: Give your membersinsight into the hard outcome of their generous donation to encourage them to keep donating, while feeling good about the gift they’re giving. How do your members’ donations benefit your organization—and how do you communicate that to donors? Tell us in the comments.
Presenters: Jane Barwis, Founder and President, BRG Communications. Presenter: Monica Finch, Head of Communications & Brand at Classy. From a robust career center to engaging communications vehicles and comprehensive sponsorship programs, ASAE’s story is unique within the industry. 1 CAE credit. More info/register.
Read our blog to learn more about online communities and discover how your association can use one to boost member connections and loyalty. What is an online community? An online community is a group of people with a shared interest or purpose who choose to connect and communicate virtually.
Hear about real-world examples of organizations that integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved memberinsights and reporting. good data for every stage of the member life cycle experience. Learn how multiple organizations are using?good
One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the memberinsights we gain to develop our membercommunications, set our strategy, and create an innovation plan.
The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging memberinsights and AI to develop tools to better serve its audience. Member surveys had revealed a gap between member needs and what the association was delivering.
The top posts cover factors to consider when deciding on a workforce model, managing a multigenerational workforce, virtual work communication, imposter syndrome, and connecting with others when working remotely. Chelseah Mesa (moderator), program manager with the Federal Communications Bar Association. AMS (r)evolution. CAE credit.
Example : NJCPA makes sure its community and organization are intertwined. It has an 80% peer-to-pee response rate, strong advocacy for its industry, daily digest emails with no option to opt out, and uses memberinsights for new products and services. Growth matters: build trust through social capital.
Vasan Selliah, MemberInsight and Engagement Manager, CSAE. Learn about the social media and communications channels that are and are not worth your time for attracting the largest group of adults in the workplace, and a consistent and regular approach to engagement. Host: Higher Logic. Nicole Covello, Data Analyst, Wicket.
And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. See how associations are using a conversational approach to membercommunications: talking to “The Market of One” to gain memberinsights and drive action. CAE credits.
The weekly list of free educational events and resources for the association community…. Marketing, membership and communications awards. Hear about the “why” behind unified communications (UC), key features and benefits as well as the top considerations when selecting a UCaaS or collaboration platform. CAE credits. CAE credits.
Now that you’ve built connections with your staff and members and routinely seek their insights for thought leadership content, both members and non-members will seek your association for industry insights. Follow these steps to increase your organization’s visibility by elevating your member’s experience: .
“Apps have infiltrated every part of our lives—checking email, making an airline reservation, depositing checks, listening to books, or calming ourselves at the end of a hectic day—and are serving the conference niche, too,” says Karole, director of the Office of Academic Engagement, Education, and Communication, Cardiology, at Northwell Health.
Reading Time: 5 minutes Many associations t alk a good game about member focus, but their actions tell a different story. Generic benefits, one-size-fits-all communication, and a lack of understanding of member needs all contribute to a disengaged membership base. But there’s hope!
Reading Time: 5 minutes Many associations t alk a good game about member focus, but their actions tell a different story. Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. But there’s hope!
Reading Time: 5 minutes Many associations t alk a good game about member focus, but their actions tell a different story. Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. But there’s hope!
You’ll establish multiple touchpoints with members that keep your association at the top of their minds, and you’ll have an online platform to share all the innovative ideas and strategies you’re using. Compile member data from applications, surveys, event attendance, and engagement with past online communications. Let’s begin.
People are people and yes, maybe we are using different tools to communicate and to receive information but fundamentally we are all still people. Some research lists Millennials professional wishes: more work-life balance (or more work-life blending), more collaboration and more meaning in their work. But, who doesn’t want this?
Knowing what didn’t go as smoothly in the past can help you improve functions of your events, including: Marketing and outreach efforts Scheduling and event planning Communications and follow-up. It can also be a way to express your appreciation for your members and their participation. What members to target for event insights.
Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Not in a bad way, we are all self-centered. and their attention is scattered.
Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. There are so many situations that pit association staff against members. The board president has us running after his pet project. The conference volunteer is not doing her job.
Consider all the exclusive resources, networking opportunities, training sessions, and other benefits that members gain access to. Delve into the specifics: Are there industry webinars exclusive to members? Insightful articles that tap into the latest trends? Remember, it’s these unique offerings that set you apart.
. – Successful Rebrand (Radio Free 501c ) Radio Free 501c, the podcast of Rogue Tulips Consulting (formerly Nonprofit Conversations) features guests from across the nonprofit community and the business world to share expertise on a variety of topics related to the practice of nonprofit management. CMP credit. More info/register. 1 CAE credit.
Gain insight into the most effective ways to raise awareness of the value of your certification, how to get a return on the investments and ways to provide incremental value to certificants. More info/register. Location: Washington DC. More info/register. More info/register.
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