Reid All About it

AUGUST 30, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. 7-day communications challenge.

Video 213

Video Content Revenue Strategy 213

Smooth The Path

AUGUST 30, 2016

This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Associations Now

AUGUST 28, 2023

The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members. Focus on Recruitment New members play an important role in increasing membership counts.

Report 98

Report Recruiting Recruitment Innovation 98

Association Success

MAY 28, 2019

To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: Member Research. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members. The new SMPS brand voice is bold, focused, and motivating.

Survey 113

Survey Social Media Member Research Marketing 113

Achurch

JULY 19, 2023

Team members make eye contact with each other and talk energetically with each other. Team members connect with each other and not just the leader. Team members research ideas outside of the boundaries of the team and bring back the best ideas. Water-cooler or hallway conversations carry over into the team meetings.

Team 83

Team How To Tips Innovation 83

Guilt by Association

AUGUST 17, 2010

These days, we’ve seeing another branch of the conversation emerge and begin to dominate: How does everything fit together in a single, cohesive marketing communications ecosystem? For every association, every community, and every audience, the details of the answer will be different. Prioritize and focus. Measure, measure, measure.

Strategy 40

Strategy Communications Marketing Chicago 40

Fonteva

FEBRUARY 9, 2021

Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. Members should be able to self-edit their profiles to avoid inaccuracies. Email marketing and communication.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Smooth The Path

OCTOBER 4, 2016

Our solutions are not the exact solutions members need to solve their problem. We are boring so members tuned out long ago. Or the communication is too complex. Or the message doesn’t resonate. Or we spam them too much. Or we didn’t tell them enough.

Price 127

Price Member Experience Products Conference 127

Reid All About it

OCTOBER 4, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. . Workplace challenges.

NJ 258

NJ Email Marketing System Education 258

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. Here is another way to look for gaps in your association’s value proposition. Stage Two: Team Success. After professionals achieve personal success, they start focusing on team success.

Association Value 84

Association Value Member Research Team Industry 84

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Three Ways to Make Your New Member Onboarding Program the Best It Can Be.

Organization 108

Organization Member Engagement Member Experience Video 108

Smooth The Path

JANUARY 17, 2019

I feel supported because the staff takes the time to connect me to other members and the resources that I need is very different than I feel supported because I know when I call someone will answer the phone. The intrepretation problem is why I like qualitative member research so much.

Survey 68

Survey Member Research Resources Association Value 68

Reid All About it

JULY 9, 2021

. – Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. The pandemic has reshaped every aspect of our lives: how we do business, how we communicate, and how, when and where we interact with each other as human beings. Presenters: Jonathan Cooper, Communications Manager at NAES.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Achurch

SEPTEMBER 23, 2019

Team members make eye contact with each other and talk energetically with each other. Team members connect with each other and not just the leader. Team members research ideas outside of the boundaries of the team and bring back the best ideas. Water-cooler or hallway conversations carry over into the team meetings.

Team 79

Team Member Research Communications Leadership 79

Optimist Consulting

APRIL 18, 2012

We carried out a project beforehand to update as many email addresses as we could, to ensure our emailed survey link reached as many members as possible. Tell your members – we communicated with the members before and during the project, and we are now starting to feedback the survey findings to them.

Survey 100

Survey Project Social Media Communications 100

Socious

SEPTEMBER 30, 2016

Completed by member research and association expert Amanda Kaiser, the study also delves into how and why those associations are innovating, as well as why other associations may be struggling. How do you want the relationship with your members to change or improve? These wants and needs will be different for every association.

Innovation 100

Innovation Membership Management Process Products 100

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? Melynn Sight is the President of nSight Marketing.

Survey 60

Survey Tools Examples Member Research 60

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Innovation 74

Innovation Member Insights Member Experience Member Engagement 74

Membership Marketing

JULY 11, 2024

So, the issue for associations is how to find ways to better understand and communicate their value. Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency.

Report 40

Report Marketing Member Research Innovation 40

Association 20/20

JULY 28, 2014

The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. Yet most associations are ignoring it’s powerful importance and long-term potential.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. Yet most associations are ignoring it’s powerful importance and long-term potential.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. Yet most associations are ignoring it’s powerful importance and long-term potential.

Video 40

Video Cost Content Communications 40

Smooth The Path

FEBRUARY 9, 2017

Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. There are so many situations that pit association staff against members. The board president has us running after his pet project. The conference volunteer is not doing her job.

Survey 60

Survey Project Conference Content 60

Associations Now

JANUARY 22, 2016

So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. Also, be sure to communicate to them on multiple channels. “Attendance isn’t as projected.”

Boston 40

Boston Project Social Media Member Research 40

Smooth The Path

APRIL 24, 2018

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Not in a bad way, we are all self-centered. and their attention is scattered.

Member Engagement 95

Member Engagement Marketing Organization Member Insights 95

MemberClicks

FEBRUARY 29, 2024

Appointing an Executive Committee The board of directors will appoint the members of the executive committee. Most have between three and seven members. Research indicates that a seven-member committee is just the right size for optimal decision-making. Every committee member over that lowers efficiency by about 10%.

Committee 52

Committee Organization Leadership Strategy 52

Reid All About it

JULY 5, 2024

YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. More info/register (ASAE members only). Small-staff membership marketing. Content curation.

Strategy 270

Strategy Education Content Tips 270

CSAE

JUNE 27, 2023

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. The change was communicated to members in as timely a way as possible.

Committee 40

Committee Team Library Review 40

Sequence Consulting

JANUARY 14, 2025

Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. Members will feel understood, and their perceived value of your offerings will grow. Work with experts.

Member Engagement 72

Member Engagement Tips Recruiting Recruitment 72