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Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her memberresearch. I’ll be happy to feature it as long as it’s not product-centric. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Tech Tools to Make You Immediately More Productive. 1 CAE credit.
Member workplace challenges. This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. Ok, and then what? 1 CAE credit.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. I’m happy to feature it as long as it’s not product-centric. Small-staff membership marketing.
Two-thirds of associations plan to develop new products/services, yet only one-third of them plan to hire more staff. I’m happy to feature it as long as it’s not too product-centric. Hosts: crisis communications experts Adele Gambardella and Chip Massey Tue 6/25 at 12 p.m. More info/register (ASAE members only).
This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. 7-day communications challenge. 1 CAE credit.
It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.
To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: MemberResearch. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members. The new SMPS brand voice is bold, focused, and motivating.
This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges.
Many people believe innovation is all about inventing and releasing new products. Innovation is so much more than just revamping products or services. One idea that works well for both associations and for-profit companies, however, is that innovation is the ability to solve member problems with products and services.
One of our main areas of expertise is internal employee engagement and productivity. The same best practices used to engage staff internally can and should teach you a thing or two about boosting external engagement with your members. Members should be able to self-edit their profiles to avoid inaccuracies.
I’ll be happy to feature it as long as it’s not too product centric. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. The pandemic has reshaped every aspect of our lives: how we do business, how we communicate, and how, when and where we interact with each other as human beings.
GrowthZone AMS offers a comprehensive suite of productivity tools. Member needs and your organization’s strengths can change over time. Test your message externally with memberresearch (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed?
The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. Yet most associations are ignoring it’s powerful importance and long-term potential.
The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. Yet most associations are ignoring it’s powerful importance and long-term potential.
The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. Yet most associations are ignoring it’s powerful importance and long-term potential.
So, the issue for associations is how to find ways to better understand and communicate their value. Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct memberresearch annually, and 29% conduct memberresearch at an even greater frequency.
Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. The change was communicated to members in as timely a way as possible.
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