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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. I’ll be happy to feature it as long as it’s not product-centric. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Tech Tools to Make You Immediately More Productive. 1 CAE credit.

Tucson 262
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Association Brain Food: 11.1.24

Reid All About it

Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. Ok, and then what? 1 CAE credit.

Revenue 258
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Association Brain Food: 7.5.24

Reid All About it

YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. I’m happy to feature it as long as it’s not product-centric. Small-staff membership marketing.

Strategy 270
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Association Brain Food: 6.21.24

Reid All About it

Two-thirds of associations plan to develop new products/services, yet only one-third of them plan to hire more staff. I’m happy to feature it as long as it’s not too product-centric. Hosts: crisis communications experts Adele Gambardella and Chip Massey Tue 6/25 at 12 p.m. More info/register (ASAE members only).

Arlington 264
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Association Brain Food: 8.30.24

Reid All About it

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. 7-day communications challenge. 1 CAE credit.

Video 213
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Why Didn’t Our Members Choose Us?

Smooth The Path

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.

Price 127
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Flipping The Script On Rebranding: How An Association Told It’ Story

Association Success

To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: Member Research. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members. The new SMPS brand voice is bold, focused, and motivating.

Survey 113