Nonprofit Marketing Guide

JANUARY 30, 2024

We’ve just published the 2024 Nonprofit Communications Trends Report ! Thousands download this report every year (it’s our 14th edition) as it’s the “go-to” source for what’s REALLY happening in the world of nonprofit communications. Oh yeah, it’s all free by the way!

Report 103

Report Communications Social Media United States 103

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

Communications 184

Communications millennials Tips Software 184

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. According to most reports, email is the No. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Remember that newsletter I referenced?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. According to most reports, email is the No. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Remember that newsletter I referenced?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communications 135

Communications Course Team Marketing 135

Aaron Wolowiec

JANUARY 19, 2016

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. Without content, communication efforts are null.

Communications 100

Communications Social Media Video Newsletter 100

Aaron Wolowiec

OCTOBER 18, 2016

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.

Communications 100

Communications Survey Revenue Social Media 100

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it. 55% of associations have increased personalization of member communications in the last year.

Newsletter 189

Newsletter Examples Maine Content 189

Nonprofit Marketing Guide

JANUARY 6, 2021

January 21: Communications Planning for 2021 Master Class with Kivi Leroux Miller. Three-Hour Workshop] Join us for this Master Class and create an effective communications plan for your organization. January 28: Nonprofit Communications Trends for 2021 with Kivi Leroux Miller. 2021 Nonprofit Communications Trends Survey.

Communications 106

Communications Class Newsletter Social Media 106

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications. Notices or articles don’t have to be long. About The Author.

Communications 110

Communications Video Survey millennials 110

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 122

Communications Puerto Rico Social Media Content 122

.orgSource

DECEMBER 23, 2024

Build Transparency : Reassure members by openly communicating the measures youre taking to protect their information, building trust and confidence. Many rely on basic reporting, leaving untapped potential in member insights and operational optimization.

How To 88

How To Survey Video Tools 88

Nonprofit Marketing Guide

APRIL 30, 2021

This week I shared a few more links to make up for last week that include thoughts about Clubhouse and TikTok, types of unconscious bias, ideas for social media posts, two new reports and more. As well as Hootsuite’s Digital Trends 2021 report for April. Social Media and Newsletter Ideas for May 2021. Register Now.

Communications 111

Communications Social Media Newsletter Report 111

Wild Apricot

DECEMBER 21, 2010

Here are a couple of interesting resources that might be helpful for organizations working on Fundraising or member/donor communications plans for 2011: 1. Nonprofit Tagline Database: A new database of 4,800+ taglines and the guide to making them work - the 2011 Nonprofit Tagline Report - is available from [link].

Resources 150

Resources Newsletter Tools Communications 150

Associations Now

SEPTEMBER 25, 2019

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. Association communications teams can play an important role in generating nondues revenue, according to Naylor Association Solutions’ 2019 Association Communications Benchmarking Report [registration].

Revenue 93

Revenue Team Communications Content 93

Nonprofit Marketing Guide

NOVEMBER 21, 2016

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Sara Maldonado specializes in digital communications and client relations.

Los Angeles 100

Los Angeles Communications California Newsletter 100

Higher Logic

APRIL 27, 2017

Although she doesn’t have a community manager title any more, Alexandra’s career began in community management - and she’s taken those lessons with her.She’s also part of the We Support NYC team, who curates a weekly community management and support newsletter (one of our favorites!).

Products 254

Products Survey Social Media Newsletter 254

Nonprofit Marketing Guide

JULY 2, 2021

billion nonprofit emails to uncover best practices for their Nonprofit Email Deliverability Report. Social Media, Blog, and Newsletter Ideas for July 2021. July 8: Communications Planning That Works Master Class with Kivi Leroux Miller. It’s time for Mixed Links… Data Axle analyzed 4.5 Nonprofit Training for You….

Communications 100

Communications Social Media Discount Class 100

Nonprofit Marketing Guide

DECEMBER 7, 2020

Publishing an annual report is a nonprofit best practice. And before you start creating your annual report, you need to make these three decisions: 1. What’s the “take home” message that you want your supporters to remember after reading your report? What format will the report take? What differences did it make?

Report 80

Report Video Social Media Newsletter 80

Nonprofit Marketing Guide

JANUARY 29, 2021

This week we have social media image sizes, email marketing campaigns, our communications trends report, and more. Scott Wescott at Turn Two Communications encourages you to answer these 3 Questions for Better Content. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021.

Communications 93

Communications Sample Email Marketing Social Media 93

Blue Avocado

OCTOBER 1, 2024

The insider newsletter is a way for an executive director to keep their relationship with their board warmed up. And if board meetings are filled with reports, that doesn’t leave much time for you to build a relationship with each of the board members. And I recommend that you set up an “Insider Newsletter.” Here’s how it works.

Newsletter 95

Newsletter Library Proposal Course 95

Associations Now

MAY 10, 2019

Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. As Workforce.com reports, a 2018 study from Arthur J.

Communications 98

Communications Strategy Software Course 98

Reid All About it

APRIL 26, 2024

s 2024 Association Economic Outlook Report , is optimistic. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Host: UST Education Speaker: Leona Dalavai Scott, President, JEP Marketing Communications LLC Tue 4/30 at 11 a.m. Association trends. Content marketing.

Survey 275

Survey Content Education Strategy 275

Nonprofit Marketing Guide

OCTOBER 1, 2021

YouTube has published its latest Shorts Report which highlights key trends with its “shorts” format. Social Media and Newsletter Ideas for October 2021. October 7: Measuring Your Communications Work: How to Get Started with Kivi Leroux Miller. Does yours have The 6 Attributes of a Highly Effective Board Chair ?

Communications 96

Communications Social Media Class Tips 96

.orgSource

OCTOBER 29, 2024

This includes: Data entry and analysis : AI can automate the collection, processing, and reporting of data, minimizing human error and increasing efficiency. Personalizing content delivery : AI can analyze member preferences to deliver highly relevant content, ensuring that your communications hit the mark every time.

Tools 88

Tools Member Engagement Strategy Innovation 88

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Community manager survey. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. More info/register. 1 CAE credit.

San Diego 370

San Diego Strategy Education Price 370

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Provide community members options. (PS: That is not always the case.

Tips 166

Tips Email Marketing Newsletter Communications 166

Nonprofit Marketing Guide

JANUARY 8, 2019

Most nonprofit communicators consider themselves to be good writers. Donor-Centered Copywriting Donor-centered copywriting includes newsletters , appeals, and thank-you copy that delivers repeated emotional gratification and gratitude to donors. Want Training on the Seven Styles? And, of course, keep reading this blog.

Communications 85

Communications Press Release Leadership Social Media 85

Reid All About it

JANUARY 28, 2022

Hear about their new process, centered around flexible data transformation and modeling, and how it allows for easier compilation of annually collected data for reporting. Leverage Your Communication Style for Success in the Hybrid Work World. 25 Ways to Take Your Newsletter to the Next Level. 1 CAE credit. . – 1 CAE credit.

Newsletter 195

Newsletter Survey Software Process 195

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. Member Communications Are a Valuable Member Benefit.

Communications 80

Communications Tips Directory Newsletter 80

Nonprofit Marketing Guide

FEBRUARY 2, 2023

We coach nonprofit communications staff on how to say No to work requests all the time (or not yet, or not until. You may think, “What’s wrong with executives and programmatic leaders setting communications and marketing priorities? What is this nonsense about communications staff saying No to work requests?!”

Communications 82

Communications Newsletter Strategy Report 82

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. State of the association industry.

Chicago 201

Chicago Mooc Education Newsletter 201

Nonprofit Marketing Guide

DECEMBER 1, 2020

December 8th and 10th: How to Create an Awesome 2020 Nonprofit Annual Report with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to create an engaging nonprofit annual report that will actually get read. Coaching and Mentoring: Communications Director Mentoring Program. 2021 Nonprofit Communications Trends Survey.

Discount 73

Discount Report How To Newsletter 73

Nonprofit Marketing Guide

AUGUST 28, 2019

Interested in getting monthly ideas for social media, blog posts, or newsletter articles earlier? I send this email newsletter the first week of every month with prompts for the following month. I hope these help you think a little more creatively about your communications, and avoid the dreaded writer’s block!

Social Media 66

Social Media Newsletter Los Angeles Philadelphia 66

Reid All About it

AUGUST 30, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. 7-day communications challenge. Workplace challenges.

Video 213

Video Content Revenue Strategy 213

Achieve

JANUARY 31, 2022

As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . Communication is a foundational element of. Plus, Getting Attention’s guide to nonprofit communications. It’s a phenomenon called.

Communications 105

Communications Tips Social Media Survey 105

Nonprofit Marketing Guide

NOVEMBER 3, 2021

According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship. Welcome Email. These two are sort of a one-two punch.

Email Marketing 116

Email Marketing Marketing Newsletter Course 116