Reid All About it

JANUARY 29, 2021

. – Learn How AI Based Personalization Has Become a Crucial Driver of Revenue and Growth (I.C.E. Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Communicate.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Higher Logic

MARCH 8, 2018

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.

Texas 214

Texas Florida Email Marketing Newsletter 214

Reid All About it

FEBRUARY 9, 2024

Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. 1 CAE credit.

Certificate 275

Certificate Denver Case Study Newsletter 275

Aaron Wolowiec

OCTOBER 18, 2016

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.

Communications 100

Communications Survey Revenue Social Media 100

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communications 135

Communications Team Course Marketing 135

Nonprofit Marketing Guide

AUGUST 8, 2012

When I first started working in nonprofit communications, the job was really all about the newsletter. The nonprofit newsletter, first in print and then in email, was the mainstay of communications between the nonprofit and its supporters. Is the nonprofit newsletter still all that? . I’m not sure.

Newsletter 79

Newsletter Survey Communications Social Media 79

Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before.

Certificate 370

Certificate System Dallas Recruitment 370

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Nonprofit Marketing Guide

SEPTEMBER 12, 2012

In two weeks Tom Ahern joins us for a brand-new e-clinic called Donor Newsletters That Raise More Money. Below is a sample of what he will be discussing with nonprofits during the 5+ hours of training and newsletter coaching during the e-clinic. How could a newsletter make more money than an appeal? Guest Post by Tom Ahern.

Newsletter 75

Newsletter Seattle Sample Revenue 75

Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

San Diego 370

San Diego Strategy Education Price 370

Reid All About it

MARCH 24, 2023

GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Scheduling events over someone else’s holiday excludes those who might want to attend—and when it becomes a topic of conversation in your community, it doesn’t reflect well on your organization. Non-dues revenue.

Revenue 233

Revenue Chicago Leadership Education 233

Reid All About it

APRIL 19, 2024

By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. 5 Secrets to Newsletter Success: Elevating Membership Engagement Redefine the impact of your email newsletters.

Education 258

Education Social Media Content Strategy 258

Reid All About it

JUNE 30, 2023

Non-dues revenue partners. Corporate Partner Engagement for Nonprofits: Getting Started Corporate partnerships offer a significant source of funding and other resources, but they require careful planning, consistent communication, and a willingness to collaborate to achieve shared outcomes. More info/register. 1 CAE credit. CAE credit.

Chicago 207

Chicago Education Revenue Newsletter 207

Associations Now

DECEMBER 3, 2018

The email newsletter is a centerpiece of digital strategy for many organizations. Email communications touch on many different parts of the org chart at once. And this can make executing your email newsletter tricky business. And, of course, volunteers might want a say in what goes inside your email newsletter.

Newsletter 83

Newsletter Process Products United States 83

Reid All About it

AUGUST 30, 2024

The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. 7-day communications challenge. But it doesn’t have to be this way.

Video 213

Video Content Revenue Strategy 213

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Learn how to conduct a communication audit and what to do with the results.

LMS 264

LMS Revenue Certificate Content 264

Nonprofit Marketing Guide

APRIL 14, 2015

Does your donor newsletter cost more to send than it brings in? That’s a pretty common trait among donor newsletters, but it’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Is your donor newsletter longer than 4 pages?

Newsletter 77

Newsletter Tips Cost Revenue 77

Reid All About it

NOVEMBER 26, 2021

How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series). How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. Is it time to rethink your association’s newsletter? More info/register. 1 CAE credit.

Revenue 195

Revenue Newsletter Certificate Leadership 195

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 65

Revenue Communications Directory Newsletter 65

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Advertisers want to participate in the communications your members are using.

Revenue 87

Revenue Tips eBook Sample 87

Reid All About it

APRIL 26, 2024

Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Host: UST Education Speaker: Leona Dalavai Scott, President, JEP Marketing Communications LLC Tue 4/30 at 11 a.m. Content marketing. Many of these are on my regular reading/listening list too. 1 CAE credit. More info/register.

Survey 275

Survey Content Education Strategy 275

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 121

Communications Puerto Rico Social Media Content 121

Reid All About it

JULY 24, 2020

Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Find out how opening your online community to the outside world can bolster member engagement, increase non-dues revenue, drive prospecting, reinvent content strategy and elevate your hybrid events in this newfound virtual era.

Revenue 259

Revenue Montana Case Study Education 259

Reid All About it

MARCH 13, 2020

– Crisis Communications: Coronavirus Edition. Whether you intend to cancel your event or not, the coronavirus outbreak has made one thing abundantly clear: we need to be prepared to communicate to our meeting’s stakeholders. Learn how you can communicate effectively with or without a plan currently in place. 2 CMP credits.

DC 44

DC Washington Revenue Communications 44

Association Analytics

APRIL 1, 2024

Step 4: Communicate – Once new content is developed for specific membership segments, your association needs to tell those members about it! Associations need to explore opportunities and options, segment their members, package content especially for those members, and then communicate the opportunity.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

Association Adviser

OCTOBER 25, 2017

This month, we asked readers what their most valuable sources of non-dues revenue are. However, we were surprised to see that no one reported valuing advertising in publications as a solid source of non-dues revenue. Did we miss a significant revenue source upon which your association relies? Let us know in the comments below.

Revenue 76

Revenue Conference Directory Newsletter 76

Protech

JUNE 11, 2020

By Brian Smith, Communications Specialist . To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . Have Relevant, Frequent & Personalized Communications .

Revenue 83

Revenue Tips Social Media Survey 83

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. at Naylor Association Solutions.

Revenue 70

Revenue Survey Communications Content 70

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan.

Communications 83

Communications Strategy Tools Social Media 83

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Revenue and Pricing Strategies for Virtual Events.

Montana 365

Montana Content Price Strategy 365

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. 1 CAE credit. More info/register.

Chicago 201

Chicago Mooc Education Newsletter 201

Reid All About it

MARCH 17, 2023

Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition.

Leadership 207

Leadership Revenue Committee Certificate 207

Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Association Revenue: Plan Your Work, Work Your Plan. To meet the challenge, our associations must meet the critical task of upskilling our teams and improving our revenue strategies. Futurist thinking. 1 CAE credit.

LMS 195

LMS Revenue Certificate Los Angeles 195

SBI

NOVEMBER 25, 2024

Sponsorships are a powerful way for associations to generate revenue , enhance event offerings, and create valuable partnerships with its members and industry leaders. Decide whether your primary goal is to increase revenue, enhance the event experience, boost member engagement, or provide sponsors with a unique platform for engagement.

Revenue 52

Revenue Association Management Newsletter Member Engagement 52

Mary Byers

NOVEMBER 9, 2022

Now they can create and share their own content via blogs and e-newsletters, cultivate an audience via social media and other channels, and present educational information outside of association meetings. A good sponsorship program provides discretionary revenue that associations can use to fund programs for unmet member needs.

Maryland 130

Maryland Proposal Social Media Revenue 130

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Unlocking Revenue by Driving Learner Engagement. More info/register. Host: Hubb.

LMS 276

LMS Education Innovation Pennsylvania 276

Reid All About it

JANUARY 28, 2022

Learn about the importance of properly positioning your benefits, how to best communicate the value of your member benefits, drive member engagement and member retention, how to present your benefits for maximum engagement, and how to deliver a better member experience. Leverage Your Communication Style for Success in the Hybrid Work World.

Newsletter 195

Newsletter Survey Software Process 195