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Let’s Bust 5 Myths About Association Newsletters

Higher Logic

The post Let’s Bust 5 Myths About Association Newsletters appeared first on Higher Logic. Do you believe these 5 myths about association newsletters? See what they are and learn how to rework your newsletter to make it more engaging. The post Let’s Bust 5 Myths About Association Newsletters appeared first on Higher Logic.

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More Non-Dues Revenue Please: Using RSS to Populate Newsletters

Higher Logic

The post More Non-Dues Revenue Please: Using RSS to Populate Newsletters appeared first on Higher Logic. Newsletters are a staple for most associations. Members expect newsletters that are targeted to their interests, no matter how varied the audience you serve.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.

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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169
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Storytelling for Change: 5 Content Strategies for Nonprofits

NXUnite

Consider when your audience is most receptive to communications. Explain the challenges faced, the strategies employed, and the dedication of your team or volunteers. These can be shared on your website, social media platforms, in email newsletters, and during fundraising events.

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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below! A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?