Nonprofit Marketing Guide

AUGUST 18, 2021

We work really hard to make sure we have the tools you need to succeed whether you have just started out or you’ve been a nonprofit communications pro for years. If you have just gotten into to the wild world of nonprofit marketing, check out the resources below to get you started off on the right foot. (If Mindset Shifts.

Resources 124

Resources Marketing Library Social Media 124

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Providing resources to chapter leaders. Creating visual content.

Washington 285

Washington Video Social Media DC 285

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

Communications 184

Communications millennials Tips Software 184

Candid

AUGUST 21, 2024

That’s the average time viewers will spend on a social media video before they decide to move on. Many have pointed to social media as the cause of our shorter attention spans, although movie and television shots have also become shorter. Social media microlearning experiments at Candid What is microlearning?

Social Media 97

Social Media Tips Video Content 97

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members. Run Networking/Online Career Fairs Virtually.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

OCTOBER 11, 2024

The weekly list of free educational events and resources for the association community… Hurricane Helene. Find a list of organizations to support in the Helene Response & Rebuild: Western North Carolina Resource Guide. People have lost their homes, perhaps their businesses or jobs, and all their worldly goods. Sponsorships.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Higher Logic

JULY 2, 2019

Customers will find other ways to be heard, whether through social media, third-party review sites like Capterra or G2 Crowd, or angry calls and emails. Resource: What is an Online Community? Communicating with customers and actively seeking their feedback on processes and product roadmap s are key to transparency.

Social Media 44

Social Media Review Products Communications 44

Reid All About it

APRIL 10, 2020

The weekly list of free educational events and resources for the association community… Virtual association survey. Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Crisis Communications Expert Adele Cehrs. Host: Aplusify.

North Carolina 74

North Carolina Content Montana Revenue 74

Aaron Wolowiec

OCTOBER 11, 2016

According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each). At the same time, there are challenges – lack of resources being No.

Social Media 191

Social Media Innovation Survey Education 191

GrowthZone

APRIL 3, 2020

During a crisis situation, timely communication and reacting in the present are essential for associations. Ideally, prebuilding a crisis resource page and having it ready to customize is the best way to prepare the best possible response to an association crisis situation (sometimes referred to as a “dark site”). An RSS feed (e.g.,

Communications 127

Communications FAQ Press Release Directory 127

Spark Consulting

SEPTEMBER 16, 2014

One of the most important principles in creating successful multi-channel communications is to match your channel to your audience and your purpose. ” You would not believe how many times I see associations posting links to login restricted information and resources on open social media channels.).

Social Media 150

Social Media Course Communications Resources 150

Nonprofit Marketing Guide

FEBRUARY 8, 2021

Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. Lindsey’s Bio: My name is Lindsey Williams and I am the Multimedia Communications Coordinator at the Specially Gifted Foundation. After 4:00 p.m – After 4PM, I check all means of communication. Thanks for sharing your day, Lindsey!

Communications 112

Communications Social Media Newsletter Content 112

Reid All About it

NOVEMBER 1, 2024

The weekly list of free educational events and resources for the association community… “You can never be wise unless you love reading.” From standard operating procedures to communication styles and even long-range goals, we all have a lot to learn from each other. Samuel Johnson AWTC awards. 1 CAE credit. More info/register.

Revenue 258

Revenue Education Arlington Committee 258

Higher Logic

FEBRUARY 21, 2020

Your customers likely interact with you almost entirely online (as they do things like submit support tickets, tag your business profiles on social media, or visit your website), making evaluating your customers’ digital experience a key step on the road to improving it. Can your customers find all the resources they need in one place?

eBook 286

eBook Tools Products Review 286

Reid All About it

JUNE 28, 2024

The weekly list of free educational events and resources for the association community… Workforce trends. Learn how to communicate with members to active them for advocacy, teach them to effectively engage lawmakers, and use social media and new technology to super-charge your advocacy efforts. 1 CAE credit.

LMS 264

LMS Course Member Engagement Education 264

Association Analytics

MARCH 1, 2023

It’s time to get more nuanced – focus on what’s bringing the most value to your members and what level of effort (dollars or team resources) it takes to deliver that revenue. How much time and resources go into keeping each product updated and relevant? How clearly are you communicating these benefits to members?

Revenue 320

Revenue How To Products Price 320

Nonprofit Marketing Guide

FEBRUARY 8, 2021

Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. Lindsey’s Bio: My name is Lindsey Williams and I am the Multimedia Communications Coordinator at the Specially Gifted Foundation. After 4:00 p.m – After 4PM, I check all means of communication. Thanks for sharing your day, Lindsey!

Communications 105

Communications Social Media Newsletter Content 105

Nonprofit Marketing Guide

JANUARY 30, 2024

We’ve just published the 2024 Nonprofit Communications Trends Report ! Thousands download this report every year (it’s our 14th edition) as it’s the “go-to” source for what’s REALLY happening in the world of nonprofit communications. Nonprofits don’t ask for money as much as I thought they would on social media.

Report 103

Report Communications Social Media United States 103

Nonprofit Marketing Guide

APRIL 25, 2024

In much the same way that social media is ruled by algorithms, whether and how your nonprofit email gets delivered to your supporters is subject to complex algorithms. The post Nonprofit Email Marketing: Tips, Advice, and Resources appeared first on Nonprofit Marketing Guide (NPMG).

Email Marketing 103

Email Marketing Resources Tips Marketing 103

Reid All About it

SEPTEMBER 13, 2024

The weekly list of free educational events and resources for the association community… On my calendar. James Young at Product Community shares ten revenue-generating product ideas. .* – Strategic Thinking: How to See Your Work Differently Unless you are a unicorn, thinking strategically takes time and practice. Product ideas.

LMS 270

LMS Revenue Certificate Content 270

Higher Logic

SEPTEMBER 21, 2017

Everyone knows an online community and website need content, but you’re wasting a lot of time if you create it all from scratch. Work hard on a few great pieces of content, then reshape them into new pieces for different areas in your community and public website or social media accounts. A Community Onboarding Process.

Social Media 189

Social Media Software Video Content 189

.orgSource

DECEMBER 23, 2024

Build Transparency : Reassure members by openly communicating the measures youre taking to protect their information, building trust and confidence. Segment and Tailor Content : Offer targeted content to different member segments, such as career-level newsletters or interest-specific resources, to boost engagement.

How To 88

How To Survey Video Tools 88

Higher Logic

DECEMBER 14, 2017

You’re already trying to provide a positive customer or member experience, and maintain strong communications with them. When it comes to your digital marketing communications, the experience you provide needs to evolve as well. Did they view a specific product or resource on your website? Put Experience First.

Marketing 262

Marketing Member Experience Social Media America 262

Associations Now

MARCH 22, 2020

How do you communicate with staff and members? How do you effectively communicate your response to the crisis with staff, members, and other stakeholders? Last week, IAFE announced a virtual roundtable for members to discuss concerns and share resources; attendance was limited to 100 people and hit capacity in a matter of hours.

Communications 126

Communications Learning Management System Course Certificate 126

Blue Sky eLearn

OCTOBER 19, 2020

How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. Sometimes, association leaders put too many of their resources into acquiring new members, and they don’t focus enough on engaging and retaining them afterwards. Email open rate.

Association Management 250

Association Management Committee Member Engagement Software 250

Reid All About it

JULY 5, 2024

The weekly list of free educational events and resources for the association community… Association podcasts. The appendix includes an extensive library of board training resources from 25 associations. Dave Coriale of DelCor and the Reboot IT podcast started a Linked group, Society of Association Podcasters. Board stewardship.

Strategy 270

Strategy Education Content Tips 270

Spark Consulting

FEBRUARY 14, 2018

That said, you don’t want to come across as spammy, so spread your communications out, at least a little bit. Not only will this promote your new members, but it will give them content to share on their own social media channels as well. Use social media to welcome your new members. Follow up with a phone call.

Social Media 207

Social Media Newsletter Resources Examples 207

WBT Systems

NOVEMBER 8, 2016

Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.

Learning Management System 262

Learning Management System Arlington Education Social Media 262

Arc 3 Communications

OCTOBER 30, 2024

Arc 3 Communications is looking for an Account Executive, Public Affairs to join our advocacy team. The Account Executive, Public Affairs reports directly to the President of Arc 3 Communications. Do you have the experience in state and local government necessary to help further advance the public policy agenda of Arc 3 clients?

Texas 75

Texas Austin Proposal Atlanta 75

Nonprofit Marketing Guide

AUGUST 20, 2021

This week we have how to make a TikTok, a new podcast to listen to, fundraising tips, social media monitoring tools and more. Hootsuite put together a list of the Best Social Media Monitoring Tools to Save You Time. Resources on How to Effectively Lead Your Team. Start Strong with These Free Resources.

Communications 100

Communications Class Social Media Tips 100

Higher Logic

JUNE 4, 2019

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Resource: 6 Key Features of the Best Learning Management Systems. Offer resource links to other courses and content within the webinar platform and on the webinar registration page. Why is this? Enter: Virtual events.

Learning Management System 214

Learning Management System Content Course Resources 214

A2Z Events

MARCH 26, 2025

Some of your top options include: Social media. You can run ads through social media and Google so that you can target people who search for particular terms or fit your target demographics. Social Media Strategies for Event Promotion Social media is a great way to connect directly with your potential attendees.

Strategy 84

Strategy Marketing Social Media Analysis 84

Reid All About it

APRIL 26, 2024

The weekly list of free educational events and resources for the association community… Association boards. Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance.

Survey 275

Survey Content Education Strategy 275

Nonprofit Marketing Guide

MARCH 12, 2021

It’s time for Mixed Links… Here are 5 Types of Video to Add to Your Social Media Marketing. TikTok Provides New Business Tips and Resource Guides. Hobbies of Nonprofit Communicators: Arts and Crafts. This week we have donor retention emails, how to write like Hemingway, a guide to Google Grants, and more.

Communications 111

Communications Sample Class Video 111

Reid All About it

NOVEMBER 29, 2019

The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? ” When they accept your invitation how are you greeting them at the door, helping them assimilate, introducing them to the resources and amenities of your “home”? CAE credit. 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. It’s no secret that growing membership is hard.

Strategy 169

Strategy Social Media Discount Resources 169

Higher Logic

APRIL 27, 2017

Alexandra Dao: I started working in community management in 2008, right after college. That was around the time when using social media as a brand was starting to happen. It was early on the social media side of things and my role was primarily focused on marketing and communications.

Products 254

Products Survey Social Media Newsletter 254