Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

Member Engagement 257

Member Engagement Strategy Tools Content 257

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

Reid All About it

NOVEMBER 1, 2024

Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.

Revenue 258

Revenue Education Arlington Committee 258

Association Adviser

JUNE 3, 2022

When it comes to social media marketing, the first thing most people think of is consumer businesses. Companies like Wendy’s with their fun and engaging Twitter strategy, or Duolingo’s creative TikToks really capture their audience’s imagination with their edgy and trendy campaigns.

Social Media 141

Social Media Strategy Marketing Communications 141

Association Adviser

APRIL 16, 2025

The goal of member communications isnt just outreachits to build trust, deliver insights, and strengthen member engagement over time. According to the latest Association Benchmarking Report, associations engage with their members an average of 28 times per month across print, digital, social media, and video platforms.

Communications 78

Communications Social Media Member Engagement Video 78

Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber

Communications 262

Communications How To New York Guidelines 262

The Association 100

APRIL 21, 2024

Navigating this terrain requires prompt and honest communication. Ensure consistent messaging – Keep communications uniform across all channels, including social media, press releases and direct interactions. Here’s how: 1. Delays can worsen the situation.

Communications 130

Communications Strategy Press Release Social Media 130

SBI

DECEMBER 17, 2024

Social media is an essential tool for associations to foster vibrant online communities and strengthen connections with their members. Using social platforms effectively, associations can create places where members feel engaged, valued, and connected to a larger mission. Contact us to learn how we can partner.

Social Media 52

Social Media Guidelines Content Video 52

Reid All About it

OCTOBER 11, 2024

Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. – Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Click

OCTOBER 28, 2024

Four Ways Social Media Can Add Muscle to Your Marketing Social Media – love it or loathe it, you cant ignore it! Social is now a vital component of every marketing campaign so lets take a look at four major benefits it can help to deliver. billion people actively use social media.

Social Media 130

Social Media Marketing Tools Cost 130

Association Analytics

APRIL 1, 2024

In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

Nonprofit Marketing Guide

MARCH 7, 2023

We’re putting some extra focus on social media this week as we prepare for Thursday’s webinar Social Media Trends for Nonprofit Communicators in 2023. The information below was taken from the BONUS handout Everything Nonprofits Need to Know About Social Media in 2023. female, 56.3%

Social Media 91

Social Media Communications Marketing Strategy 91

Nonprofit Marketing Guide

APRIL 15, 2021

.” Here are some of the ideas and issues you should be naming and owning in your nonprofit as a communications director. The Marketing and Communications Planning Documents. What should your marketing and/or communications plans look like? The Goals, Strategies, Objectives, and Tactics. Name it and own it.

Communications 133

Communications Social Media Strategy Marketing 133

Nonprofit Marketing Guide

APRIL 21, 2022

Earlier today, we presented a new webinar on the big social media trends that are most important for nonprofit communicators to see and embrace. Across all social media (not just nonprofits), the most engaging type of content is short-form video. Every nonprofit communicator knows they need to do more video, but.

Social Media 118

Social Media Newsletter Video Content 118

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Note: Be wary of creating list fatigue by over-communicating.)

Strategy 189

Strategy Marketing Social Media Content 189

Higher Logic

JANUARY 2, 2019

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Ensure s ales operations and marketing operations are in close communication. Your new strategy could be un - gating more content or giving visitors one form to fill out that unlocks a resource library.

Strategy 184

Strategy Marketing Tips Social Media 184

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Social media platforms. Communicate digitally to disseminate information. Make the most of integrations.

Organization 270

Organization LMS Software Social Media 270

Nonprofit Marketing Guide

FEBRUARY 1, 2022

I have a love/hate relationship with social media. Of course, deciding what to post to social media should follow the same process you use for any communications channel: Does it fit in your overall strategies and goals? But it’s HARD to come up with social media content on a daily basis.

Social Media 111

Social Media FAQ Course Content 111

Achurch

APRIL 8, 2025

How does it fit into our strategy? Leverage Artificial Intelligence for Data-Driven Insights AI-powered analytics can uncover member behavior trends, helping associations tailor their communications and offerings more effectively. This ensures that communications are relevant and valuable to each audience segment.

Social Media 83

Social Media Tools Analysis Newsletter 83

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. If it’s the latter, it’s time to reshape your strategy. Effective communication is all about managing expectations. Use member data to strengthen communication.

Communications 184

Communications millennials Tips Software 184

Candid

OCTOBER 10, 2023

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. In this blog, we’ll dive into why social media sharing is useful on GivingTuesday and a great way to encourage generosity.

Social Media 115

Social Media Content Examples Survey 115

Reid All About it

JANUARY 4, 2019

Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. Host: National Institute for Social Media. CAE credit.

Washington 285

Washington Video Social Media DC 285

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169

Strategy Social Media Discount Resources 169

EventMobi: Association Events

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

Tips 241

Tips Social Media millennials Content 241

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.

North Carolina 74

North Carolina Content Montana Revenue 74

The Association 100

MARCH 10, 2024

Effective member communication is critical for association success. This “ Member Communications Strategy Checklist ” is an essential resource designed to elevate your association’s engagement, foster stronger relationships and deliver unmatched value to your industry.

Strategy 130

Strategy Directory Social Media Communications 130

Nonprofit Marketing Guide

FEBRUARY 22, 2023

To be successful on social media, it’s crucial to prioritize… well, being “social”. In fact, if you don’t plan on consistently engaging with your audience, it’s best to stay off social media altogether. By being social, you can create a sense of community and build a loyal following.

Social Media 100

Social Media Content Marketing Strategy 100

Nonprofit Marketing Guide

OCTOBER 26, 2023

Think your nonprofit can’t use humor in your communications? You can absolutely create more engaging and funnier social media posts. No doubt, you are aware of the TSA’s approach to social media: They are reigning champs of federal socials. Think again! Seriously, if the feds can do it, you can.

Social Media 99

Social Media Video Strategy Examples 99

Nimble AMS

MARCH 31, 2023

Boost member communications. Spread the word about your association’s advocacy efforts by leveraging various member communications. Use email newsletters, social media, mailers, and phone calls to spread the word about upcoming advocacy initiatives and request volunteers to participate. Download now

Strategy 137

Strategy Social Media Tips Newsletter 137

NXUnite

FEBRUARY 4, 2025

Getting Attentions guide to nonprofit communications outlines three key aspects of a value proposition: audience needs, benefits received, and brand differentiators. In contrast, a nonprofit specializing in online sales might focus on its web presence and social media outreach. Establish your value proposition. Distribution.

Products 130

Products Guidelines Revenue Tools 130

WBT Systems

AUGUST 30, 2016

Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of social media, but this is not the case. The 3 C's of Social Learning for Associations.

LMS 236

LMS Social Media Education Course 236

Reid All About it

SEPTEMBER 13, 2024

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and your association. How are you using your community? Professional development.

LMS 270

LMS Revenue Certificate Content 270

Association Analytics

MARCH 1, 2023

How clearly are you communicating these benefits to members? The goal is to learn important facts, such as why they joined, why they stay, how they prefer to be communicated with, and whether they prefer in-person or online events. Other options to consider are social and community listening. Simply ask your members.

Revenue 320

Revenue How To Products Price 320

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members. Implement feedback.

Strategy 130

Strategy Software Social Media Discount 130

.orgSource

DECEMBER 23, 2024

The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment. Build Transparency : Reassure members by openly communicating the measures youre taking to protect their information, building trust and confidence.

How To 88

How To Survey Video Tools 88

Reid All About it

JUNE 28, 2024

exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) Explore how data-driven strategies can enhance member engagement, inform strategic decisions, and drive organizational growth. and current CAEs to share their knowledge and experience with the exam. More info/register.

LMS 264

LMS Course Member Engagement Education 264