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Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. Gen Z and events. More info/register. Fri 2/21 at 1 p.m. CAE credit.
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication? Thats why the agency went straight to Gen Z for answers.
Socialmedia is an essential tool for associations to foster vibrant online communities and strengthen connections with their members. Using social platforms effectively, associations can create places where members feel engaged, valued, and connected to a larger mission. Contact us to learn how we can partner.
Leverage Artificial Intelligence for Data-Driven Insights AI-powered analytics can uncover member behavior trends, helping associations tailor their communications and offerings more effectively. This ensures that communications are relevant and valuable to each audience segment.
Snack pack How to ensure your association’s communications cut through the inbox clutter. Mike Stelzner , SocialMedia Examiner & SocialMedia Marketing World The advantages of psychographics over demographics and ways to gather them. | Associations, how can you help member employers? More info/register.
“What should I post on socialmedia?” To help answer that question and to see if it lines up with best practices, we asked nonprofit communicators to tell us how often you share different types of content on socialmedia. Does this content align with what socialmedia users want?
As we approach the end of 2024, our latest.orgSource Digital Trends Survey has shed light on the forces shaping the association landscape. The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment.
But much like socialmedia and the web before it, AI offers a path for associations to serve members more thoughtfully and efficiently down the line. This can unsettle rank-and-file workers , but CEOs are also smart about communication and support as they explore new product structures and new revenue streams. Adapting to AI.
According to the survey, association innovation tends to focus around a few main areas: website and socialmedia; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each). And it seems there’s not much middle ground.
This GivingTuesday, you may want to try something a little different as part of your socialmedia strategy : Consider socialmedia sharing and engagement as a form of generosity. In this blog, we’ll dive into why socialmedia sharing is useful on GivingTuesday and a great way to encourage generosity.
Our ability to produce our annual Nonprofit Communications Trends Report depends entirely on YOUR participation in the annual survey. The Trends Report is our most popular download of the year and is the “go to” source for what’s REALLY happening in the world of nonprofit communications.
This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking socialmedia as more important than email. Only 18% say that socialmedia inspires them to give them most. Maybe it’s time for that mindset to switch? Download your copy.
Getting Attentions guide to nonprofit communications outlines three key aspects of a value proposition: audience needs, benefits received, and brand differentiators. In contrast, a nonprofit specializing in online sales might focus on its web presence and socialmedia outreach. Establish your value proposition.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. From standard operating procedures to communication styles and even long-range goals, we all have a lot to learn from each other. 1 CAE credit.
The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Host: National Institute for SocialMedia. More info/register. CAE credit.
Socialmedia is saturated with brands—which can make it hard to break through the noise. For nonprofits, that means making your social strategy a perfect fit for your audience. Everyone is in the social space, and your competition is not just other nonprofits but legions of businesses—small, medium, and large.”.
Alexandra Dao: I started working in community management in 2008, right after college. That was around the time when using socialmedia as a brand was starting to happen. It was early on the socialmedia side of things and my role was primarily focused on marketing and communications.
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim
How clearly are you communicating these benefits to members? You can do this by sending them surveys or asking at your events. The goal is to learn important facts, such as why they joined, why they stay, how they prefer to be communicated with, and whether they prefer in-person or online events. Simply ask your members.
Associations have come through the pandemic with a stronger membership base and more diverse tools to communicate with it, according to a new report. The range of tools used vary, however, from socialmedia to banner ads to search-engine marketing. More associations say they struggle to communicate the value of membership.
Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. This year marks a significant milestone in the 31-year history of the survey, with average meeting planner salaries surpassing $100,000 for the first time.
These insights and goals are communicated mainly through survey so just how this is being done is unclear, but it remains true that event organizers are bullish on what AI can do. Now, attendees can be automatically linked up based on their various attributes, and sponsors can know ahead of time what to expect.
The weekly list of free educational events and resources for the association community… Virtual association survey. Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Crisis Communications Expert Adele Cehrs. 1 CAE credit.
The finding comes from a survey conducted by the campaign #WeCreateExperiences, which is set to launch on 7 December. The survey results also revealed the strategy that would give businesses the most confidence in the safety of live events is on-site testing, with over 36% saying it would encourage them to run events in the short term.
While it’s easier to send a tweet or a socialmedia message than to have a face-to-face meeting, legislators tend to react more strongly to advocacy efforts focused on in-person meetings, a new report finds. Socialmedia seems to be where all the political discussion is these days. Maybe not. percent) say they run into.
We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.
The weekly list of free educational events and resources for the association community… Workforce trends. This survey will help them assess inclusivity, equity, and overall well-being in our field. Find out about the magic question that provides information re alignment, sentiment, and communication opportunities. 1 CAE credit.
We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report. They answered these and other questions: How would you rate the overall effectiveness of your nonprofit’s communications in 2020?
For instance, it was only by surveying its workforce that the American Association for Marriage and Family Therapy learned that, since the pandemic, the students expressing interest in the field were getting younger. That meant AAMFT had to change its approach to recruitment.
Use Webinars to Communicate. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members. Run Networking/Online Career Fairs Virtually.
During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. Industry Survey Results. >> Sharable Social Images. Determining the how or why of an occurrence typically isn’t the top priority.
Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. Hear about the key criteria for creating content that retains members. 1 CAE credit. 1 CAE credit.
As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit socialmedia: Is the use of humor and short-form video crucial for brands to grab my attention? Experts say that Gen Z: Wants to see impact through storytelling, primarily through socialmedia videos. Prioritize shareable content.
In our recent association survey , 52% of respondents said their association’s engagement rates were higher than the year before. 25% of respondents reporting increased engagement attributed the improvement to member communication. How they did it: Improved communication of association activities and upcoming events.
Meetings are attracting younger attendees, a new study has found, but there’s increased pressure on planners to restructure and communicate those meetings to satisfy them. The post Survey: In-Person Meeting Attendees Are Younger, Want Personalized Experience appeared first on Associations Now. Email is not there,” he said.
If you are wondering what to budget for your nonprofit socialmedia ads and boosts in 2023, the data from our recent survey for the annual Nonprofit Communications Trends Report might help. Where Nonprofit SocialMedia Ad Budgets Go. Thirty-one percent (31%) reported having to budget at all.
As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . Communication is a foundational element of. Plus, Getting Attention’s guide to nonprofit communications. It’s a phenomenon called.
We’ve just published the 2024 Nonprofit Communications Trends Report ! Thousands download this report every year (it’s our 14th edition) as it’s the “go-to” source for what’s REALLY happening in the world of nonprofit communications. Nonprofits don’t ask for money as much as I thought they would on socialmedia.
Surveys have long been a way for organizations to maintain contact with their members and potential members. At some point, just about every organization will want to conduct a survey of their members, potential members, or the general public. In this guide, we’ll explain what a survey response rate is and what makes a good return.
To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. This is where a communications campaign can come in handy. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success.
January 21: Communications Planning for 2021 Master Class with Kivi Leroux Miller. Three-Hour Workshop] Join us for this Master Class and create an effective communications plan for your organization. January 28: Nonprofit Communications Trends for 2021 with Kivi Leroux Miller. 2021 Nonprofit Communications Trends Survey.
A complete checklist leads to better organization throughout the event-planning process by ensuring team communication and collaboration while preventing or minimizing stress. Marketing What type of budget does your team need to run campaigns on socialmedia? To keep your team functioning well, communication is vital.
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