The Association 100

MARCH 24, 2024

Dive into a world where leadership meets strategic communication in the latest A100 podcast episode featuring Anita Brikman, president and CEO of the Plasma Protein Therapeutics Association.

Communications 162

Communications Leadership Strategy Organization 162

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. An Entrepreneurial Approach to Risk, Courage, and Transformation,” video was still a communications outlier. Dan emphasizes the importance of integrating video with the overall content strategy.

Video 88

Video Communications Strategy Content 88

Association Analytics

APRIL 1, 2024

In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

Association Adviser

NOVEMBER 15, 2021

The post Rethink Your Communication Strategy: More Member Engagement Through Retargeting appeared first on Association Adviser. There are few guarantees in life; however, I’m certain you have networked on LinkedIn, scrolled through Instagram and Facebook, watched movies and shows on Netflix or Hulu, or purchased items on Amazon.

Member Engagement 120

Member Engagement Communications Strategy Marketing 120

Associations Now

SEPTEMBER 6, 2023

Multi-Platform Communication Segota recommends associations take a holistic approach to communication and use multiple tools to listen and collect feedback. “We For example, an online community can be a great space to initiate communication between the board and members.

Communications 115

Communications Strategy Examples Leadership 115

Higher Logic

FEBRUARY 9, 2022

The post Making It Personal: Tips for an Effective Personalization Strategy with Vivian Swertinski appeared first on Higher Logic. The TL;DL: We’re sharing highlights from our podcast conversation with Vivian Swertinski about how to personalize your association’s communications.

Tips 315

Tips Strategy Communications How To 315

Association Adviser

OCTOBER 10, 2024

Today, associations are finding it increasingly necessary to optimize their communication strategies. Whether it’s engaging members, attracting new audiences, or maintaining relevance in their industries, associations must leverage effective communications to stay competitive.

Analysis 78

Analysis Communications Strategy Industry 78

The Association 100

JUNE 23, 2024

In this video , I discuss the strategic benefits of incorporating local news outreach into your communications plan. Local news outlets connect directly with engaged community members, offering a platform to reach specific audiences effectively.

Strategy 130

Strategy Video Content Communications 130

Association Adviser

OCTOBER 30, 2018

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.

Communications 239

Communications Social Media Newsletter Content 239

The Association 100

MARCH 10, 2024

Effective member communication is critical for association success. This “ Member Communications Strategy Checklist ” is an essential resource designed to elevate your association’s engagement, foster stronger relationships and deliver unmatched value to your industry.

Strategy 130

Strategy Directory Social Media Communications 130

The Association 100

MARCH 24, 2024

In this video , I delve into how artificial intelligence can transform association PR and communications strategies. As we navigate the evolving landscape of association communications, integrating AI into our toolkit is not just an advantage – it’s becoming a necessity.

Strategy 130

Strategy Press Release Analysis Video 130

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

Communications 287

Communications Tips Content Tools 287

EventMobi: Association Events

JUNE 19, 2024

There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Thanks to Karen Hill, you now have a few more unique strategies to help capture their attention. But what if you’re looking for something different?

Strategy 257

Strategy Tips Boston Social Media 257

Higher Logic

AUGUST 17, 2021

The post Allow-Listing for Email Communications: Tips for Email Marketers appeared first on Higher Logic. The post Allow-Listing for Email Communications: Tips for Email Marketers appeared first on Higher Logic. Want to get your emails past spam filtering? Being on the allow-list can help you ensure your emails are delivered.

Email Marketing 276

Email Marketing Communications Tips Marketing 276

Velvet Chainsaw

JULY 17, 2024

Here’s a simple project-management tool that can help streamline internal communications — and clarify accountability — for annual meetings. C)onsulted — Individuals (can be as many as 10) who will communicate and provide input or guidance to the person(s) responsible. The leadership team owns the strategy, purpose, and budget.

Communications 59

Communications Project Tools Team 59

The Association 100

JULY 7, 2024

OnWrd & UpWrd’s latest open mic Q&A, “Beyond Content: AI Strategies to Boost Your Association’s PR Efforts,” shared actionable takeaways and 10 prompts you can use for both better optimizing your press releases for SEO and leveraging AI for predictive analytics.

Press Release 130

Press Release Strategy Content Examples 130

HighRoad Solution

MARCH 31, 2021

These days, there’s a greater focus on digital communication apps, such as WhatsApp and iOS Messages. With the right strategy, you can use text messaging to create a first-rate member experience. But if you think that SMS texting has gone the way of cargo pants and ‘N Sync, you’d be wrong.

Communications 78

Communications Strategy Member Experience 78

Aaron Wolowiec

OCTOBER 18, 2016

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. you guessed it.

Communications 223

Communications Survey Social Media Revenue 223

Higher Logic

JANUARY 24, 2019

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.

Communications 209

Communications Software Member Engagement Event Planning 209

Higher Logic

OCTOBER 28, 2021

The post How to Actually Personalize Your Member Communications appeared first on Higher Logic. The post How to Actually Personalize Your Member Communications appeared first on Higher Logic. Creating truly personalized emails can be hard to do. But much of personalization comes down to the tech you’re using and how you’re using it.

Communications 156

Communications How To Strategy 156

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169

Strategy Social Media Discount Newsletter 169

Achurch

JULY 28, 2021

Remember when you only needed your phone, email, and sparkling personality to communicate at work? You need the support of management if you want to improve the state of communication and collaboration in your office. Establish Communication Guidelines. Every communication and collaboration tool must have a unique purpose.

Tools 121

Tools Communications Guidelines Project 121

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members. Implement feedback.

Strategy 130

Strategy Software Social Media Discount 130

WBT Systems

MARCH 14, 2022

Most of us relied on technology to work, communicate, shop,… No matter how tired you are of the phrase, you probably agree that the pandemic accelerated personal and organizational “digital transformation.”

Strategy 376

Strategy Communications Technology 376

Associations Now

MAY 10, 2019

Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. So why bother with an elaborate strategy?

Communications 98

Communications Strategy Software Newsletter 98

NXUnite

JANUARY 23, 2024

Consider when your audience is most receptive to communications. Explain the challenges faced, the strategies employed, and the dedication of your team or volunteers. This refers to the process of disseminating a similar message across several communication channels—both online and offline.

Content 130

Content Strategy Newsletter Social Media 130

Association Analytics

JANUARY 8, 2024

In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. Create and communicate your value proposition When your association loses members, do you know why?

Strategy 169

Strategy Learning Management System Team LMS 169

Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber 3 Email Deliverability Areas to Watch.

Communications 262

Communications How To New York Guidelines 262

Association Adviser

NOVEMBER 2, 2021

Social media strategy is so much more than a posting a photo and replying to comments – it is both an art and a science. Having a strong strategy for social channels can bring awareness to your association, your message, and your mission. Social media is a key piece of your larger communications puzzle. Having […].

Social Media 148

Social Media Strategy Communications 148

Association Strong

NOVEMBER 8, 2021

To maximize your engagement, you need to clearly communicate your value proposition in a way that members hear it, feel it and act on it. To maximize your engagement, you need to clearly communicate your value proposition in a way that members hear it, feel it and act on it.

Communications 40

Communications Strategy Content 40

NXUnite

MARCH 12, 2024

To help you maximize in-kind donations for your nonprofit, this guide will cover the top strategies for streamlining your in-kind gift process. Establish appreciation strategies to specifically recognize donors for their in-kind gifts. Properly market in-kind gifts by promoting them through multiple communication channels.

Strategy 130

Strategy Guidelines Process Examples 130

GrowthZone

JUNE 30, 2020

Membership Communications Expert, Melynn Sight recently shared her presentation “Crisis Communication Strategies to Strengthen Membership.” While explaining the Top 6 Principles for Association Crisis Communications , Melynn discussed strategies for credible communication with members during periods of uncertainty.

Communications 158

Communications Strategy How To Member Engagement 158

Higher Logic

MARCH 12, 2019

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Use the same communication tools.

Communications 174

Communications eBook Tools Team 174

Nimble AMS

MARCH 31, 2023

Boost member communications. Spread the word about your association’s advocacy efforts by leveraging various member communications. For even more strategies to boost your advocacy efforts, read our free whitepaper: Four tips to supercharge your association’s advocacy program. Download now

Strategy 141

Strategy Social Media Newsletter Tips 141