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Its way too easy for communications today to consume our members rather than serve them. Its no surprise then that 55% of association professionals surveyed for the 2024 Association Benchmarking Report […]
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. Gen Z and events. More info/register. Fri 2/21 at 1 p.m. CAE credit.
Dr. Seuss Association survey. MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. I use data from MGIs survey report more than any other research in our space. For the 17 th edition of the survey, they’ve added questions on AI, workforce development, and generational changes. 1 CAE credit.
The 2025 Association Benchmarking Survey is officially open, and we need your insights! Each year, Association Adviser gathers data to create this essential resource for the association community. Your input helps shape the trends, strategies, and best practices that guide associations forward.
The post What We Learned from the 2023 Association Member Experience Survey appeared first on Higher Logic. Learn what association members care about most in Higher Logic’s annual Association Member Experience Report. The post What We Learned from the 2023 Association Member Experience Survey appeared first on Higher Logic.
Information collection has become an art form in the modern business world, and it is practiced by organizations in every industry in the form of surveys. As an association, collecting insights through surveys can reveal the best ways to engage with your members.
Effective communication is essential to engaging them with your association. Communications Millennials want to hear from you. According to 75% of survey respondents, the biggest turnoff is information that has not been kept up to date. But they also want to seek out information independently.
The 2025 State of EQ Report , published last week by the HR consulting firm TalentSmartEQ, is based on a survey of more than 600 workers, mostly based in North America and conducted in late 2024. The findings suggest that global workers are looking for more leadership around workplace challenges and rapidly updating technologies.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication? Thats why the agency went straight to Gen Z for answers.
Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September.
Stop Chaos Campaigning Too many associations just kind of blast out communications, and haven’t taken the time to tap fully into what their various outreach tools can do. Center the Member Voice Implement systematic feedback collection through CSAT surveys, Net Promoter Scores, and community monitoring.
As we approach the end of 2024, our latest.orgSource Digital Trends Survey has shed light on the forces shaping the association landscape. The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment.
Gain actionable insights on the current status of your association’s events when you conduct routine surveys. With surveys, you’ll discover areas where your events are performing well and areas where you’ll need to improve. How to create your event survey. Write short, specific, and clear questions for your survey.
Meetings and events professionals are optimistic about the industry in the coming year, especially with the expanded use of AI technology, according to a new survey. The 2025 Global Meetings and Events Forecast , released in October by Amex GBT Meetings & Events, is based on surveys and interviews with more than 500 meeting professionals.
Associations have come through the pandemic with a stronger membership base and more diverse tools to communicate with it, according to a new report. Similarly, the report found that associations are also tinkering with how they communicate with current members.
He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Generations. Why do we care about generations , asks Merritt Rohlfing at Association Analytics. More info/register. 1 CAE credit. More info/register. Wed 11/20 at 10 a.m.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and member engagement. Despite this, our survey shows only a small percentage of associations use analytics effectively.
This information can help you send more targeted, relevant communications as opposed to one email blast to the entire membership base, providing members with an improved, personal experience. If numbers aren’t where you expect, it may be a good time to survey your members to find out what’s going on and use that data to pivot as necessary.
Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. This year marks a significant milestone in the 31-year history of the survey, with average meeting planner salaries surpassing $100,000 for the first time.
A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices. We’re still in the experimental stage.”
Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. Hear about the key criteria for creating content that retains members. 1 CAE credit. 1 CAE credit.
Surveys have long been a way for organizations to maintain contact with their members and potential members. At some point, just about every organization will want to conduct a survey of their members, potential members, or the general public. In this guide, we’ll explain what a survey response rate is and what makes a good return.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Membership survey. iMIS by ASI invites you to participate in their seven-minute Membership Performance Benchmark Survey. More info/register.
Meetings are attracting younger attendees, a new study has found, but there’s increased pressure on planners to restructure and communicate those meetings to satisfy them. The post Survey: In-Person Meeting Attendees Are Younger, Want Personalized Experience appeared first on Associations Now. It’s now at the top.” Will they come?
Snack pack How to ensure your association’s communications cut through the inbox clutter. Learn how to help ensure your nonprofit is prepared to respond to document and investigative demands before they happen, including best practices for business communications and document retention. More info/register. Nawaday and Mary M.
How clearly are you communicating these benefits to members? You can do this by sending them surveys or asking at your events. The goal is to learn important facts, such as why they joined, why they stay, how they prefer to be communicated with, and whether they prefer in-person or online events. Simply ask your members.
Getting Attentions guide to nonprofit communications outlines three key aspects of a value proposition: audience needs, benefits received, and brand differentiators. After launching your product or service offerings, gather data by surveying customers and requesting reviews. Establish your value proposition.
Our 2024 Digital Trends Survey reveals that organizations that integrate these elements are better positioned to navigate uncertainty and seize opportunities in an era of transformation. Yet, our survey shows that many organizations lack a formalized approach to tackle todays challenges and prepare for tomorrow.
This can unsettle rank-and-file workers , but CEOs are also smart about communication and support as they explore new product structures and new revenue streams. Various surveys suggest that associations have lagged behind their corporate brethren when it comes to embracing the technology. Adapting to AI.
Personalize and customize In Higher Logics 2024 Association Member Experience Report , which surveyed nearly 400 association members, 71% of respondents agreed that personalization is important to them. Tailoring communications and content to individual members needs and preferences makes them feel valued and leads to better engagement.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. From standard operating procedures to communication styles and even long-range goals, we all have a lot to learn from each other. 1 CAE credit. . –
Maybe it’s setting up a “review us” table, maybe it’s scheduling one-on-one sessions with members to hear how they feel about their membership , or maybe it’s sending out surveys after your sessions and other offerings. Online Community. If you have an online community, this is a great place to get to know your members.
The weekly list of free educational events and resources for the association community…. Association member communications. Interested in grading your association communications? Amanda Bow , Director of Marketing & Communications, Association of School Business Officials International. Future conference attendance.
The weekly list of free educational events and resources for the association community… Workforce trends. This survey will help them assess inclusivity, equity, and overall well-being in our field. Find out about the magic question that provides information re alignment, sentiment, and communication opportunities. 1 CAE credit.
Use Webinars to Communicate. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members. Run Networking/Online Career Fairs Virtually.
Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. Let’s come together to support, learn from each other, and build a stronger, more inclusive community. Content strategy. More info/register (ASAE members only). More info/register.
It was early on the social media side of things and my role was primarily focused on marketing and communications. From there, I worked in more traditional community management roles. Before working at Vimeo, I worked at two different startups where I was a community management department of one. All of that helps us so much!
The weekly list of free educational events and resources for the association community… “If you look at what you have in life, you’ll always have more. They pull out a few good ideas from survey comments too. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Oprah Winfrey Online programs.
Talent Shortages The intense demands of community association management have caused many to leave the industry, creating a labor shortage. Technology like AP automation helps reduce manual tasks and frees up time so staff can focus on more strategic initiatives.”
The weekly list of free educational events and resources for the association community…. Membership survey. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.
These insights and goals are communicated mainly through survey so just how this is being done is unclear, but it remains true that event organizers are bullish on what AI can do. Now, attendees can be automatically linked up based on their various attributes, and sponsors can know ahead of time what to expect.
Community manager survey. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. CAE study group.
The weekly list of free educational events and resources for the association community… Virtual association survey. Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Crisis Communications Expert Adele Cehrs. 1 CAE credit.
Join us for our ongoing event series, the Higher Logic Super Series , where we’re gathering bright minds to share practical and strategic content in a variety of formats, from webinars to Community Ask-Me-Anything Sessions with experts. Run “Ask Me Anything” (AMA) Sessions. Ask for Attendee Feedback.
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