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The American Society of Cataract and Refractive Surgery used AI tool Zenus to capture attendee behavioral data during their conference and expo—data their sponsors and exhibitors found valuable. Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Association media.
How well does your membership strategy and marketing align with her assertion? exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) This panel will offer must have strategies and best practices acquired through real-world examples to protect nonprofit organizations.
For example, only a quarter of event planners are “innovators” who “are constantly evolving their event designs.” As virtual and hybrid conferences made events more accessible, many neurodivergent and disabled professionals found relief in being able to control their environment. Attendee value.
There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Karen recently helped plan the annual conference for the Association of Academic Surgical Administrators , which was held in Boston. You’re in luck!
Making a case for conference attendance. If you want to get approval to attend a conference, Barbara Scofidio at Skift Meetings describes five areas to cover when writing an event justification letter to your boss. Im happy to feature it as long as its not product-centric. Fri 2/21 at 1 p.m. CAE credit. 1 CAE credit. 1 CAE credit.
Conference/event evaluations. Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence?
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
Conferences consume a great deal of your association’s time and financial resources. The truth is: conferences are not the most effective method of transferring knowledge. In most associations, only a small percentage of members attend conferences. Why Continue the Conference Learning Experience.
In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.
To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web. These examples can help us answer the question: What really makes a community a community ? Example 1: Sephora Community.
It covers strategy, tactics, technology, AI and more in a post, not a download. At Community-Led Alliance, Steve Chen describes the journey of Code & Coffee and suggests strategies for building trust, psychological safety, and a strong sense of belonging in a community. Content strategy. Membership meetups. Skills training.
The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate. At previous conferences, the association posted a summary of its daily keynote sessions.
What if you could provide your members with networking opportunities and useful information on the content discussed at your annual conference or industry event, long after it has ended? Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps. This is often recordings from speaker sessions, webinar slides, photos, so on.
Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Let’s use course registration as an example. Use data to help build your content strategy. For example, content for teachers or content for principals.
I could have ignored the chat but people were sharing useful stories, examples and advice there. I’m lucky I got to participate in Zoom meetings throughout the conference because I have a good professional network. Post-Conference Chat & Networking. Did you miss connecting with people at the #asae20 conference?
It depends on your strategy: Keeping it open has distinct organic search value for search engine optimization (SEO) and can allow many voices in the conversation, while keeping it members-only can create a more intimate feeling and be a draw to sign up for membership. Taking Conferences and Events Virtual.
Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Virtual event sponsorship example. 5 virtual conference pricing strategies. Tony Rossell, Marketing General, Inc. ).
During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? Bill’s colleague Merritt shared an example: “We’re trying to find a way to repackage [case studies] for easier consumption.
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. It’s awesome that members can self-serve by updating their own information in their online community profile (for example, a name change, title change, etc.).
The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. Conference and education teams. Virtual conference advice.
For example, you might enroll managers in training courses that cover topics such as delegation and change management. For example, one employee might appreciate podcasts since they enjoy auditory, self-paced learning. Another employee might be more excited to attend a virtual nonprofit conference because they love networking.
Use your new crystal ball to help build your mid- and end-of-year strategies. Mid-year strategies – use your new predictive categories to adjust your engagement strategies throughout the year. For example, tailor activities for members in the “May or May Not Renew” category based on key renewal factors.
They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual conference success story. I’m going to keep my eye out for good stories since everyone’s trying to learn about virtual conferences right now. Virtual conference of the week.
If you create education and conference program titles and descriptions for your association’s website, search engine optimization (SEO) will make those programs more discoverable by potential learners and attendees. Association strategies. What deer hunting taught me about strategy. SEO for education programs. Quick hits.
Future conference attendance. A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. Hybrid conferences. Educational coaches. Tue 4/6 at 11 a.m. – 1 CAE credit.
We’ll show you 11 examples of the best association websites, plus a look at high quality association event websites! We have a couple great examples of event websites below!) Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! Looking for inspiration?
Sponsorship strategy. They offer webinars, blog posts, and maybe even conferences to your members. Host: Adrian Segar, founder, Conferences That Work. We’ll dive into how to rethink event strategies to promote engagement, enable organic interactions, and create a sense of community long after the event. Fri 8/7 at 11 a.m.
Virtual conferences. Not going virtual is not an option for association conferences , says MemberSuite. If you’re tempted to not host a virtual conference in the coming year, consider the questions they pose before making a final decision. Learning Strategies for Virtual Events. Member engagement. More info. .
Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. More info/register.
Searching for new avenues to promote an upcoming conference? With a big conference on the horizon, associations do everything they can to promote it and get the word out to their members and other potential attendees. As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help.
Two common strategies for collaboration are partnerships and sponsorships. Partnership Examples: Co-hosting an Industry Event: Two organizations collaborate to organize a conference, combining their networks and expertise to attract a larger audience.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – The Delicate Balance: Intersection of Strategy and Governance – Roles and Responsibilities of the Association Board. Presenter: Randall Rollinson, President, LBL Strategies. Tue 2/2 at 11 a.m. Tue 2/2 at 1 p.m.
Planning virtual conferences. Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CMP credit.
For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. This proactive strategy will definitely help set your association apart in such a busy world! Product A’s price point is $1,000 so you only sold 20 units of that product.
The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?
Your virtual conference can still be meaningful and engaging for your audience. Put on a Great Virtual Conference with These 6 Strategies. For example, will you run live or recorded sessions? In terms of how to promote registration, you can proceed as if it’s a live event, but use strategy around content.
Once you invest in some of these strategies, it’s important to track what works to engage with potential members. One example of thought leadership is this blog! For example, you can’t discuss what type of follow-up you want to do with the non-members who attended your conference after the event has happened.
Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. Virtual conference success. Virtual conference sponsorships. Virtual conference sponsorships. Timely stuff.
I’m not going to be able to get to all of that content in a three-day conference—but I think that probably presents the opportunity now.” I think, as part of designing the event slightly differently, we have to think about the event not as this three-day conference where that education, that content, is kind of used up,” Webb says.
Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conference pricing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems.
The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.
Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Lessons learned while planning a hybrid conference for APHON.
These gatherings are held solely in the virtual space, whether it’s a video stream, a web conference, or even a virtual environment meeting. Drive marketing strategy. For a typical event, the marketing strategy revolves around one task: Getting attendees to register and travel to the event. Collecting the data. Probably not.
Of course, you know they have a good answer, which they share in their latest post along with examples of how two associations use chapter benchmarking data to spark change. Introvert-friendly conferences. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 6/8 from 10 a.m.
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