Association Success

MAY 28, 2019

Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did. On behalf of our mission statement and members, we went through a two-year rebrand. Our new brand essence is “The Marketing-Led Revolution.”

Survey 113

Survey Social Media Member Research Marketing 113

Smooth The Path

NOVEMBER 29, 2016

Your annual conference is even more important than you think! For many new members the annual conference is the first time they get to interact with the association and the community in a meaningful way. Many members also say the conference is the biggest value compared to the association’s other offerings.

Innovation 60

Innovation Conference Committee Member Research 60

Smooth The Path

AUGUST 30, 2016

As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. The conference this year is in Las Vegas. Think of all the member research you have done whether it is analyzing the data or conducting surveys.

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. It’s the underlying principle of Inbound Marketing. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

AUGUST 2, 2016

We have edited and proofed the conference schedule so many times we have it nearly memorized. Likely members think the value of their membership is more than or less than we think they think it is. Likely members have better or worse experiences with the association than we guess they do. Get back in sync.

Member Research 60

Member Research Survey Conference Strategy 60

Membership Marketing

JULY 11, 2024

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

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Report Marketing Member Research Innovation 40

Smooth The Path

OCTOBER 4, 2016

Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference. Our members are busy. Why haven’t more chosen us? Why so few? It is not about us it is about them.

Price 127

Price Member Experience Products Conference 127

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” We are grateful for all of your support!

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

JUNE 18, 2019

I was only reminded of the association when a promotional email came in, asking me to attend their national conference. My first-year member experience lines up with many other new member’s experiences according to member research. Once my year’s membership was up, I didn’t give the association a second thought.

Organization 108

Organization Member Engagement Member Experience Video 108

Associations Now

AUGUST 27, 2018

“The ability to segment audiences based on Google Images versus overall Google Search can help you determine which pieces of content are most valuable, allow you to create audiences specific to image search, and use those audiences across the Google Marketing Platform,” says Krista Seiden on the Google blog. New post: Have I Met You Before?

Social Media 52

Social Media Recruitment Recruiting Member Research 52

Smooth The Path

SEPTEMBER 9, 2021

A prediction for the conferences of the future. Our community is in the process of developing virtual conference etiquette. During online events, we can capture all of that amazing, juicy, interesting data and use it to increase the knowledge in the community. Related: Priming people for participation.

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Conference Report Examples Process 78

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? ” “Can’t wait for today’s awesome keynote to kick off this conference.” A few attendees will start leaving tweets here and there. “I am packing for Orlando!” ” These attendees are excited!

Member Engagement 84

Member Engagement How To Case Study Conference 84

Fonteva

FEBRUARY 9, 2021

Encourage users to add photos so that your members can get familiar with one another even if they can only do it virtually. Members should be able to self-edit their profiles to avoid inaccuracies. Email marketing and communication. In order to actively engage your members, you’re going to need a way to talk to them.

Member Engagement 98

Member Engagement Tips Recruitment Recruiting 98

Smooth The Path

JANUARY 24, 2016

Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.

Social Media 60

Social Media Member Research Tips Education 60

Associations Now

FEBRUARY 3, 2016

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. Yes, rates, plural. ” (which may reveal individual or company needs).

Connecticut 40

Connecticut New York New Jersey Member Research 40

CSAE

JUNE 27, 2023

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. To get a healthy ratio, CSAE first marketed the event to executive members.

Committee 40

Committee Team Library Review 40

Fonteva

AUGUST 15, 2019

An association management software platform is a centralized solution for your organization to handle member registration, events, marketing, and more. Member profiles are well-rounded and have a single, accurate information source. What is an AMS platform? Event Management. Data-driven decisions.

Association Software 40

Association Software Software Tools Association Management 40

Smooth The Path

MAY 23, 2017

I had not until JP Guilbault CEO of YourMembership mentioned it at the company’s recent conference. True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. They read emails.

Project 89

Project Member Engagement Conference Strategy 89

Sequence Consulting

JANUARY 14, 2025

Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. a member renews their membership and receives a thank-you email). Frequently request feedback.

Member Engagement 72

Member Engagement Tips Recruitment Recruiting 72