Eric Lanke

AUGUST 27, 2018

The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. I attended their annual conference and networked with as many people as I could. Instead, renewal notices merely remind them to renew.

Member Research 159

Member Research Newsletter Resources Organization 159

Smooth The Path

JUNE 18, 2019

I was only reminded of the association when a promotional email came in, asking me to attend their national conference. My first-year member experience lines up with many other new member’s experiences according to member research. How many emails will new members get? Will someone call each new member too?

Organization 108

Organization Member Engagement Member Experience Video 108

Associations Now

MAY 4, 2016

That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research. New members who were career accountants but new to construction finance said they needed training on the specifics of the industry.

Member Research 40

Member Research Sample Industry Report 40

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Makes more sense now. Mon 7/12 at 2 p.m.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

Case Study 104

Case Study Project Association Value Member Engagement 104

Reid All About it

AUGUST 30, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. 1 CAE credit. More info/register.

Video 213

Video Content Revenue Strategy 213

Smooth The Path

FEBRUARY 18, 2020

and, Walking into the first conference, I felt nervous jitters. There was a panel taking about an issue near and dear to my heart. Suddenly I realized I wasn’t alone, I was surrounded by 500 professionals just like me. Who was I to be there?

System 125

System Conference Member Research Industry 125

Smooth The Path

OCTOBER 4, 2016

Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference. Our members are busy. Why haven’t more chosen us? Why so few? It is not about us it is about them.

Price 127

Price Member Experience Products Conference 127

Smooth The Path

MAY 23, 2017

I had not until JP Guilbault CEO of YourMembership mentioned it at the company’s recent conference. True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. They read emails.

Project 89

Project Member Engagement Conference Strategy 89

Smooth The Path

SEPTEMBER 10, 2019

Do you ever find yourself wondering why members make the decisions they make? Why join, but then not engage? Why go to an inferior conference put on by a competitor? Sometimes member’s decisions seem so irrational. Why are our members so irrational? New board members feel like an alien in an alien land.

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60

Membership Marketing

JULY 11, 2024

These membership drivers include providing value, adding new members, engaging in continuous innovation, reaching emerging generations, and increasing member engagement. The good news is that associations report positive trends in the value that they provide to members.

Report 40

Report Marketing Member Research Innovation 40

Fonteva

AUGUST 15, 2019

Events allow association members to come together, whether it’s through an educational course to get a certification or with a conference to provide networking opportunities. However, without integrations with your CRM, it’s hard to conjure a full report on how well your event did and how your members engaged with your event. .

Association Software 40

Association Software Software Tools Association Management 40

Reid All About it

JULY 5, 2024

You’re more likely to attract and keep members with either a combination or tiered membership structure. Membership Monday This month’s topic will be an encore presentation from one of the great sessions we had at our MMC+T conference in May. Tony Rossell of Marketing General Inc. Workplace challenges. More info/register.

Strategy 270

Strategy Education Content Tips 270

Sequence Consulting

JANUARY 14, 2025

Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. Automation ensures communications are consistent and timely, keeping members engaged in your programs.

Member Engagement 72

Member Engagement Tips Recruitment Recruiting 72