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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In the association world, member engagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure member engagement across all their different systems and touch points.

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What Do Members Want?

Association Analytics

It’s why “engagement’ is a perennial buzzword in the industry, why tools like PropFuel, Feathr, and other micro-engagement platforms are becoming so much more ubiquitous. It’s why every ASAE Annual or MM&C has session after session around surveying and asking and getting feedback from members. – come to pass.

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Association Brain Food: 10.11.24

Reid All About it

Member engagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems. Call-a-member month. More info/register (ASAE members only). Association media. Love this idea.

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Association Brain Food: 2.21.25

Reid All About it

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Making a case for conference attendance. AI use in associations. Per the report, most associations are in the discovery or planning phase of AI adoption.

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Why Do We Care About Generations?

Association Analytics

If associations work hard at one thing, it’s simply trying to hear and understand what their members want. Surveys, engagement scoring, tracking online community activity, even just bugging people via phone, there’s so much. That a conference doesn’t have to be cookie-cutter, there can be sessions that draw everyone in.

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Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement.

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Using Incremental Surveys to Supplement your Annual Survey 

YourMembership

This past spring, I had the pleasure of speaking at Community Brands Xperience 2018 conference on the topic of Identifying Your Most Loyal Members. The session exposed findings from the Community Brands’ 2017 Member Loyalty Study.

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