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Association Brain Food: 10.11.24

Reid All About it

Member engagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems. Call-a-member month. More info/register (ASAE members only). Association media. Love this idea.

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Case Study: Texas Society of Association Executives

Association Adviser

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. Naylor Association Solutions provides member engagement and revenue solutions to 1,700 associations throughout North America. The Challenge. The Results.

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[Infographic] The Power of Audience Segmentation

Higher Logic

One company increased its open rate for regional conference promotions from 22 to 66 percent. The Florida Association of Insurance Agents (FAIA) built out an automated membership marketing strategy that included four different campaigns covering everything from new members to renewals. New Audience Segments.

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Association Brain Food Weekly: 4.10.20

Reid All About it

Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities.

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Association Brain Food Weekly: 5.8.20

Reid All About it

Virtual conference networking. Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

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Association Brain Food Weekly: 3.5.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about the strategies and tools modern associations are using to supercharge member engagement. Ultimate Member Engagement: The Power of Data-Driven Decision Making. Tue 3/9 at 12 p.m. Tue 3/9 at 1 p.m. –

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Association Brain Food: 1.5.24

Reid All About it

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. . A post with curated resources is right up my alley, so I’m happy to highlight this one from Amith Nagarajan at Sidecar.

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